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Top 5 Content Marketing Trends for 2017

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Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. While the primary goals remain the same, strategies and techniques vary dependent on audience and industry.

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The Insights You Should Be Following in the 2017 B2B Market

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You do not have to wait on the new year to give an assessment of your marketing and business strategies. Technology and business trends are moving faster than ever, so whenever you have a chance to stop and revise, you should do so.

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Content Marketing Strategies: Why Your Content May Not be Getting Traffic

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When it comes to content marketing strategies, one of most difficult things is not creating the content but what happens after you hit publish. Once the content is out there, you may expect people to just flock to it.

Do You Want to Improve Lead Gen? Personalize Your B2B Marketing.

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Marketing as a whole is not a numbers game, but lead generation certainly is. We’re all blind going in. By the same token, our prospects only know what our marketing tells them until they try our products.

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

What is the Inverted Pyramid?

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The inverted pyramid style of writing is a simple guideline to creating content that engages and consistently brings in leads. With all of the different ways you can go about formatting your content, why should you consider the inverted pyramid–and what is the style anyway?

5 Best Practices for Choosing the Right Trade Show Technologies

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Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Thankfully, times have changed…for the better.

Making Customer Surveys Great Again

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Learning more about your customer base may be the number one way to grow your presence in the market and zoom ahead of your competition. However, those same tired customer surveys from years ago are simply not getting the job done anymore.

What Business-to-Business Marketing Trends and Tactics Will Define 2018?

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The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. What B2B marketing trends actually define 2018? Let’s take a look: Transparency.

Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

Influencer Marketing Ideas for Building Materials

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In the olden days, when a customer was impressed with your product or service, they would tell others about it hence driving more customers to your shop. It was called word-of-mouth marketing. Before the internet, this is how businesses became popular.

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Is There Video Beyond YouTube?

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When you’re hosting video, especially with monetization as your goal, Youtube is probably the first place that crosses your mind. However, there are certainly other video hosting websites that exist.

4 Essential Elements to Effectively Market Building Materials

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Marketing is an important element of selling products and is very visible for things like consumer goods. Well-known marketing examples for items like toothpaste, refrigerators, and clothing abound.

Five Smart Tips for Choosing a Winning Domain Name

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Have you considered how important your domain name is or will be for your business? It could be the first thing a customer sees when he or she encounters your company. In addition, you’ll use that domain name as part of your advertising campaigns for years to come.

7 Tips to Create Your 2018 Trade Show Budget

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Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. By following the tips below when making the budget for this crucial aspect of marketing your business, you’ll be able to develop a more accurate template of the necessary costs.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

What is the $30 Billion Brand Trying to Commercialize B2B?

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The 3M Company claims that the average person is never more than three meters away from its products (hence the name). They may be right. 3M is a $30 billion business with 91,000 employees. It does business in 200 countries with an expertise in 46 different tech platforms.

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Is Data Science the Key to Marketing?

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Is data science the key to marketing? In a word, yes! There was a time when statisticians did not have to be so scientific. The age of big data had everyone so thrilled about the volume of data they could collect that no one actually started to think about organization until a few years ago.

Should Augmented Reality Be Part of Your Digital Marketing Strategy?

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Augmented reality became really popular a few years ago when Pokemon Go came out. It was the first time that an augmented reality game was available and popular. Since then, there have been a lot of advancements in the augmented reality space.

Attracting the Right Customers to Your Trade Show

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Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success.

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Don’t Forget the Conversation!

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When you’re thinking about ways to marketing your firm, one of the ideas you may have is conversational marketing. It may not be the hot, trending buzzword it once was, but conversational marketing is a vital way to build your brand’s visibility, influence customers and grow within your industry.

How to Dominate Mobile Marketing by Leveraging Engagement

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Smartphones are now the number one way that consumers access the Internet. People are no longer making buying decisions sitting at home on a laptop – they are actively doing commerce within the scope of their daily activities.

The Marketing Potential on Amazon

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Part of the reason that Amazon stock has gone through the roof is that people are finally beginning to realize its potential as a marketing platform as well as a retail space.

Five Reasons to Rethink Your Call to Action

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You spend time or money getting the perfect webpage designed. Then, you write the perfect copy that is sure to captivate consumers and get them interested in your brand. You spend big bucks on ads or other methods to attract visitors to your site in the first place.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Creative Digital Marketing Ideas to Help You Appeal to Contractors

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The world is continually evolving into a digital sphere. We all now reach for the internet through our digital devices to search for information or to get things done.

What are Marketers Doing with AI Right Now?

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The business world is asking itself – has artificial intelligence finally moved beyond being yesterday’s buzzword of choice into an actionable solution for my marketing issues? The answer depends on who you ask.

Tactical Tips to Maximize Your Trade Show Presence in 2018

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Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. Technology is (still) king.

Creating a Better B2B Sales Team

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There are plenty of new technologies to employ within your current marketing infrastructure. What good are they without a great sales team? This is especially true of the B2B marketplace – no one cares about your beautiful networks if you can’t tell people what your company is about.

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eBook: The 9 Ingredients Your Need to Create Better Content

Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!

How Will New Data Privacy Regulations Affect You?

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New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note.

4 Top Marketing Fails You Need to Avoid Digitally

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Whether you have focused on digital marketing for a while or you are just getting started, you want to make sure you are doing the right things to get noticed. These are the four top marketing fails you want to avoid. Not Having a Brand Design.

How to Win the Online Marketing Battle

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The quest to convert target customers into clients is never-ending. The battle to connect with such clients has moved to the web across the past couple decades. It is no longer enough to advertise on radio, TV, billboards, magazines, and/or newspapers.

How to Ensure Your Trade Show Strategies Meet Your Goals

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Before attending a trade show, it’s important to hammer out what your goals for the event are. Only with that knowledge can you then put the strategies in place that help achieve those goals.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Technology Disrupts Marketing

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There are many blogs and headlines focused on how new tech is disrupting the marketing industry, but there is actually another area being disrupted that is just as important. Led by Millennials, new talent is moving unapologetically into tech companies from media.

Old B2B Marketing Tactics that Still Work Today

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The business landscape of 2018 has changed immensely from the previous year – perhaps more quickly and definitively than any year over year measurement before it. However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change.

3 Content Marketing Trends to Pay Attention to This Year

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Marketing is something that is constantly changing. If you are not changing along with it, you can easily be left behind. Content marketing is no different.

New Marketing in the Age of Local

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The Age of Information is old news – we are now in the Age of Local advertising. Just as big data now means nothing unless it has been streamlined and focused, information in total means very little unless it is immediately relevant.

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Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where an how to add it throughout the sales process!