Navigate the Channel

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Using Paid Media in 2024 to Hire Smarter

Navigate the Channel

Things have changed a lot in the last few years when it comes to hiring new employees. Not only are today’s job seekers more specific about what they’re looking for in a potential employer, but they have plenty of options. Furthermore, they aren’t willing to stick around at a company that doesn’t offer competitive wages, benefits, or a work environment that fosters growth.

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Managing Supply Chains in 2024

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Supply chains have been in disarray almost since the beginning of the pandemic. When lockdowns began, people started behaving differently, disrupting the manufacturing, routing, and shipping of products used personally and in businesses. The first thing that started running out was toilet paper. Why? Because we behaved differently than we did before lockdowns.

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How to Use Social Media to Build Thought Leadership

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In the ever-evolving landscape of marketing, the term “thought leadership” has become a buzzword that is often tossed around casually. But what does it truly mean to be a thought leader, and how can social media be harnessed to establish thought leadership effectively? In this article, we will delve into the depths of thought leadership, exploring its significance, and providing you with eight concrete strategies to leverage social media for this purpose.

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Are You Targeting The Right People on Your Social Media?

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In today’s digital age, social media has become an integral part of our lives. With the ever-increasing number of platforms and users, it has become a goldmine for businesses looking to expand their reach and connect with their audience. However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people?

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Adding Low Cost Video to Your Digital Marketing

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Video is now an essential component of any online marketing strategy – it is no longer a luxury. The Hubspot study, State of Video Marketing Report 2023 , is only one of the many indicators that video is beginning to take over digital marketing. 81% of marketers use video, a more than 20% increase year over year. Of the 19% that did not use video last year, half of them are eager to use it this year.

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Basic Trade Show Booth Etiquette Rules for Staff

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rade shows are an integral part of the business world. Whether your company is preparing for a compact 10′ by 10′ booth or a sprawling 40′ by 50′ trade show exhibit space, the importance of training your booth staff cannot be overstated. While meticulous planning and booth design are essential, the demeanor and professionalism of your staff can make a significant impact on attracting potential clients.

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3 Ways To Use Social Media to Grow Your Blog

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In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. This article explores three effective ways to use social media to grow your blog. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers.