Tue.Jan 03, 2012

7 Things Marketers Should Stop Doing Today

B2B Marketing Insider

It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here. I mean if you want to lose weight, the steps are pretty simple, right? Exercise every day, weigh yourself once a week, count your calories.

B2C 149

It’s time to evolve the social media mindset

grow - Practical Marketing Solutions

By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly. In fact it is pretty humbling. How do you think I, SocialSteve, feel about telling you about the end of social?

Trending Sources

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years.

Marketers Ruin Good Marketing Opportunities

Digital B2B Marketing

Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. However, when marketing ideas initially move from early adopters to the majority of marketers, they tend to lose their luster.

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

More Trending

The Marketing Measurement Checklist [Infographic]

Modern B2B Marketing

by Jason Miller Are you measuring your marketing efforts? As marketers in this day and age we should all be aware of the importance and growing pressure to measure and demonstrate marketing’s ROI.

Is there a Way to Improve Sales Tool Adoption?

The ROI Guy

I n 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year.

Tools 26

How to Get Your Prospects to Call You Back in 2012

Sales Intelligence View

It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call. You should already know why, unless you have an amazing reason for them to listen to your message, they will delete it in the first 5 seconds. If you don’t give them a compelling reason to spend the time to call you back then you get forgotten about.

A Dozen B2B Marketing Mantras for 2012

Great B2B Marketing

The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year. As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Here is a sampling that might give you some ideas for improvement in the coming year.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

11 Sure-Fire Ways to Increase Email Click-Through Rates

Hubspot

It's not that email open rate isn't important. It is! No one can redeem your email offers if they don't open the email first, right?

CTR 20

David Meerman Scott’s Tips for Scoring Big Interviews

Modern Marketing

by Jesse Noyes | Tweet this David Meerman Scott doesn’t have a reporting background. But you might not know that considering the number of notable celebrities, political figures and business giants he’s interviewed over the years.

17 Silly Missed Lead Generation Opportunities

Hubspot

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And it needs to be good.

Be a Big Fish in the Blogger Outreach Pond

Biznology

Image via CrunchBase. It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person? Would you prefer to have the lowest IQ at MIT or the highest IQ at State? This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. You can always do both, right?

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

B2B Webinar Best Practices from VMware

Anything Goes Marketing

As you’re gearing up for a great new year, I wanted to highlight some webinar/event best practices from the marketing team over at VMware. VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year. They achieved an ROI of 1324% in 2010 - not too bad! They were kind. marketing metrics webinars / webcasts

7 Signs Your Mobile Marketing Sucks

Hubspot

"Marketers: Start your engines." That's the call many marketing professionals have taken to heart in the past several months or so as they add a mobile component to their marketing mix.

Nine Cloud Myth Busters (SandHill.com feature)

The ROI Guy

Survey after survey of IT executives indicates that cloud computing ranks as one of the top strategic technologies for 2012. This prioritization makes it important for IT decision makers to quickly and clearly understand the available cloud solution options, design considerations, deployment requirements, economic impacts and more. However, cloud computing is also one of the most hyped new technologies, leading to a decided lack of clarity.

ROI 0

10 Ways Small Business Marketers Can Crush Big Competitors

Hubspot

If you're a small or medium sized business, you've probably set your sights on overtaking industry competitors that are in a similar stage of growth as you. But why not dream big? Why not try to compete with the Oracles, Tiffanys, Starbucks, and other big guns of the world?

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Is Like-Gating Dead?

SnapApp

One of the most popular methods for increasing the number of likes for your Facebook page is called "like-gating." Like-gating teases potential fans visiting your page with valuable content--either a chance to enter a Facebook sweepstakes , a coupon, engaging content or more.

8 Universal Traits of a Winning Social Presence

Hubspot

Every social media network has a few nuances specific to that network, and it's your job as a social media marketer to master them.