Sat.Feb 25, 2012 - Fri.Mar 02, 2012

Trending Sources

The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice

Tony Zambito

© All Rights Reserved Kenny Madden. This is part 3 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. .

Punterest: It’s kind of like pins, only funnier.

grow - Practical Marketing Solutions

My friend Reza Malayeri likes my sense of humor. He’s the only one, really. So I’ve created a new app for him and I’m debuting it today. Punterest. The place where everybody can pin their puns! Like this: humor Pinterest pinterest reza malayeri social media puns

Why Now Is The Time To Build Your Personal Brand

B2B Marketing Insider

Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands.

It’s 10:00 PM. Is Your Content Where It Belongs?

Digital B2B Marketing

Comscore recently issued a release showing 31% of banner ads from a sample of advertiser had no opportunity to be seen. The problem is, advertisers often do not know where their ads are running. Increasingly, marketers don’t know where their content is either.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

Lead Scores Too High? Maybe They Need An Expiration Date.

The Point

In the early stages of a recent client engagement, it became apparent that the schema already in place to determine and assign lead scores was, well: broken.

The One Chart Every Marketer Needs To Understand

B2B Marketing Insider

Last year I announced that change was coming to B2B Marketing and urged marketers to get ready… Earlier this week I wrote about the decline of trust in traditional news media, CEOs and government officials and the corresponding rise of the employee-brand.

A new eBook; Content Marketing Templates for Lead Generation

NuSpark

If you’re a content marketer, then you know the challenges you face. A sound content marketing plan is critical to the success of your lead generation efforts. Some of the biggest challenges we see are: 1. Producing well-written quality content that engages prospects to convert.

Google Food. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. See more of his cartoons at EverythingIsMedia.com. growtoons

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

3 Networking Tips with LinkedIn Groups for Business

Writing on the Web

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind.

Why Your CMO Doesn’t Like You

Modern Marketing

by Jesse Noyes | Tweet this A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me?”. Marketers might blame it on a clash of personalities or a personal grudge.

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Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers.

B2B Lead-Gen: Top tactics for a crisis-proof strategy

B2B Lead Generation Blog

Tweet Do you remember the fire drills at school? The alarm went off, students got excited, and teachers marched them to the exits. They were a test of the schools evacuation plan — a calm, orderly process to follow should an emergency strike. ?

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Are you on your customer’s A-List?

grow - Practical Marketing Solutions

By Contributing {grow} Columnist “Social Steve” Goldner. Good Golly Miss Molly. I’ve been busy. Between work overload, family health issues, running with the kids schedule and just the general day to day hectic world, I‘ve had no time to be social.

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17 (of the) Best Email Marketing Guides of 2011

Webbiquity

As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day.

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44+ Mobile Marketing Statistics for the B2B Internet Marketer

KoMarketing Associates

Should B2B marketers be focused on a mobile marketing initiative? We don’t get that question as much as we should. I suspect part of that reason is the ever growing list of marketing responsibilities are clients have on their plate, satisfying short and long-term marketing goals.

Five Ways to “Get Real” With B-to-B Social Media

Biznology

Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. But the B-to-B marketers I talk to still sound confused. What should I be doing,” they ask. What’s really worth my time?”

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Is Focusing On Your Audience Getting In Your Way?

Digital B2B Marketing

Of course not! As B2B marketers, focusing on your audience is absolutely critical. However, you must look forward, at where your audience will be. Research and observation tell you where your audience has been and what they have been interested in.

Best Cool SEO Tools of 2011

Webbiquity

SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity. The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part.

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ComScore Data Illustrates But Also Obfuscates

Paul Gillin

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. Here are some thoughts on what the numbers indicate and what they hide.

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The Quantum Mechanics of Blogger Outreach

Biznology

Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Why You’re Going to Buy More Google AdWords [Chart]

Modern Marketing

Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn

Marketri

You’ve set up a profile for yourself on LinkedIn, and hopefully your employees have also. You are connecting and engaging with others to build your personal and professional network. Now it’s time to draw some of the focus to your current business and not just on individuals.

The Complete Guide to Setting Up the New Facebook Page Design

Hubspot

Our social media team had a nice little surprise upon logging into Facebook this morning. We hinted at it last month , but it looks like the day has already come.

Dear Marketing Department, Please Stop Sending Us Crap Leads. Love, Sales

Modern B2B Marketing

by Seth Resler Have you implemented a formal lead scoring and qualification process? If not – the email below may strike a little close to home: Dear Marketing, As a small company, there’s a lot of work to be done, and not enough people to do it.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

3 Cool Lead Nurturing Programs You’re Not Running

Modern Marketing

by Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. What gets me really excited, though, is the sheer creativity that I’ve seen. While there’s something to be said for the standard use case meant to educate prospects, lead nurturing can do so much more. Let’s explore three really cool use cases.

The Monkees, Davy Jones, and Good Marketing/Content Strategy

NuSpark

The passing of Davy Jones on February 29, 2012 has given me some time to reflect on the phenomenon on what the Monkees were at the time, and the role of marketing played in turning actors to beloved and still well-known musicians to this day. Although not in the rock and roll hall of fame, if you ask someone today who grew up in the 60s to name famous rock groups of the 60s, more than likely, you’ll hear Beatles, Rolling Stones, Beach Boys, and Monkees.

The iPad and the False Distinction Between Consumption and Creation

B2B Memes

Listening yesterday to Leo Laporte’s podcast, This Week in Tech , I was reminded how technology is constantly befuddling those who believe in a clear distinction between content consumption and creation.