March, 2007

MI6 Marketing Agency

Trending Sources

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

Would you buy this business card? When you buy a list of names, you are basically buying business cards on a list. But there is no such thing as buying the perfect list, especially if you have a complex sale

List 46

How do you allow prospects to get closer to your product?

Anything Goes Marketing

Have you ever been miffed when trying to test out a product from a website?

More Mobile Campaign Management Systems

Customer Experience Matrix

It turns out the world of mobile marketing systems is further developed than I thought. Either that, or these people are really good at putting up impressive Web sites.) A bit more research turned up a number of vendors who appear to have reasonably sophisticated mobile marketing systems. Those that seem worth noting include: MOVO , Flytxt , Kodime , MessageBuzz , Velti , Wire2Air , and Knotice. These are in addition to the firms I mentioned yesterday: Enpocket , Ad Infuse and Waterfall Mobile.

Enpocket Makes Mobile Advertising Look Mature

Customer Experience Matrix

As you know from Monday's post , I’ve been poking around a bit at mobile marketing software. One company that turned up is Enpocket , a Boston-based firm that has developed what appears—and I’m basing this only on their Web site—to be an impressively complete system for managing mobile advertising campaigns. Its two main components are a marketing engine that sends messages in pretty much any format (text, email, Web page, video, etc.),

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Defining Process is Key to Selecting Software

Customer Experience Matrix

Readership of this blog picks up greatly when I write about specific software products. I’d like to think that’s because I am a famous expert on the topic, but suspect it’s simply that people are always looking for information about which products to buy. Given the volume of information already available on the Internet, this seems a little surprising. But given the quality of that information, perhaps not.

Lifetime Value is More than Another Way to Spell ROI

Customer Experience Matrix

One of our central propositions at Client X Client is that every business decision should be measured by its impact on customer lifetime value. This is because lifetime value provides a common denominator to compare decisions that are otherwise utterly dissimilar. How else do I choose whether to invest in a new factory or improve customer service? I was presenting this argument yesterday when I realized that you could say the same for Return on Investment. That brought me up short.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not

Why You're Going to Replace the Mobile Marketing Software You Haven't Even Bought Yet

Customer Experience Matrix

I’ve seen several (well, two) articles recently about mobile marketing software. That’s one mention short of a trend, but I figured I’d be proactive and see what was going on out there. The general idea behind the articles was that new products are now making it easier to do serious campaign management for mobile promotions. Somewhat to my disappointment, a quick bit of Googling showed there are many more than two products already present in this space.

SMS 2

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Free iTunes Downloads

Smashmouth Marketing

What a greet RSS feed to add to your collection, Free iTunes Downloads is exactly that, posts free media links for iTunes. I'm always game for a free song or two. Nice way to find new artists.

RSS 2

ClickFox Generates Detailed Experience Maps

Customer Experience Matrix

I’m just finishing a review for next month's DM News of ClickFox , a product that visualizes the paths followed by customers as they navigate interactive voice response (IVR), kiosks, Web sites and other self-service systems.

Survey Highlights Interest in Marketing Performance Measurement

Customer Experience Matrix

According to The CMO Council , “the majority of marketers feel that their top goal in 2007 is to quantify and measure the value of marketing programs and investments (43.8%)” and “respondents tapped [marketing] performance dashboards as the top automated solution to be deployed in 2007.” This is happy news for Client X Client, since that’s the pond we swim in. The Grinch in me points out that 43.8%

Marketing Edge

Marketing Edge

podcast length: 12:25. wouldn't you like to be a fly on the wall in the conversation between a big company's cmo and the general counsel on whether the company should have a blog? i would love it. you have that chance by listening to

CMO 2

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not

Proving the Value of Site Optimization

Customer Experience Matrix

Eric’s comment on yesterday’s post , to the effect that “There shouldn’t be much debate here. Both full and fractional designs have their place in the testing cycle” is a useful reminder that it’s easy to get distracted by technical details and miss the larger perspective of the value provided by testing systems. This in turn raises the question posed implicitly by Friday’s post and Demi’s comment, of why so few companies have actually adopted these systems despite the proven benefits.

Blogger: Redirecting

Buzz Marketing for Technology

Ok, I couldn't help myself when I saw this statement, in print no less, for not adopting Web 2.0 tactics – so I just had to point this one out: "This group has been burned by being on the leading edge of technology," said a leading

Is Taguchi Good for Multivariate Testing?

Customer Experience Matrix

I’ve spent a lot of time recently talking to vendors of Web site testing systems. One topic that keeps coming up is whether Taguchi testing—which tests selected combinations of variables and infers the results for untested combinations—is a useful technique for this application. Some vendors use it heavily; some make it available but don’t recommend it; others reject it altogether.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Landing Page Strategies and Lead Qualification

Anything Goes Marketing

Here are some quick tips from the experts - Google that is - on how to improve your landing pages. Check out the Top 7 Landing Page Strategies on the Google Analytics blog. I found #4 interesting: "Using qualifying copy". This strategy is used by marketers to try and limit the form submissions to only those people who are truly interested in your product or service. Google recommends that you should add certain requirements such as "A minimum order is required" etc.

