Sat.Apr 22, 2017 - Fri.Apr 28, 2017

Trending Sources

Overcoming the Challenge of Marketing to Busy Engineers

Industrial Marketing Today

Engineers from different fields probably make up a large part of your target audience if you are a manufacturer, distributor or an engineering company. As an industrial marketer, you know it is a challenge marketing to engineers.

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Justin Trudeau Talks Innovation in Canadian Technology at Vidyard

Vidyard

Today, Vidyard was honoured to welcome Canadian Prime Minister Justin Trudeau to our office for a tour of our space, a demo of our technology, and a fireside chat with our team.

Need an Edge? Do A Content Marketing Competitive Analysis

Act-On

“Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below. It shows how many pieces of content are created every minute of every single day. That’s what your content is competing with.

5 Key Website Tools to Improve Your Lead Generation

Tomorrow People

How to get those quality leads and prospects flowing in. Lead Generation

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

I was recently invited to be a second-time guest on the Through the Noise podcast. This time, I was relaxed and open and playful and in more of a silly mood than a self-promotional shilly mood.

The Character Count Guide for Blog Posts, Videos, Tweets & More

Hubspot

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal.

The epidemic in B2B sales prospecting

Avitage

Many B2B selling organizations hit a wall in their new customer acquisition and revenue growth rates. This is the result of a critical underlying cause they unaware of, and do not fully appreciate even when they become aware. Sales pipeline quality, volume and conversion rates are both symptom and impact of this condition. This condition is especially evident in companies that are engaged in a complex or solution sale. Sometimes this is called a system or platform sale.

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CEOs Rank Culture as #1 Priority for Success

Type A Communications

April 25, 2017 by Michelle Smith Culture is front and center for leaders who want to increase performance and strategic alignment in 2017. “Culture is the X-factor,” said Noah Rabinowitz, read more.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

It’s Time For Marketing That Matters

B2B Marketing Insider

We live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other. As marketers, we need to rethink the way we reach our target audience.

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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Modern B2B Marketing

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived.

From 2016 to 2017, 5X more marketing automation vendors were added than removed

chiefmartech

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. If you predicted it was going to consolidate in the past six years, sorry, you were wrong. Marketing automation remains a bellwether of martech.

Congratulations to the 2017 Markie Award Winners!

Modern Marketing

Last night was. well it was amazing! We celebrated our 11th Annual Markie Awards in front of a raucous crowd at Mandalay Bay in Las Vegas. Let's get right to the winners. And look for a highlight video a little further down. Account-Based Marketing Team of the Year.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

Hubspot

In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and according to the U.S. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year.

Global Marketing Anatomy: It Takes a Delicate Design to Make Content Shine

Content Standard

While your responsibilities might only pertain to stateside matters, there’s still something so sweet about working in a worldwide organization, knowing your products can bring a smile to someone of the other side of the planet, all without a huge global marketing output.

Cisco shares their marketing stack with 39 marketing technologies

chiefmartech

The MarTech conference in San Francisco is less than two weeks away , and I’m really looking forward to kicking it off with the Stackies & Hackies awards reception on the evening of May 9.

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The Rise of the APAC Modern CMO

Modern Marketing

I’m always asked by marketers and CMOs across APAC “what is the key for a successful marketing strategy?” ” My response: Put your customer first and create a seamless journey. The aim is to convert them into brand advocates.

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

8 How-To Videos We Love (and Why)

Hubspot

Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire and friend of Snoop Dogg Martha Stewart.

How to keep yourself safe from social engineering attacks

grow - Practical Marketing Solutions

By Kiki Schirr, {grow} Contributing Columnist. Your Facebook “About” page says where you were born. LinkedIn states where you work. Your Twitter profile reveals your collegiate team. And that old OKCupid profile you forgot to delete–well, you were a little too open, perhaps.

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3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget

B2B Marketing Insider

It’s no use throwing good money after bad content. These three questions will help you refocus your B2B content marketing strategy on quality, not quantity. The post 3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget appeared first on Marketing Insider Group.

Email Marketing and the Reality About ISP Mediation

Modern Marketing

Many years ago, part of being a true email deliverability expert was less about what you know and much more about who you know. If you had clients experiencing issues like blocking, bulking, etc.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team.

The 16 Best Sites for Free Stock Photos and Videos

Webbiquity

There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. They can help with SEO. Visuals increase views on average by 94%.

Hey Drift! You Forgot About Video!

Vidyard

Here at Vidyard we’re big fans of Drift – we use it ourselves, and you have probably seen a hello message from one of our many Vidyard Concierges offering to give you a hand.

Land & EXPAND: How to Accurately Measure Customer Marketing in an ABM World

bizible

When B2B marketers think of account-based marketing, what first comes to mind is identifying target accounts and personalizing campaigns to engage key personas within those accounts. While these are important, this is all just part of the “land” phase: closing new customers.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

45 Engaging Examples of Interactive Storytelling in Content Marketing

Hubspot

As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within.

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5 Ways to Build a Highly-Engaged Email List

B2B Marketing Insider

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay.

A Simple Rule for How Brands Should Work with Influencers: Attention Retention

grow - Practical Marketing Solutions

By Jay Acunzo, {grow} Community Member. TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results.

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