Mon.Feb 27, 2012

Lead Scores Too High? Maybe They Need An Expiration Date.

The Point

In the early stages of a recent client engagement, it became apparent that the schema already in place to determine and assign lead scores was, well: broken.

Are you on your customer’s A-List?

grow - Practical Marketing Solutions

By Contributing {grow} Columnist “Social Steve” Goldner. Good Golly Miss Molly. I’ve been busy. Between work overload, family health issues, running with the kids schedule and just the general day to day hectic world, I‘ve had no time to be social.

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Trending Sources

17 (of the) Best Email Marketing Guides of 2011


As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day.

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The iPad and the False Distinction Between Consumption and Creation

B2B Memes

Listening yesterday to Leo Laporte’s podcast, This Week in Tech , I was reminded how technology is constantly befuddling those who believe in a clear distinction between content consumption and creation.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

Fueling Your Inbound Marketing Strategy: Staff and Budget

Modern B2B Marketing

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? Success with inbound marketing will not happen by itself.

SEO is Only One Part of an Integrated Marketing Strategy


People are constantly using the Internet. Whether they are browsing from a desktop computer, laptop, smart phone, or tablet, the Internet is always “on”. When people are looking for information and researching products and services, they turn to the Internet.

SEO FYI: 9 Tips for B2B Website Lead Generation Improvement

MLT Creative

The B2B website home page plays a major role in lead generation and positive return on marketing investment. B2B marketers must drive qualified visitors to the website and convert them to qualified leads with a persuasive call-to-action. Visitors can then access an offer by providing contact information on a landing page. These conversions can then be nurtured with marketing automation and passed on to sales for further follow-up and ultimately converting to new customers.