Prospectr

How to Get Your B2B Outreach Program to C-Level Executives

Prospectr

With a plethora of new products and services paired with the advancement of technology, it is no wonder decision makers are making themselves scarce. Each new offering comes with a not-so-new sales pitch.

5 Best Practices for Effective Lead Scoring

Prospectr

What lead scoring system do you have in place? Do you have one in place? Are you just beginning to think about one? Don’t worry. I got you covered. Lead scoring has huge time-savings and conversion benefits once you have it down well. But what steps do you take to get there?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)

Prospectr

“LinkedIn is Dead!” ” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. Worlds. Largest. Network.

3 Sneaky Tactics for Heating Your Leads Up Nearly Immediately

Prospectr

At first, you might have a little skepticism about this blog post’s title. Sounds a little manipulative, doesn’t it? Like, maybe it’s a big promise that you don’t actually get the value of. Well, it’s not. It’s meant to be an alluring title.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

4 Changes to Make to Your LinkedIn Profile to Drive Qualified Leads

Prospectr

Some people are complaining LinkedIn’s turning into Facebook… Have you seen the comments from annoyed women who say too many men keep asking them out? Others get disgusted with the mudslinging that goes on. …And then you have profiles with all kinds of political rhetoric on them.

Solutions to 4 Most Common Sales Funnel Leaks

Prospectr

Do you have your entire sales funnel mapped out? Have you tested to see where the leaks might be? Take a look at some of the most common ones, and practical solutions for each: 1. “No” Often, no really means “not right now.”

Funnel 169

What Exactly is “Disruptive Marketing?”

Prospectr

You may have heard the buzz term “disruptive” marketing. …But is it just another marketing-hype term? Or does it mean something more than that? I think the latter. Take a look: 1. What Makes Disruptive Marketing Different Than Any Other Form of Marketing. When you market your products or services, you usually adhere to some abstractly defined set of “best practices.” ” Consultants and other “thought leaders” often preach these things. They do work.

Buzz 130

What Exactly is “Disruptive Marketing?”

Prospectr

You may have heard the buzz term “disruptive” marketing. …But is it just another marketing-hype term? Or does it mean something more than that? I think the latter. Take a look: 1. What Makes Disruptive Marketing Different Than Any Other Form of Marketing. When you market your products or services, you usually adhere to some abstractly defined set of “best practices.” ” Consultants and other “thought leaders” often preach these things. They do work.

Buzz 120

Online Body Language – Increase Revenue and Shorten Sales Cycles

Prospectr

Many early-stage sales engagements happen almost exclusively online today sales and marketing executives who understand and plan for this will increase revenue. Buyers do not need a sales rep until they are further along in the discovery phase. These buyers are researching online, receiving and forwarding emails. These online behaviors can give us important clues about each buyers interests and inclination towards a certain product, or service.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The 10 Definitive Email Newsletter Best Practices For Exponential Growth

SendX

Looking for email newsletter best practices to improve your campaigns? Email marketing is one of the best and most cost-effective marketing channels at your disposal. It’s a great way to guide your audience across the marketing funnel and get more sales at a low price.

112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. They don’t increase your existing cost-per-click and in many cases, it can actually help decrease it.

The Rules You Need To Know For Sponsored Content

Marketing Insider Group

Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. Last week I covered the content quantity vs. content qualit y debate. So here I wanted to cover an area where I see a lot of brands getting into some trouble.

Rules 215

How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too. This won’t be a surprise to anyone with a background in teaching.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How To Turn Raw Employee Expertise into a Magnet for Web Traffic

Marketing Insider Group

Have you ever been spellbound by watching a talk or reading a book by someone who is so passionate about their topic, it’s contagious? Want your business content to be just as compelling? The answer is staring you in the face.

Top 20 Remote Working Tools You Need in 2020

SendX

Need for sophisticated yet easy to use Remote Working Tools in 2020 Until four months ago, remote working was considered a privilege restricted only to an elite few. But now, it has become the norm. In fact, COVID-19 compliance laws have made remote working the standard for most industries.

Work 195

How to Convey Your Brand Personality Through Social Media

Marketing Insider Group

You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy.

How To Convert Your Website Visitors to Engaged Leads

Marketing Insider Group

Guest Post by Lead Generation Specialist Lauren Johnson. Content marketing drives free traffic to this website everyday. Michael Brenner posts new blog articles consistently 2-3 times per week and generates a couple thousand visitors every day – nearly a million page views every year.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Marketing in Difficult Times: Focus on Content that Reaches and Converts New Customers

Marketing Insider Group

Businesses all over the world are currently facing unprecedented challenges. Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also means that revenue has fallen sharply for many.

Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success.

How To Make Marketing Mission Critical

Marketing Insider Group

What is the mission of your organization? And how are your marketing efforts contributing to that mission? You’ve probably heard the famous anecdote about President John F. Kennedy visiting NASA headquarters for the first time.

How the Right Blog Writing Service Can Boost Tech Company Traffic

Marketing Insider Group

Content marketing and the technology industry are a natural fit for each other. Tech is a world that’s constantly changing and evolving, with news and new developments happening every day.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

Webbiquity

As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new (hopefully temporary) type of “normal.”

Why Digital Transformation Is Accelerating

Marketing Insider Group

In the last couple of months, the world has changed. This change has been dramatic and has had huge repercussions on the way we live and work. If you thought you weren’t ready for digital transformation before, you may no longer have a choice.

Trust 247

Only Meaningful Brands Resonate with Consumers Today

Marketing Insider Group

When I wrote Mean People Suck , I wanted to get across the point that empathy is more powerful than most of us realize. wanted people to see it as more than a tool to use or a great asset to have. Empathy can change the way we relate to others, giving us more understanding.

Brand 226

5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

What do you feel strongly about? In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. They believe that taking a stand that might offend some people will drive potential customers away.

Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

How much do your customers and colleagues trust you? If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership.

How to Establish Credibility and Trust in Marketing

Marketing Insider Group

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in marketing is more important than ever before.

Trust 235

How Much Should a Blog Post Cost?

Marketing Insider Group

With companies shifting their marketing budgets away from physical events and inappropriate ads, the corporate blog and content marketing are becoming central elements of marketing. You know that blogging needs to be the central hub of your content marketing strategy.

Cost 254

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The 5 Best KPIs for Measuring B2B Brand Awareness

Marketing Insider Group

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services.