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Top 5 Content Marketing Trends for 2017

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Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. While the primary goals remain the same, strategies and techniques vary dependent on audience and industry.

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The Insights You Should Be Following in the 2017 B2B Market

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You do not have to wait on the new year to give an assessment of your marketing and business strategies. Technology and business trends are moving faster than ever, so whenever you have a chance to stop and revise, you should do so.

The New Market for B2B Social Influencers

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Influencer marketing has long been a staple in the B2C marketplace. However, many experts believe that it will soon rise in the B2B marketplace as well.

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Do You Want to Improve Lead Gen? Personalize Your B2B Marketing.

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Marketing as a whole is not a numbers game, but lead generation certainly is. We’re all blind going in. By the same token, our prospects only know what our marketing tells them until they try our products.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

5 Best Practices for Choosing the Right Trade Show Technologies

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Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Thankfully, times have changed…for the better.

What Business-to-Business Marketing Trends and Tactics Will Define 2018?

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The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. What B2B marketing trends actually define 2018? Let’s take a look: Transparency.

7 Tips to Create Your 2018 Trade Show Budget

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Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. By following the tips below when making the budget for this crucial aspect of marketing your business, you’ll be able to develop a more accurate template of the necessary costs.

Tactical Tips to Maximize Your Trade Show Presence in 2018

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Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. Technology is (still) king.

How to Dominate Mobile Marketing by Leveraging Engagement

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Smartphones are now the number one way that consumers access the Internet. People are no longer making buying decisions sitting at home on a laptop – they are actively doing commerce within the scope of their daily activities.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Creating a Better B2B Sales Team

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There are plenty of new technologies to employ within your current marketing infrastructure. What good are they without a great sales team? This is especially true of the B2B marketplace – no one cares about your beautiful networks if you can’t tell people what your company is about.

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Tap into the power of social media video marketing for your building products

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In recent years, social media video marketing has grown and outdone most traditional content marketing types. It is currently among the top most-effective social media content marketing type, and it’s expected to even double by 2021.

How to Win the Online Marketing Battle

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The quest to convert target customers into clients is never-ending. The battle to connect with such clients has moved to the web across the past couple decades. It is no longer enough to advertise on radio, TV, billboards, magazines, and/or newspapers.

Attracting the Right Customers to Your Trade Show

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Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Is Data Science the Key to Marketing?

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Is data science the key to marketing? In a word, yes! There was a time when statisticians did not have to be so scientific. The age of big data had everyone so thrilled about the volume of data they could collect that no one actually started to think about organization until a few years ago.

Don’t Forget the Conversation!

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When you’re thinking about ways to marketing your firm, one of the ideas you may have is conversational marketing. It may not be the hot, trending buzzword it once was, but conversational marketing is a vital way to build your brand’s visibility, influence customers and grow within your industry.

The Marketing Potential on Amazon

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Part of the reason that Amazon stock has gone through the roof is that people are finally beginning to realize its potential as a marketing platform as well as a retail space.

Five Reasons to Rethink Your Call to Action

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You spend time or money getting the perfect webpage designed. Then, you write the perfect copy that is sure to captivate consumers and get them interested in your brand. You spend big bucks on ads or other methods to attract visitors to your site in the first place.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Technology Disrupts Marketing

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There are many blogs and headlines focused on how new tech is disrupting the marketing industry, but there is actually another area being disrupted that is just as important. Led by Millennials, new talent is moving unapologetically into tech companies from media.

What are Marketers Doing with AI Right Now?

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The business world is asking itself – has artificial intelligence finally moved beyond being yesterday’s buzzword of choice into an actionable solution for my marketing issues? The answer depends on who you ask.

Old B2B Marketing Tactics that Still Work Today

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The business landscape of 2018 has changed immensely from the previous year – perhaps more quickly and definitively than any year over year measurement before it. However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change.

How Will New Data Privacy Regulations Affect You?

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New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Influencer Marketing Ideas for Building Materials

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In the olden days, when a customer was impressed with your product or service, they would tell others about it hence driving more customers to your shop. It was called word-of-mouth marketing. Before the internet, this is how businesses became popular.

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3 PR Trends You Need to Adopt in 2018

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With the holiday season in full swing, it might not seem like you have enough time to add one thing to your to-do list. It’s not too early to start thinking about your public relations strategy for 2018.

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How to Ensure Your Trade Show Strategies Meet Your Goals

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Before attending a trade show, it’s important to hammer out what your goals for the event are. Only with that knowledge can you then put the strategies in place that help achieve those goals.

What is the $30 Billion Brand Trying to Commercialize B2B?

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The 3M Company claims that the average person is never more than three meters away from its products (hence the name). They may be right. 3M is a $30 billion business with 91,000 employees. It does business in 200 countries with an expertise in 46 different tech platforms.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Should Augmented Reality Be Part of Your Digital Marketing Strategy?

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Augmented reality became really popular a few years ago when Pokemon Go came out. It was the first time that an augmented reality game was available and popular. Since then, there have been a lot of advancements in the augmented reality space.

Deciding Which Trade Shows to Attend This Year

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The personal relationships and business reputation that you can develop through trade shows is an ROI that you cannot really obtain anywhere else. However, you need to attend the right shows to make sure that you are building the personal relationships and business reputation that actually matter.

Hands-Free Marketing is the Future

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The majority of experts fully expect the future of marketing to be hands-free, following in the footsteps of mainstream hands-free consumer technology, a la Siri, and Alexa.

New MarTech Trends for the Building Materials Industry

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Marketing technology continues to grow as a dynamic hybrid discipline that is highly relevant to the building materials industry.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Top Digital Marketing Mishaps and How to Solve Them

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Digital marketing has come a long way over the last few years. Big data means businesses have more data-driven insights than ever before, which translates to quality relationships with customers and (hopefully) increased conversions along with a better bottom line.

Personalizing Content to Empower Your Sales Team

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Marketing and sales must work as a team in order for your revenues to keep pace with your competition.

Using Social Media for Customer Service

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There are many ways that B2B companies are different entities than B2C companies, but social media usage is not one of them. Because the fact is that your prospects, existing customers and employees are all on social media, probably every single day.

New Marketing in the Age of Local

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The Age of Information is old news – we are now in the Age of Local advertising. Just as big data now means nothing unless it has been streamlined and focused, information in total means very little unless it is immediately relevant.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy