Mon.Mar 05, 2012

Sales Lead Insights

Never Waste an Opportunity: The Value of Lead Nurturing

Tomorrow People

When a new visitor arrives at your website, there are two ways to seize the opportunity and guide them to becoming customers. Both opportunities can evaporate in the blink of an eye without the proper systems in place. Lead Nurturing 101.

SXSW Startup Crawl 2012

Reachforce

If you’re here in Austin this week, we’d love for you to visit us at the SXSW Startup Crawl that kicks off at the Omni Hotel at 4:00PM. Stop by for a beverage, games, snacks, or just to chat. We’re told there just might be a drum circle in the

14 SXSWi Sessions for B2B Marketers

Modern Marketing

by Jesse Noyes | Tweet this South By Southwest Interactive is so close you can almost taste the tacos, beer and geeky goodness. By now you know what you need to bring to survive SXSWi and have the inside scoop on where to go and what to do. Now you need to prune your list of panels and sessions. We’re here to help. We pored through the hundreds of SXSWi sessions and identified the 14 you’ll want to hit up if you’re in B2B marketing.

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Why internal Social Business Platforms matter

Biznology

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years.

See the PureCloud call center in action

All cloud contact centers are not created equal. Register now for an upcoming live demo covering supervisor, admin, and agent experience in PureCloud!

What Exactly Are Facebook's Contest Rules?

SnapApp

Have you ever ?liked? liked? a picture to help a friend win a photo?contest contest on Facebook? If so, you may have contributed to a company's Facebook?delinquency. delinquency. Promotions and contests are awesome ways to drive traffic to?your your Facebook brand page.

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The Metrics You Need to Measure Marketing Automation Effectiveness

Hubspot

There are a lot of ways to fail at marketing automation -- an incomplete content arsenal, poor sales and marketing alignment (also known as SMarketing), clunky marketing automation software, and the list goes on. But the companies that don't get burned by using marketing automation software incorrectly or prematurely all have one thing in common: they are using metrics to determine whether their marketing automation is effective.

It’s Not About Having the Leads You Want; It’s About Wanting the Leads You’ve Got

Modern B2B Marketing

by Seth Resler. Brian Carroll, author of Lead Generation for the Complex Sale , writes: It is not accurate to say that generating more sales leads is the key to hitting revenue targets. As a matter of fact, most companies need to do a better job of managing leads they already have. Read that sentence again. I’ll wait. It is not accurate to say that generating more sales leads is the key to hitting revenue targets.