Wed.Oct 18, 2017

Content Marketing for the Multitasking Age

Content Standard

Before you go any further in this article, I want you to count a couple things. First, how many objects are currently within your reach or line of sight that could deliver a marketing message to you?

Aging 39

Finding your CMO 2.0: 5 Attributes for Longevity in the C-Suite | Traackr

Traackr

In response to Harvard Business Review’s The Trouble with CMOs, Traackr’s CEO divulges five attributes companies should seek in a long-lasting CMO

Trending Sources

How to Use Drip Campaigns to Nurture Existing Customers

Modern B2B Marketing

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers.

4 Marketing Attribution Trends For 2018

bizible

If you haven’t listened yet, Analytics Today is a marketing podcast focused on technology, big data, and digital marketing. It's hosted by Jeremy Roberts , Senior Director of Marketing at Claimatic, and Sameer Khan , Director of Marketing Operations & Analytics at Alert Logic.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

Data Quality: The Make or Break Key to Successful Segmentation

Reachforce

By now, you know the positive impact good customer segmentation can have on your marketing efforts.

10 Easy Ways to Measure the Effectiveness of Your Content [Infographic]

Hubspot

The most effective marketers have their content strategies firing on four cylinders: Planning. Content creation. Content promotion. Analytics. The list I just presented is the order in which effective content marketing gets done, but it's NOT a priority list. Each tactic is vital.

3 Best Strategies for Strengthening Brand Equity

Marketing Insider Group

Back in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion. It’s clear that this innovative concept had a great future at the dawn of the digital revolution, and the price showed its tremendous potential. What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group. Marketing Strategy brand brand equity Brand Management

Make your email marketing more effective

Biznology

Email marketing is still an important part of just about any digital marketing program. Here are a few tips for making it more effective–and making it work better with your website. Personalize.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

How to Automated The Most Tedious Aspect of ABM

Leadspace

Account-based marketing (ABM) has proven its mettle over the past several years, and is now well on the way to becoming an industry standard.

The Right Technographics for B2B Technology Marketers

HG Data

Why You Need Technographics. If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining interest.

Insights Into The World of Content Marketing

Marketing Insider Group

Last week, Content Marketing Institute and MarketingProfs released their annual B2B Content Marketing Study that dives into the practices and habits of B2B content marketers in North America. Content marketing is a key component of any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution […]. The post Insights Into The World of Content Marketing appeared first on Marketing Insider Group.

Why You Should Leverage LinkedIn Publisher for B2B Content Marketing

Golden Spiral

With 467 million LinkedIn users worldwide, LinkedIn is the key network for B2B sellers to engage prospects and buyers. Its built-in publishing platform provides a unique opportunity to leverage content marketing to drive traffic to your website and generate more leads.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Two Minutes with Tim: How to Get Started with Account-Based Marketing

The Mx Group

Lately, I can’t open my email without finding a message referring to account-based marketing. I’m learning all about it as we deploy ABM efforts for our clients and ourselves as we market our agency.

Partner with VerticalResponse to bring email marketing to your clients

Vertical Response

Is your company a reseller looking to add email marketing to the suite of services you offer your clients or affiliates? Partner with VerticalResponse to give your customers our industry-leading email platform, branded to look like your business. Multiple routes to revenue.

The Secret to Selling with Body Language

Vidyard

Back on the ancestral Serengeti (okay, really, before the early 2000s) salespeople had to hunt and gather for their sales. That is, they had to do it in-person.

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Content Marketing in the Age of Google RankBrain

Act-On

Do you want to secure more traffic with Google RankBrain? Use these strategies to stand out. Content Marketing Marketing Strategy SEO content marketing google rankbrain optimize content website traffic

SEO 2

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Report: B2B Marketers Falling Short in Connecting to Buyers’ Needs

KoMarketing Associates

Although B2B marketers are now offering a wide array of products and services, new research suggests that B2B buyers are still challenged to search, identify and choose the right solutions for their needs. Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers.

Become an Account-Based Marketing Master at Dreamforce 2017

Terminus

The countdown is on for Dreamforce 2017, and Terminus has teamed up with the ‘masters’ of Account-Based Marketing! Dreamforce 2017 will take place from November 6th – 9th, when 170,000+ business professionals will converge in San Francisco to learn, innovate, connect, and (most importantly) have some fun! Everyone in B2B is talking about account-based marketing (ABM) , and it’s guaranteed to be a hot topic at Dreamforce this year.

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The Simple Math for ABM Display Ad Programs

Kwanzoo

A growing number of B2B companies are planning, budgeting and launching ABM display advertising programs. One area where many customers struggle today is modeling out the estimated return on spend (ROI) from these programs. As we work with a growing … Continue reading → Kwanzoo

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What Is The Meaning Of Pipeline in Sales and Marketing?

Modern Marketing

There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers , where your main revenue comes from.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

How Marketing on the Weekends Goes Beyond Football

SnapApp

A while ago, I heard about an apocryphal (I hope at least) email strategy around sending marketing emails geared toward women during football games on Sundays.