Sat.May 20, 2017 - Fri.May 26, 2017

Trending Sources

Beware the Siren Call of Pre-Qualified Leads

The Point

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads.

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Chalk Talks: Using Video Analytics for Smarter Selling

Vidyard

One of the keys to a successful sales team today is understanding as much as you can about your prospective buyers’ interests so you can send them tailored messaging and get a relevant and timely conversation started.

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Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies

Industrial Marketing Today

Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports of my its death have been greatly exaggerated.” Here are some stats from the 2016 State of Marketing Report from Salesforce.com.

The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]

Hubspot

"Being a B2B marketer is a piece of cake," said no one, ever. "A A real walk in the park. Easy-peasy.". The truth is, no marketer has it easy -- but sometimes, it seems like B2B marketers have it especially tough.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

10 Job Interview Questions to Stop Asking Candidates

Hubspot

When I get a job interview, there's a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. When I interview someone else, it’s easier to prepare.

Is Marketing Automation Worth The Cost?

B2B Marketing Insider

Perhaps you’re a grassroots marketer; you’ve been in the industry for quite some time, you understand the lay of the land, and you have a wealth of resources to draw upon as you connect as many people as possible with your products. What’s more, you get results.

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How can you make digital B2B Marketing Touchpoints truly sensational?

MLT Creative

See (and feel) SenseAtional for yourself. We recently were awarded the opportunity to conceive and design a printed “kit” to demonstrate, explore and showcase an amazing new printing technique for one of our long-time partners, Bennett Graphics in Atlanta.

5 Steps to Lead Nurturing Success

Modern Marketing

Marketing today is a fast-moving, highly competitive landscape where a proliferation of content from multiple brands competes for customer attention on a plethora of channels, platforms and technologies!

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Be kind for everyone you meet is fighting a hard battle

Biznology

Ian Maclaren is attributed, along with, Philo , Plato and Socrates , with saying “ be kind, for everyone you meet is fighting a hard battle.” ” I chopped it down to hugs not horns when I train new cadets at Gerris Corp.

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5 Assumptions That Sabotage Your Marketing

Act-On

Most people make dozens of assumptions each day. They assume their coffee maker will always work, their traffic light will always change, and their cellphone will always operate seamlessly.

Tearing down the house: How to handle social media haters

grow - Practical Marketing Solutions

By Mark Schaefer. I live in a quaint lake community where there is a mix of new, modern homes and cottages built in the 1960s and 70s. As the value of lake land goes up, we are seeing many of these smaller houses being torn down to make away for a bigger and more modern structure.

Dwell 26

3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Illustration by Gregor Cresnar. Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor.

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

5 Ways To Make Your Social Media Shine at Your Next Event

Modern B2B Marketing

Social media is invaluable when it comes to driving conversations and awareness around your event. It can also help you keep tabs on sentiment, what’s resonating with attendees, and provide a unique way to engage in real time. But creating an event experience is no easy feat.

What’s the Best Way to Get Qualified Leads? Nothing Beats a Blog

B2B Marketing Insider

It turns out blogging continues to be the true blue way to get qualified leads. Sure, social media marketing and entertaining vlog posts are powerful tools for engagement. But, the blog may be your best bet for generating worthwhile leads.

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SiriusDecisions’ New Waterfall and How to Operationalize it to Drive Demand at Key Accounts

Engagio

In 2006, SiriusDecisions introduced their revolutionary Demand Generation Waterfall, which defined the stages B2B orgs use to measure and optimize demand creation. As the market evolved, so too did the thinking about how to go to market.

MQL 21

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration

Hubspot

No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform.

How to Guest Post for Traffic and Awareness

B2B Marketing Insider

A good business strives to diversify their traffic sources not to become dependent on a single one of them. One of the most successful tactics to build relevant traffic is still guest blogging, if you do it right. Guest blogging can be directly converted into traffic for your own site.

Oops! What to do when email mistakes happen

Vertical Response

Everyone makes mistakes every now and then. When it comes to email marketing, everyone’s done it; even the big guys make gaffes sometimes. When this happens, the important thing is to take a breath and not panic. Most people think they need to send out an apology right away, but depending on the error and your audience, you may want to wait. Sending too many emails at once, even for a mistake, can send your unsubscribe rate skyrocketing.

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5 Lessons From the Demise of Coke’s CMO

Type A Communications

May 23, 2017 by Carla Johnson Coke recently cut the role of CMO from its C-suite roster. Does that mean that marketing’s in trouble at one of the world’s most. read more.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

How to Differentiate Your Agency by Applying a Planning Approach

Hubspot

“Be useful. Be different. Be consistent.”. These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. And this advice comes following her first-hand experience of being the client on her own agency’s brand.

What Demand Marketing Really Means

B2B Marketing Insider

All marketing efforts are geared towards one goal—to delight consumers and customers throughout all stages of the buyer’s journey. When audiences are delighted, they become effective brand promoters who can help spread the word about how awesome your products and services are.

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5 Essential Tips for Building a Lead Generation Website

Tomorrow People

We've brought together some of our key insights into how to create a website that generates and converts leads. Lead Generation

How to Improve Lead Routing for More Sales

B2B Lead Generation Blog

Have you recently looked at your lead routing and assignment process? If not, you could be leaking revenue and marketing ROI. Case in point. LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Did you catch that? Over 25% of marketing-generated leads get assigned to the wrong person.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements.

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences.

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How I totally screwed up my blogging strategy

grow - Practical Marketing Solutions

By Mark Schaefer. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in years, I seemingly had nothing to write about.

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3 Sales Tools I Wish I Had When I Was in B2B Sales

Lead Liaison

Ladies and gentlemen, account executives, and sales reps everywhere, I salute you. I have tried my hand in business to business sales and could just never get a rhythm down. They warned me going in that it’s hard to get your foot in the door these days – boy were they right!

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.