Sat.Oct 27, 2007 - Fri.Nov 02, 2007

How do Marketers Measure Online Marketing?

Anything Goes Marketing

While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet.

The Next Big Leap for Marketing Software

Customer Experience Matrix

I’ve often written about the tendency of marketing automation vendors to endlessly expand the scope of their products. Over all this is probably a good thing for their customers. But at some point, the competitive advantage of adding yet another capability probably approaches nil. If so, then what will be the next really important change in marketing systems?

Trending Sources

Blogger: Redirecting

Buzz Marketing for Technology

Eduardo Conrado and I met up at the MarketingProfs conference at the beginning of October. I really liked his approach to using thought leadership in the positioning of the Enterprise Division of Motorola. As global marketing VP

Seven More Essential SEO Tools


Optimizing your website for organic search is a matter of doing the right things, and doing those things right. Utilize SEO best practices , and use free online tools to track and improve your results. Here are a handful of tools that can help analyze and improve your efforts on both counts.


The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Two More Social Media Sites to Check Out


Here's another social media tagging site look into, as well as a new place to keep track of everything web-related that's important to you. First, Zanby is a new social media site. Okay, with Digg , , Searchles , Zimbio et al does the world really need another such site?

I have a new job. in viral marketing

Anything Goes Marketing

No, I haven't left my current job. I've added a second job working for the Dundler Mifflin Infinity team, Sudbury Ontario Branch. I'm not joking! I submitted my application on the new Dundler Mifflin Infinity website which was accepted and I plan to help them sell paper. My first task was adding that nice banner ad over there. Go ahead and give it a click. You use paper, don't you?