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The 7 Deadly Sins of Branding

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Guest Contributor: Matt Hillman , Creative Director. You have a great product, great service, great people, great materials—and your brand still sucks. Competitors in the building products marketplace keep racking up sales while you struggle to get by.

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The Insights You Should Be Following in the 2017 B2B Market

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You do not have to wait on the new year to give an assessment of your marketing and business strategies. Technology and business trends are moving faster than ever, so whenever you have a chance to stop and revise, you should do so.

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Behind The Mind’s Curtain: Part 2

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Guest Contributor: Matt Hillman, Creative Director. As mentioned in my previous “Behind The Mind’s Curtain” post , it’s hard to truly understand what it’s like to be someone else, to see things from their perspective. But as marketers, we’re all bound at the very least to try.

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Is the B2B Market Finally Improving Its Overall Sales and Marketing Messaging?

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Dun & Bradstreet reported that most B2B buyers are happy with the communications they are receiving from the marketing and sales teams of companies they patronize.

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#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Learn from B2B buyers on #HowIBuy. Featuring C-Suite and Executive leaders from MongoDB, Uberflip, InsightSquared, and more. Get the eBook free!

Salesforce Simplifying B2B Facebook Marketing?

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Perhaps unjustly, Facebook has never been known as a hub for B2B lead generation. This is not for lack of potential – plenty of companies use Facebook for surfacing contact info.

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Top 5 Content Marketing Trends for 2017

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Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. While the primary goals remain the same, strategies and techniques vary dependent on audience and industry.

What Does a CMO Need to Know About Lead Generation?

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Mastering lead generation is a sort of holy grail for all B2B marketers. The CMO position should be attuned to new methods in lead generation, especially new digital channels. These methods of outreach will help to expand a business more quickly than perhaps any other method.

Speaking Creative: 6 Tips for Efficient Revisions

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Guest Contributor: Matt Hillman , Creative Director. If you’ve been a building products marketer for long, chances are you’ve worked with “creatives,” those writers and designers—and even developers and programmers—who make the marketing materials that help sell your products.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Using Social Media for Customer Service

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There are many ways that B2B companies are different entities than B2C companies, but social media usage is not one of them. Because the fact is that your prospects, existing customers and employees are all on social media, probably every single day.

Tactical Tips to Maximize Your Trade Show Presence in 2018

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Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. Technology is (still) king.

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New MarTech Trends for the Building Materials Industry

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Marketing technology continues to grow as a dynamic hybrid discipline that is highly relevant to the building materials industry.

How Digital Marketing Ramps Up Results for Manufacturers

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Having a solid trade show presence as your biggest marketing tool is no longer enough. In order to stay relevant and profitable in today’s ultra-competitive marketplace, B2B manufacturers need to step up their digital marketing game. Digital Marketing Provides Data-Driven Results. Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means following leads, generating conversions—and ultimately, getting the sale.

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Speaking Creative: 6 Tips for Efficient Revisions

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Guest Contributor: Matt Hillman, Creative Director. If you’ve been a building products marketer for long, chances are you’ve worked with “creatives,” those writers and designers—and even developers and programmers—who make the marketing materials that help sell your products.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Get Social at Your Next Trade Show: How to Use Social Media to Boost Your Event Marketing

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Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. Social Media Plays a Key Role in B2B Marketing.

The Top 6 Skills a B2B CMO Needs to Be Successful

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The CMO position is finding its way to the head table in many companies. As the hybrid skill set of the CMO become more important to business, the skills that should be prioritized are showing themselves. Although industries may vary, the competencies that are required for success tend to remain the same. Product Marketing. As you know, most of your revenue will likely come from your existing customer base.

Are You Properly Using Intent Data?

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Your sales and marketing departments should be constantly on the lookout for the most cutting edge revenue driving innovations. One idea that is gaining an enormous amount of traction – with good reason – is intent data.

