Sat.Apr 14, 2007 - Fri.Apr 20, 2007

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation Blog

CEOs continue to demand better ROI measurement and accountability from marketers. As a result there's been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a

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Experian Buys Hitwise to Track Web Audiences

Customer Experience Matrix

It’s hard to find a short label for Experian , whose business is to gather data about people and companies and then use it for credit reports and marketing. The company’s Marketing Solutions group offers database building, targeting and message delivery for direct mail and electronic channels, as well as syndicated consumer research. Other groups track consumer and business credit, automobile ownership information, and online services for consumers.

Trending Sources

Personal Learning and Personal Learning Environments

Buzz Marketing for Technology

Personal Learning and Personal Learning Environments As part of the recent discussion on personal learning and personal learning environments, I went back to find my posts on these topics and on personal knowledge management and related. Personal Learning Environments and personal learning environments The future of learning is personal learning PKM and Personal Learning Personal Learning for Learning Professionals - Using Web 2.0

WMC Interviews: Lee Smith

WebMarketCentral

I recently caught up with Lee Smith, CEO of web marketing services firm Persuasive Brands , to talk about his views on what works in web marketing. Persuasive Brands provides web development, SEO, branding and online advertising services from the New Jersey-New York-Philadelphia area.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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Knotice Integrates Digital Channels: Too Much, Too Little, or Just Right?

Customer Experience Matrix

My research into mobile marketing systems generated a conversation last week with Brian Deagan, CEO of Knotice. As I wrote on April 3 , Knotice stands out because it promises to integrate mobile marketing with email, Web and interactive TV campaigns. Brian confirmed that this is their specialty.

More Details on Enpocket

Customer Experience Matrix

I had a brief but enlightening chat last week with Mike Baker, CEO of Enpocket. Mike clarified that Enpocket is as marketing services agency, which means its software is only used for its own services clients. He also said that Enpocket does indeed offer interactive messaging capabilities like voting, polling, surveys, coupons, store finders and such, even though its Web site may not highlight the fact.

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