Fri.May 26, 2017

8 of the Top Marketing Challenges Marketers Face Today [New Data]


Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve.

Why Annual Planning In B2B Marketing Is Seriously Flawed, And How To Fix It


A revenue plan is a set of revenue targets with an accompanying plan to reach them. High quality data, forecasting techniques, and large Excel spreadsheets are the typical tools marketing leaders use to build a revenue plan. Unfortunately there is a flaw in the typical forecasting process.


Trending Sources

7 Ways To Boost Your Organic Reach On Facebook

Modern B2B Marketing

Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far.

Video 23

The Harmful Effects of Sleeping With Technology [Infographic]


Did you know that the average technology user in the United States spends nearly 11 hours per day looking at screens? Sure, a lot of that time is spent at work on computers and mobile devices, but the rest of it is spent at home.

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

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Grow Your Business Intelligently – Reflecting on SD Summit


Whether. The post Grow Your Business Intelligently – Reflecting on SD Summit appeared first on EverString. Marketing Sales SiriusDecisions SiriusDecisions Summit


Why You Need a Living Marketing Plan


You worked hard on your marketing plan. You sat down with your team, analyzed last year’s data, clarified your goals, and turned it all into a clear strategy to guide your campaigns and actions for the coming year. But once you left that room, what happened to the plan?


Content and ABM: Key Learnings from the 2017 SiriusDecisions Summit


Have you heard of ABM? Sorry, dumb question. Better question: why is ABM so hot right now? This year’s biggest marketing buzzword got a lot of attention at this year’s.

Why Marketers Abandon Their Content Strategies Too Soon


Former heavyweight champion Mike Tyson once said, “Everybody has a plan until they get punched in the mouth.” ” The line gets at something most people can appreciate, regardless of whether they’ve been in the ring.


Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

The GuidesFor Network


Reach a targeted audience of technology buyers and access pre-buying decisions content through the GuidesFor Network. Drive sales leads and sales opportunities directly to your conversion funnel. Find out how! Watch now! The post The GuidesFor Network appeared first on PureB2B. Blog B2B-Marketing Content-Marketing Content-Strategy GuidesFor Network Intent Marketing Lead-Generation


Four tips to perfect your social listening skills


Social media is more important now to businesses, and it’s an evolving part of online behavior. What was once a way to connect with friends is now a way to market businesses of all types and sizes.


Getting Started with ABM Marketing

KEO Marketing

ABM marketing , or account based marketing , is an effective strategy for generating highly qualified sales leads. Over the past few years, B2B marketers have overhauled their approaches, and many of the most successful have switched to ABM marketing.