Prospectr

How to Get Your B2B Outreach Program to C-Level Executives

Prospectr

With a plethora of new products and services paired with the advancement of technology, it is no wonder decision makers are making themselves scarce. Each new offering comes with a not-so-new sales pitch.

5 Best Practices for Effective Lead Scoring

Prospectr

What lead scoring system do you have in place? Do you have one in place? Are you just beginning to think about one? Don’t worry. I got you covered. Lead scoring has huge time-savings and conversion benefits once you have it down well. But what steps do you take to get there?

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How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)

Prospectr

“LinkedIn is Dead!” ” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. Worlds. Largest. Network.

3 Sneaky Tactics for Heating Your Leads Up Nearly Immediately

Prospectr

At first, you might have a little skepticism about this blog post’s title. Sounds a little manipulative, doesn’t it? Like, maybe it’s a big promise that you don’t actually get the value of. Well, it’s not. It’s meant to be an alluring title.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

4 Changes to Make to Your LinkedIn Profile to Drive Qualified Leads

Prospectr

Some people are complaining LinkedIn’s turning into Facebook… Have you seen the comments from annoyed women who say too many men keep asking them out? Others get disgusted with the mudslinging that goes on. …And then you have profiles with all kinds of political rhetoric on them.

Solutions to 4 Most Common Sales Funnel Leaks

Prospectr

Do you have your entire sales funnel mapped out? Have you tested to see where the leaks might be? Take a look at some of the most common ones, and practical solutions for each: 1. “No” Often, no really means “not right now.”

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What Exactly is “Disruptive Marketing?”

Prospectr

You may have heard the buzz term “disruptive” marketing. …But is it just another marketing-hype term? Or does it mean something more than that? I think the latter. Take a look: 1. What Makes Disruptive Marketing Different Than Any Other Form of Marketing. When you market your products or services, you usually adhere to some abstractly defined set of “best practices.” ” Consultants and other “thought leaders” often preach these things. They do work.

Buzz 130

What Exactly is “Disruptive Marketing?”

Prospectr

You may have heard the buzz term “disruptive” marketing. …But is it just another marketing-hype term? Or does it mean something more than that? I think the latter. Take a look: 1. What Makes Disruptive Marketing Different Than Any Other Form of Marketing. When you market your products or services, you usually adhere to some abstractly defined set of “best practices.” ” Consultants and other “thought leaders” often preach these things. They do work.

Buzz 120

Online Body Language – Increase Revenue and Shorten Sales Cycles

Prospectr

Many early-stage sales engagements happen almost exclusively online today sales and marketing executives who understand and plan for this will increase revenue. Buyers do not need a sales rep until they are further along in the discovery phase. These buyers are researching online, receiving and forwarding emails. These online behaviors can give us important clues about each buyers interests and inclination towards a certain product, or service.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?).

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LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns.

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A/B testing: how to optimize your conversions and generate more results

RockContent

Whenever we discuss the benefits of Digital Marketing , we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results.

A/B 312

17 tips to lock down your WordPress website!

RockContent

If you got to this post, you probably already understand the importance of a website for a company’s digital strategy, starting with the choice of an appropriate platform for you to manage it. WordPress is one of the most used content publishing platforms.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky.

ROI 261

Top 9 most visited websites of the United States

RockContent

Working with Digital Marketing is a never-ending learning process. The successful marketers who bring real results to their businesses are the ones who know how to investigate and identify what puts the biggest players in the market where they are.

5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. However, automation is actually not that new. Humans have always been searching for ways to make our daily lives easier by getting machines to take over various tasks.

Report: Marketing and Sales Professionals to Team Up, Clean Up Data

KoMarketing Associates

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. In addition, this may become the key to more accurate data and analytics.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Best Drip Email Software

SendX

Drip emails are all about getting the right info to the right person, at the right time. They can help you run your business on autopilot with minimum effort. So it’s great that you are looking for software to run your drip emails.

B2B Marketing Tools for Working Remotely

SendX

Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks.

Work 195

How Marketing Attribution Can Drive Your Marketing Strategy

Marketing Insider Group

These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. To ensure that you’re spending your time and resources wisely, you must understand what’s working and what isn’t. This is what marketing attribution can help you to figure out.

What Your Content Marketing Agency Needs to Be Successful

Marketing Insider Group

If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. With these critical principles, even fledgling agencies can stand heads above their competition. Impossible? I’ve seen it happen.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

What do Francis Bacon and Japanese manufacturers have in common? They both came to the conclusion that validating your assumptions before acting on them was a good idea.

The 10 Best Webinar and Webcasting Tools

Webbiquity

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers?

What Marketers Can Learn From “Avatar: The Last Airbender”

Marketing Insider Group

If you’ve been spending some extra time binging shows on Netflix these last few months, you are not alone. In fact the #2 most popular show in July 2020 is an animated series called “Avatar: The Last Airbender.”

Paywall: what you need to know about the content monetization method

RockContent

The digital market creates opportunities every day and has proven itself capable of solving challenges that are considered insuperable. A good example is the music market, in which the possibility of downloading any track or album for free caused people to stop paying for physical media.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Your Complete LinkedIn Marketing Strategy

Marketing Insider Group

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing.

5 Things to Consider When Rethinking Your Customer Experience

Marketing Insider Group

Consumers have always had power over businesses. Without the patronage of buyers, sellers can’t successfully build reliable revenue streams. But since the start of COVID-19, customers have gained even more of an upper hand. Accordingly, companies need to put shoppers’ needs first.

Report: Facebook Remains Dominant Among B2B Social Media Marketers

KoMarketing Associates

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel.

Empathy in Marketing: Why It’s More Important Than Data

Marketing Insider Group

Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. Understanding your customer does.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

11 Email Design Best Practices to Grab Your Reader’s Attention

SendX

In 2019 alone, users sent and received more than 293 billion emails each day—a figure that’s expected to grow to 347 billion by the end of 2022. This staggering number means a lot of noise to cut through. For email marketers, it also means that much more competition for your reader’s attention.