January, 2018

Five B2B marketing predictions that will come true in 2018

The B2B Research Blog

Everyone’s a futurologist at this time of year and most of them spout complete bollocks. From their high horses they tell you where you need to be focusing your energy and budgets in 2018 lest you’re left behind. The source of their wisdom? Usually a combination of their own narrow experience, what they’ve been reading recently and a Google search on what others are predicting (safety in numbers you see). Here’s a thought.

What is Deep Learning? Here's Everything Marketers Need to Know

Hubspot

The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited.

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The Return of the “Marketing Mix”

Buzz Marketing for Technology

Fashions change. . This cliché doesn’t apply just to hemlines and jeans, but to business as well. Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment.

The Best Marketing Conferences of 2018

Marketing Insider Group

Network, learn, discover. The best marketing events are where we grow in our field and get our dose of marketing inspiration. There were dozens of fantastic marketing conferences last year. Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your first one, make sure you put one […]. The post The Best Marketing Conferences of 2018 appeared first on Marketing Insider Group. Content Marketing

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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2018: Survey Says!

Modern B2B Marketing

I realize that not everyone watched the game show “Family Feud” growing up, which is the source of the title for this blog, so here’s a random link to an entire episode that you may want to watch, just to absorb the quality of the analogy.

The 6 Biggest Marketing Lessons HubSpot Learned in 2017

Hubspot

One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing.

5 MarTech Trends That Will Evolve Marketing In 2018

Marketing Insider Group

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […]. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Content Marketing

A New Outreach and Meetings and Unleash, Oh My: What we Shipped in 2017

Outreach

2017 has been quite the wild ride at Outreach -- our product and company are growing so fast, you may barely even recognize us from a mere 365 days ago!

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Why B2B Brands Should Jump on the UGC Bandwagon

Type A Communications

January 2, 2018 by Mitch Duckler For years, the world’s biggest B2C brands (e.g. Starbucks, Target, Coca-Cola) have been riding the user-generated content (UGC) wave, while B2B brands have only recently begun to gain traction in creating and distributing UGC.

How to Scale a Social Selling Program

Modern Marketing

As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers.

6 Ways B2B Marketers Can Attract More Leads With Video

Modern B2B Marketing

Video is one of the most effective ways to drive sales for marketers. According to Email Monks , emails with videos drive a staggering 280% higher return than the ones without.

24 Content Marketing Predictions for 2018

Contently

Contently grew up a lot in 2017. Instead of just going through the motions, we thought about how content marketing was maturing , refined our mission, and conducted research to find out as much as possible about our clients and the industry at large.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

5 Expert Tips to Refine Your Content Marketing Strategy for 2018

Marketing Insider Group

Interactive video. Unforgettable live events. Micro-influencers who can pack a trust-building punch. Are you wondering how you are going to weave all the essential elements of a stellar content marketing strategy for 2018 together to blow your metric marketing goals out of the water and make your customers forget your competition even exists? With more […]. The post 5 Expert Tips to Refine Your Content Marketing Strategy for 2018 appeared first on Marketing Insider Group. Content Marketin

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New Tech Makes Translating Content Easy—But It’s Still Not Enough

Content Standard

What would you do if you could understand any language? From the universal translator of Star Trek to the Babel Fish from The Hitchhiker’s Guide to the Galaxy , sci-fi heads have always been captivated by the idea of rapid, seamless interpretation.

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3 Tips to Refresh a Lackluster Marketing Strategy

BOP Design

Is your marketing strategy looking a little lackluster or not driving the results you are looking for? While you may not need to scrap your entire marketing strategy, it’s likely time for a refresh. Here are three quick tips to refresh your existing B2B marketing strategy. Look at the Numbers.

1 Key Lesson For Sales in 2018

Nudge.ai

While at Nudge.ai we’re wary of the typical ‘delusions of grandeur’ that seems to surround New Year’s resolutions, we do think this time of year is a good opportunity to reflect on a lesson or two from the past year and then to set achievable goals. So we’re kicking off the New Year with some thoughts on how to make sales in 2018 even more successful than ever. In 2015 , I discussed what we can learn and do better as startups.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

The Personalization Challenge (and Why Tech Alone Can’t Solve It)

Modern B2B Marketing

My three-year-old was extra special the other day and I wanted to surprise her with a treat on our walk home from school. We passed by a storefront with macarons in the window—one of my daughter’s favorites—but we kept on walking for another block.

Marketing technology: Tech that makes Heinz Marketing tick

Heinz Marketing

After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own. Below is a simple overview of our key tools broken up by general sales funnel stages.

35 Marketing Tips to Make Your Work Day More Productive

SnapApp

You marketers aren’t just busy people – you’re jugglers. . You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. And if you manage an in-house team or contractors … well, you deserve a medal. .

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Emerging Types of Innovative Digital Content

Content Standard

Just like that super old box of cereal in the back of your cupboard, your brand’s digital content can grow stale over time. You know the story: After honing your content marketing strategy, content production starts to run on autopilot.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

3 New Year’s resolutions for your martech stack in 2018

chiefmartech

Happy New Year! I hope you had a wonderful holiday season. Ready to get to work?

The Top 5 Resolutions for ABM Success in 2018

HG Data

And just like that, it’s 2018! As you settle back into your work routines after the holiday rush, you’re no doubt thinking through your personal and professional resolutions for the new year. Did you know that 80 percent of New Year’s resolutions fail?

What Marketers Can Learn From Their Sales Team

Modern B2B Marketing

Over the years, history has given us pretty powerful dynamic duos. Think Batman and Robin, Mario and Luigi, or even Peanut Butter & Jelly—all perfect examples of how two is indeed, better than one. Yet, when it comes to creating dynamic duos within an organization, many companies fall short, siloing their departments under complex organizational structures, limiting the fantastic opportunity for cross-channel engagement.

If everyday were like today, you would be….

Heinz Marketing

What new habits did you start, or recommit to, yesterday on New Years Day? Did you hit the gym? Hit the pavement for a run? Did you count your calories, drink a little less, or otherwise execute day one of your new resolutions? Whatever your New Years Resolutions, I hope yesterday was the start of a trend, and a set of new habits that help you hit your goals. Today it’ll be harder. Tomorrow even harder than that. But if you stick with it, all the work will add up to something amazing.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

8 Questions with Andy Cunningham - Steve Jobs' Former Publicist | Traackr

Traackr

Meet Andy Cunningham and discover her game-changing process of positioning to help you define your company’s DNA, and see how influencers fit in the equation

What Is Lagom, and How Can It Create a More Balanced Approach to Work and Life?

Hubspot

When the Global Innovation Index 2017 was released, Switzerland and Sweden led the pack -- as they have in previous years. What makes this part of the world such a beacon of creative thought?

11 B2B Marketing Learnings You Might Have Missed in 2017

Marsden Marketing

The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia ( for real ). A lot happened last year. It's tough competing with continent-discovery-level achievements, but we've done our best and put together 11 learnings we believe will shape marketing strategies and tactics in 2018.

5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads)

ViewPoint

A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011. Yet, according to CSO Insights , despite the new tools, the mobile devices, the potential of social, and so on, many salespeople are working harder than ever just to achieve the same old results or worse.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.