Clearing Up Content Confusion

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Guest Contributor: Matt Hillman, Creative Director. September 2017 was the fifth anniversary of my first visit to the annual Content Marketing World conference in Cleveland.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Personalizing Content to Empower Your Sales Team

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Marketing and sales must work as a team in order for your revenues to keep pace with your competition.

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Six Must-Haves for an Effective Blog Post

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If you are suspicious that blogs are little more than personal diaries published on the web, it is time to reconsider your stance. Blogs are a severely underrated content marketing method that serves as an important bridge between businesses and clients. Yet posting any old information to your blog will not suffice. The content and frequency of blog posts matters a great deal. Here is what you should focus on when crafting your company’s blog posts. Post With Regularity.

How to Drive Leads to Join Your Email Mailing List

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In order to convert leads to prospects and then customers, your B2B company first must find qualified leads. Driving those leads to join your email list is a priority, because they are your future customers.

Do B2B Industries Need to Worry About Social Media in 2017?

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In the United States, it is no longer socially acceptable for a viable business to consider email as a primary source of outreach. This is especially true in a niche industry such as building materials – make one person angry, and it could affect business with many partners. Countries outside of the United States are actually drawing the curtains on traditional outreach methods in a legal way.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Handling Disruption in the Building Materials Industry as a CMO

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Your CMO is responsible for staying abreast of real-time changes in consumer behavior, the business environment, social norms and new technology. We are living in an age of disruption that is only multiplied in niche industries such as building materials.

How B2B is Using AI

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The commercial world has yet to give artificial intelligence (AI) the attention that it deserves. This is no reason for you to hold off on its study or implementation – AI is about to change the B2B world as we know it forever.

Better Manage Your Metrics

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Guest Contributor: Wade Callow, Digital Marketing Specialist. Fair warning, I find my job very interesting, so this article can be a bit technical. Understanding Cost-Per-Click in Your B2B Paid Search Campaign.

Is the On Demand Economy Reducing Your Sales?

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The on-demand economy is growing exponentially, and the effects of this growth will be felt in every industry. If your business is not ready to change with the times, then you may suffer a loss in sales because of the new ways which business will be done.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How Your B2B Can More Optimally Utilize the Event Stack

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Bridging the gap between your online and offline marketing and operations is more important than ever. The event stack can become a critical bridge in this effort, if there is an effort made to optimize it. Some companies come from a culture of hosting great offline events.

Businesses of Every Type Must Tap Into the Power of Social Media

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Though it is hard to believe, at one point in time social media was considered to be a fad that would eventually pass like other trends. The exact opposite occurred. Social media has exploded in popularity year-by-year.

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The New Market for B2B Social Influencers

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Influencer marketing has long been a staple in the B2C marketplace. However, many experts believe that it will soon rise in the B2B marketplace as well.

The Bot That is Getting Rid of Buyer’s Remorse

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Buyer’s remorse is a phenomenon that any company would be happy to get rid of. It is a highly illogical response that nonetheless costs companies in a huge way by reducing its potential number of loyal customers.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Why B2B Marketers Could Learn Some Things From B2C Brands

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B2B and B2C are too often seen as completely separate and distinct modes of business. As consumers become bulk buyers and large companies demand more personalized service, however, business practices are overlapping between the two disciplines more and more.

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Why LinkedIn is Better for Marketing at Scale

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When it’s time to target your prospects at scale, there is arguably no better platform than LinkedIn. It is well-known that LinkedIn is the best platform for targeting professionals in general, however, there is not a great deal of talk around the scale that LinkedIn provides.

Instant Gratification: 5 Ways it Impacts Your Content Marketing Efforts

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It’s been said that the average human attention span has gone down from 12 seconds in the year 2000 to just eight seconds today.

Emerging SEO Trends that Affect Your Content Marketing

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Search Engine Optimization (SEO) is a constantly changing field due to upgrades in search engine technology and operational changes at Google. Although Google isn’t the only search engine, the company drives most of the rules and practices that SEOs follow.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results