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How to Implement an Account-Based Marketing Program in Your Firm

NuSpark

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria.

Building a Marketing Technology Stack for Your Demand Generation Efforts

NuSpark

Demand generation is about more than just delivering sales-ready leads for products or services. It’s the achievement of long-term market awareness and interest in your offering through the use of market research, brand positioning, industry trends and sales data.

Trending Sources

How to Conquer 5 Common B2B Marketing Problems with Content

NuSpark

Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners? The cookies taste good. The scanners can accurately detail the conditions of an oil refinery, power plant, automobile assembly line and much more.

How to Create Quality Blog Posts Surprisingly Rapidly

NuSpark

The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Who Owns Twitter (Marketing or Sales)?

NuSpark

For anyone who really loves social media, there’s simply no substitute for Twitter. It’s fast-paced even by social standards, and there will always be something interesting happening or someone new to meet when you log in.

How to Create Content for a Winning Account-Based Marketing Strategy

NuSpark

You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. Before panicking about how you’re going to do this, let’s consider why it’s a worthwhile venture.

5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing

NuSpark

Harry is usually one of the top business development reps at The Best Solutions Company. He has the personal touch and is a pro at engaging executives on the phone. But today, he’s stymied. Account-based marketing has changed the game.

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

NuSpark

To create content that boosts lead and demand generation, you need to construct B2B buyer personas that give you a clear picture of your customer, mapping their journey from when they decide to solve a problem to their purchase decision. Or, at least, that’s the theory. But here’s what happens.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels.

How to Convince Your CEO of the Power of B2B Content Marketing

NuSpark

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Let’s talk retargeting. For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Let’s talk retargeting. For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.

How Long Does it Take to Get Results from Content Marketing?

NuSpark

“ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark

If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should.

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales.

6 Tips for Collaboration When Producing and Sharing Great Content

NuSpark

Is your content marketing strategy plagued with glitches and slowdowns? Is there mutiny in the ranks that threatens to derail it altogether? Sometimes you have to re-think how your team works together to produce and distribute your content.

A Social Media Measurement Dashboard; One Approach

NuSpark

A re your social media efforts working? That’s one of the most misunderstood questions in marketing today. Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. .

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

How The Beatles’ Songs Optimize B2B Marketing Strategies

NuSpark

The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics.

Who Should Nurture B2B Leads with Social Media?

NuSpark

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue.

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Effective Social Selling = Mindset over Tactics

NuSpark

What is it about the term “Social Selling” that gets people riled up? If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Many say that sales people should concentrate on honing their sales skills rather than social media skills.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin.

Why Marketing Automation Does Not Work

NuSpark

You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. For technology to be effective in decreasing costs or increasing revenues, people and processes have to be in place first. It makes sense. You cannot automate a process that does not exist.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what? How do you promote it? Your ultimate goals with white papers are typically the following: . .

Paper 101

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising. With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read.

The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week.

The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week.

SEO, Meta Descriptions, Content, and Generating Leads

NuSpark

Hi, It’s Paul Mosenson, President of NuSpark Marketing. I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. You’ll find this interesting. Most SEO people aren’t marketers.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.