Trending Articles

How to Brief a Marketing Agency [SlideShare]

Tomorrow People

Getting the most from your marketing agency comes down to one thing: a strong campaign brief. Find out what you need to write an awesome agency brief in this SlideShare. Digital Marketing Agency Content Marketing

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

Trending Sources

These Are The 12 Best Event Marketing Tools

B2B Marketing Insider

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers. Writing in Forbes, John Hall contends ” the power of face-to-face interactions in strengthening connections is lost in […].

50 Ways to Use Video Messaging to Make Business Personal Again

Vidyard

The rise of video as the king of content has been quite the sight to behold. Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering.

FAQ 75

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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Digital Marketing, Content Marketing, Demand Generation and More – What’s the Difference?

B2B Marketing Insider

Let’s just admit it. Modern marketing has evolved so quickly over the past few years that we haven’t done the best job creating the constructive terminology to define what we’re doing. Our innovation first, figure-out-how-to-explain-what-we’re-doing-for-the-benefit-of-others second approach has caught up with the digital marketing world – or should I say demand generation? Content marketing? Inbound? […].

How Marketing Can Move The Dial On Down-Funnel Metrics

bizible

Conventional B2B marketing is all about lead generation—filling the top of the funnel and allowing the numbers game to play out. On average, 1% of leads eventually become customers (according to Forrester), so the math, simply, looks like this: 1,000 leads → 10 customers; 2,000 leads → 20 customers.

Content Marketing During a Crisis: Is There Ever an Appropriate Level?

Content Standard

You want to talk about marketing during a crisis? Here’s a story for you: I’m sitting at home in South London, scrolling through Twitter; it’s a regular summer day. In my news feed there’s the obligatory rants about Brexit (both for and against—though increasingly against).

CMOs - A High Level View

Modern Marketing

The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to be more than just marketers. A lot more.

View 61

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

9 Brands That Thrive Without a Traditional Marketing Budget

Hubspot

“Brands So Popular They Don’t Need to Advertise!” “10 10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through. But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise.

5 Hacks To Get More Leads

B2B Marketing Insider

The burning question on every marketing client’s lips. How to get more leads for my business? What can marketers do to invite more people into a brand experience? There are plenty of practical methods for generating quality leads. Blogging. Sharing and caring on social media. Strategic landing pages. Event marketing. Email. Most marketers are using […]. The post 5 Hacks To Get More Leads appeared first on Marketing Insider Group. Content Marketing

Introducing the Guide To Annual Planning For B2B Marketers

bizible

Every year marketers go through the ritual of annual planning. It typically involves working with team members to update a highly complex Excel workbook and an attempt to forecast leads, opportunities, and deals into the future.

Plan 41

Expert Interview Series: Grant Fritchey of scarydba.com on Smarter Data Management

Reachforce

Grant Fritchey of scarydba.com, is a Data Platform MVP, author of multiple books, international speaker and active blogger. We recently asked Grant for his insight on the challenges facing organizations today in data management.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Is Organic Social Reach Dead?

Modern Marketing

The debate over whether organic social reach is dead or not has continued for the last few years, and the answer continues to be a resounding yes and no.

Welcome to the Business-to-Human (B2H) Movement

Vidyard

This post was originally published on Upshot. Businesses don’t care about your content. They don’t read your blog, click on your ads, or buy your products or services. People do. People are emotion-generating machines.

What’s your story? It’s your most important sales weapon.

The Forward Observer

With a compelling sales story you can quickly break through, differentiate your company, build trust and preference, and justify a premium price. In Mike Weinberg’s bestselling book New Sales. Simplified.

When and Why to Use Landing Pages

Modern B2B Marketing

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Why Your Content Audit Isn’t Actually Helping Your Content Strategy

Content Standard

The term “content strategy” gets thrown around pretty casually at some companies. It’s a phrase that’s come to represent everything from well-documented purpose and operation for a content hub to a vague intention that underlies a collection of blog articles.

The ultimate list of 20 worthy social media rants

grow - Practical Marketing Solutions

By Mark Schaefer. I always urge people to bring their own story into their social media content. I try to do that as best I can. Sometimes I’m happy. Sometimes I’m bemused. And sometimes I’m just amazed by the stupid stuff I see around the web. Alas, today is one of those days.

List 36

Account-Based Marketing Without a Budget

LeanData

The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of years. But it seems to me that something important often gets lost in all that noise — strategy.

what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)

Biznology

I’m feeling nostalgic today so I decided to name today’s blog post Knock Three Times on the Ceiling if You Want Me , after Tony Orlando & Dawn ‘s super single that sold six million copies.

Mail 42

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

5 Marketing Trends and How Technology is Helping Marketers Address Them

Modern B2B Marketing

Marketers today are not shy about facing the challenges of the changing market, regardless of whether they are selling to consumers or to other businesses.

The Biggest Trend in Content Marketing Right Now

Contently

Vanity Fair. This unlikely trio may seem like the setup to a very geeky “walk into a bar” joke.

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

BuzzSumo

“If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.” ” John Caples. A good headline is one that resonates with your audience not one that resonates with someone else’s audience.

Just Getting Started With Video Marketing? Here’s the First Video You Should Make

Hubspot

One of the most controversial phrases in the marketing today is, "pivot to video.". It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

[Guest Post] The Need for Problem-Solving in B2B Selling

Akoonu

It’s a painful reality: B2B sales is complex, and getting more so at every turn. We need technologies like auto-dialing, transcription, automated email follow-ups and reminders to keep up with the sheer number of attempts it takes to make a quality connect.

Technical vs. Engagement SEO: The What, Why, and How of Modern SEO

Modern B2B Marketing

An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy.

AI Has Its Place – And It’s Not Going To Replace Your Contact Center Rep

Televerde

If you’re like most of us, you were introduced to the idea of Artificial Intelligence – or AI for short – by the power of movie magic.

Why Many a B2B Marketing Plan Goes to Waste

Marketri

If your company has invested in a good strategic marketing plan , it’s safe to assume that the plan will be enacted. After all, the hard work is done. The strategic foundation is set. The budgets and timelines are detailed. Everyone is ready to go.

Plan 23

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results