Wed.Dec 28, 2011

B2B Marketing Insider Top Posts Of 2011

Marketing Insider Group

I’m not sure why we are obsessed with lists at the end of each year. I know I am fully immersed in reading about the best songs, books, movies, tweets, blogs, etc.

4 Ways Google+ Hangouts Can Increase B2B Productivity

Modern B2B Marketing

by Jason Miller I have been using Hangouts on Google+ for several weeks and I am seriously blown away with the recently added functionality. If you are not familiar with Hangouts , it’s a feature within Google+ that allows for live group chats with webcam support.

Trending Sources

How to Automate Your Social Media Marketing Like the Pros


Face it: you've heard words like "engagement" and "transparency" used to describe social media so much that they’re more played out than a Lady Gaga song.

Beyond the Basics: 5 Free Tools to Help Measure Your Social ROI


For brands launching a Facebook, G+ , or Twitter presence for the first time, the value of social media can be tough to gauge. Business leaders, managers, and publishers know that customer engagement is a valuable marketing metric; however, the concept can be less than straightforward to quantify, even with powerful reporting platforms like Google Analytics and Webmaster Tools.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

5 Savvy Ways to Segment Your Marketing Emails


Relevancy is becoming more and more central to today's marketing strategy, and buyers have come to expect personalization in their communications. According to a study by MarketingSherpa , 4 out of 10 subscribers reported that they've marked emails as spam simply because they were irrelevant.

6 Cork-Popping eCards to Ring in the New Year #HoHoHubSpot


It’s hard to believe it, but 2011 is coming to an end. I’s ’s sad. You'll never be able to experience Rebecca Black’s "Friday" for the first time again, the Kim Kardashian wedding and divorce has come and gone, and Charlie Sheen is thankfully done winning.