Mon.Mar 05, 2012

Paul Gillin

Trending Sources

Always measure your social media effort. Except when you shouldn’t.

grow - Practical Marketing Solutions

Matt Ridings is one of the most intellectually challenging and entertaining friends I have made on Twitter.

Media 102

14 SXSWi Sessions for B2B Marketers

Modern Marketing

by Jesse Noyes | Tweet this South By Southwest Interactive is so close you can almost taste the tacos, beer and geeky goodness. By now you know what you need to bring to survive SXSWi and have the inside scoop on where to go and what to do. Now you need to prune your list of panels and sessions. We’re here to help. We pored through the hundreds of SXSWi sessions and identified the 14 you’ll want to hit up if you’re in B2B marketing.

Never Waste an Opportunity: The Value of Lead Nurturing

Tomorrow People

When a new visitor arrives at your website, there are two ways to seize the opportunity and guide them to becoming customers. Both opportunities can evaporate in the blink of an eye without the proper systems in place. Lead Nurturing 101.

Leads 21

It’s Not About Having the Leads You Want; It’s About Wanting the Leads You’ve Got

Modern B2B Marketing

by Seth Resler. Brian Carroll, author of Lead Generation for the Complex Sale , writes: It is not accurate to say that generating more sales leads is the key to hitting revenue targets. As a matter of fact, most companies need to do a better job of managing leads they already have. Read that sentence again. I’ll wait. It is not accurate to say that generating more sales leads is the key to hitting revenue targets.

Lead 10

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

Take Advantage of the Opportunity

Your Sales Management Guru

Take Advantage of the Opportunity. Several years ago, I was speaking in Puerto Rico at a sales conference and while I was waiting for my return flight I was relaxing and started to speak with another flyer. He was British and just finishing his holiday. We discussed mutual occupations and experiences, when he learned that I had just addressed a sales conference he inquired as to the topic and purpose of the event.

Why internal Social Business Platforms matter

Biznology

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years.

SXSW Startup Crawl 2012

Reachforce

If you’re here in Austin this week, we’d love for you to visit us at the SXSW Startup Crawl that kicks off at the Omni Hotel at 4:00PM. Stop by for a beverage, games, snacks, or just to chat. We’re told there just might be a drum circle in the

What Exactly Are Facebook's Contest Rules?

SnapApp

Have you ever ?liked? liked? a picture to help a friend win a photo?contest contest on Facebook? If so, you may have contributed to a company's Facebook?delinquency. delinquency. Promotions and contests are awesome ways to drive traffic to?your your Facebook brand page.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.