Marketing Edge

Marketing Edge

Social Media 2007 preview: Nuts about Southwest Airlines Blog. In another preview of the Social Media 2007 conference, I chat with Paula Berg, manager of public relations and strategic communication at Southwest Airlines

Blogger: Redirecting

Buzz Marketing for Technology

Last summer a former colleague referred me to an article, “Marketing is a Conversation” written by David Maister and Lois Kelly. A few months later I found myself speaking at an event along with Lois, and I got to better understand her

The Market for Web Testing Systems is Young

Customer Experience Matrix

I’ve received online newsletters in the past week from three Web optimization vendors: [x+1] , Memtrics and Optimost. All are interesting. The article that particularly caught my attention was a Jupiterresearch report available from [x+1], which contained results from a December 2005 survey of 251 Web site decision makers in companies with $50 million or more in annual revenues.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

This Omnivore's Dilemma

Smashmouth Marketing

Having taken my share of carbon from the world and packing it into my sizable body, my brother-in-law Jason recently recommended I read The Omnivore's Dilemma by Michael Pollan. To say it may change the way I think about food is an understatement. I am one of those people that takes a hobby or cause to a new level and make the term "type A personality" seem soft, but this is one mission I believe I may make a permanent one. Thanks for the recommendation Jason!

Is SiteSpect Really Better? How Would You Know?

Customer Experience Matrix

Tuesday’s post and subsequent discussion of whether SiteSpect’s no-tag approach to Web site testing is significantly easier than inserting Javascript tags has been interesting but, for me at least, inconclusive. I understand that inserting tags into a production page requires the same testing as any other change, and that SiteSpect avoids this. But the tags are only inserted once, either per slot on a given page or for the page as a whole.

Just as You Always Suspected: Nobody Believes Marketing Effectiveness Measures

Customer Experience Matrix

I consider it a point of honor not to simply reproduce a vendor’s press release. So when Marketing Management Analytics sent one headed “ Most Financial Executives Critical of Marketing Effectiveness Measures: Only 7% Say They are Satisfied with their Company's Ability to Measure Marketing ROI ”, I asked to see the details.

SiteSpect Does Web Tests without Tags

Customer Experience Matrix

I had a long and interesting talk yesterday with Larry Epstein at SiteSpect , a vendor of Web site multivariate testing and targeting software. SiteSpect’s primary claim to fame is they manage such tests without inserting any page tags, unlike pretty much all other vendors in this space. Their trick, as I understand it, is to use a proxy server that inserts test changes and captures results between site visitors and a client’s Web server.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

I Invented the Word Blogletter

Anything Goes Marketing

According to Veronica Brown over at the Content Factor , I co-invented the word "blogletter" which is a combination of a blog and an enewsletter. This is based on my blog post called: Where Do Your Email Newsletters Go? Email Heaven? Becuase I did publish my blog post first on this subject, I'm taking full credit for this - yeah baby! Chad H. PS - Ok, the term blogletter has been used for many purposes but it seems that this was the first time it was used for this purpose - prove me wrong!

Marketing Edge

Marketing Edge

the social media 2007 conference, sponsored by business capital edge, is being held april 5 and 6 in chicago. it will cover essential issues about corporate blogging and podcasting and will include presentations from southwest airlines

Blogger: Redirecting

Buzz Marketing for Technology

In the past companies have looked outside their organizations to find other companies to partner with for innovation. But acquisitions, alliances, joint ventures and selective outsourcing are simply too rigid and not scalable enough

One Big Button is Built

Customer Experience Matrix

I did go ahead and implement the “One Big Button” opportunity analysis in my sample LTV system (see last week's posts for details). As expected, it took about a day’s work, mostly checking that the calculations were correct. That still left the challenge of finding report layouts that lead users through the results. There is no one right way to do that, of course. QlikTech makes it easy to experiment with alternatives, which is a mixed blessing since it’s perhaps too much fun to play with.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Email Tools and Forrester's Best & Worst of Email Marketing

Anything Goes Marketing

Are you looking at different ways to evaluate your email effectiveness? There are few different ways that you can evaluate email usability, effectiveness and ROI. I've found a few email tools and resources that you may find useful. Many of these tips are fairly obvious but how often are you checking to make sure that you and your team are following these best practices? Do you actually measure your overall email effectiveness in terms of ROI?

Convincing Managers to Care about Customer Value Measures

Customer Experience Matrix

I spoke earlier this week at the DAMA International Symposium and Wilshire Meta-Data Conference , which serves a primarily technical audience of data modelers and architects. My own talk was about applications for customer value metrics, which boiled down to lifetime value applications and building them with the Customer Experience Matrix. (In In fact, preparation for this talk is what inspired my earlier series of posts on that topic.)

Building the One Big Button (Using LTV to Find Business Opportunities) – Part 4

Customer Experience Matrix

So far the posts in this series have described how to identify and rank opportunities for business improvements in acquisition, renewal and cross sell orders. The obvious next step is to combine these into a single list. That’s easy enough for acquisition and cross sell orders, since both are being ranked by return on (marketing) investment. But renewal orders were being ranked with a different measure, change in Lifetime Value per customer. So there’s no direct way to mix the two.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.