Marketing In Real Life

Tradeshows Reach Same People as Trademags, Btw

Marketing In Real Life

Tradeshows were thought to be dead circa 2002 yet nobody told the thousands of manufacturers and distributors that continue to invest in exhibit space. In fact, tradeshow attendance has been impressively strong for years.

We know who they are and they won't buy.

Marketing In Real Life

When you get a phone call or email out of the blue from someone you don’t know from a company you don’t know selling something you’ve never heard of it isn’t very likely you’re going to give it much attention – you’re certainly not likely to buy anything.

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How to take advantage of your trade show marketing profile page

Marketing In Real Life

How to determine marketing budget for B2B

Marketing In Real Life

I'm often asked how much money to budget for B2B marketing - usually towards the end of the year when annual budgets are being developed. Most people already have a ballpark number in mind.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to B2B marketing like top retailer

Marketing In Real Life

Manufacturers that deliver sales messages via multiple channels at the same time, all the time, enjoy higher name brand awareness, more leads and Website traffic, and greater sales opportunities than competitors.

Best and Worst Advertising in Packaging World July 2018

Marketing In Real Life

Advertising in Packaging World reaches nearly 60,000 print subscribers plus thousands more digital edition subscribers and costs several thousand dollars per page so advertisers would be wise to take full advantage of the exposure and work hard to ensure a healthy return on the investment.

10 Ways to Write Stronger Personnel News and Get Free Publicity

Marketing In Real Life

Nearly everyone reads, or at least skims, the personnel moves sections in magazines and email newsletters to see what competitors are up to, what long lost colleagues are doing and to find new prospects.

Beware Industry Lingo in Search for B2B SEO, PPC Advertising

Marketing In Real Life

Words people commonly use in everyday life have very different, often twisted, meanings in industry. In the chemical industry, you don't need cucumbers for pickling. In the laundry industry, you may take the cake from one machine to another but you don't want to eat the cake.

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Twitter Multiplies Impact of Publicity

Marketing In Real Life

Placing press releases, articles and other content in magazines and Websites reaches thousands upon thousands of prospects and customers but do you realize just how much more exposure your publicity can generate with Twitter? Social Media

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Outstanding Classified Advertising Must Stand Out

Marketing In Real Life

Classified advertising and directory advertising offer an alternative that reaches the same target audience as more costly display advertising. While large, display ads can command attention simply by dominating the page, small classified advertising needs to work much, much harder to get noticed.

How Customer Service Fails Infuriate Marketing Managers

Marketing In Real Life

Customer service fails infuriate marketing managers and waste precious marketing dollars. On this anniversary dinner in a restaurant overlooking Lake Tahoe, one, surly waitress turned an otherwise perfect evening into an experience worthy of a training course for the hospitality industry.

Video Boosts Impact of Publicity

Marketing In Real Life

Several magazines that already republish your news on their Websites are now also embedding videos from your YouTube channel to add value for their readers. Video

Direct Mail Scores 21% Percent Response, Wins Election

Marketing In Real Life

When it came time for me to run for local office in a write-in campaign, I took my own recommendation and turned to direct mail. Yes, I won. Find out by how many votes. Direct Mail

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Niagara Falls Destination Marketing with a Smile

Marketing In Real Life

Visitors bureaus and destinations invest huge amounts of money to get visitors to spend their precious little vacation time at their attractions.

Customer Service Wins = Marketing Wins

Marketing In Real Life

The closer we got to the Sierra-at-Tahoe ski area, the more crowded it looked, and the more tension I could feel building from all sides. When finally directed to turn around and park on the access road without even getting close enough to see the mountain, the uncertainty grew.

What people think when the intern designs your advertising

Marketing In Real Life

You think you saved a few dollars having the intern design your advertising. Here's what everyone else thinks about your decision-making. Advertising

Are these outdated advertising techniques killing your response?

Marketing In Real Life

Material Handling & Logistics magazine recently posted this gallery of full-page ads from the 1960s and three key differences from today’s advertising immediately jumped out. See what they are and how you can use the design elements of the 60s to develop effective creative today. Advertising

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Paul Entin in the News! Comments for CNBC, NY Times, Internet Retailer

Marketing In Real Life

An effective public relations program integrating feature articles, press releases, videos and other content delivers quantifiable returns as sales leads, clicks and social media engagement.

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How to generate B2B leads with PR for content marketing

Marketing In Real Life

Industrial companies relying on high profile public relations programs for lead generation already understand the power of PR in commanding visibility and driving their sales efforts.

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Writer admits images more powerful than words

Marketing In Real Life

As a writer, it's hard to write this but while images and words working together deliver far more impact in advertising than either working alone, if I'm forced to choose either images or words to convey a message, I'll choose the image almost every time. Advertising

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New York Times: Business plans relics of the past?

Marketing In Real Life

When I was contacted by a New York Times reporter writing an article about whether startups still need to write a business plan, I was happy to offer what I'd learned after writing two business plans for two, different companies that secured two microloans - and helped get them paid in full.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Sales Training Is Practice, Do It Before the Game

Marketing In Real Life

Ready to sign the advertising contract, I called the sales rep to verify the numbers and get a premium ad position but the rep was out of the office for sales training. How ironic! Unavailable to close the sale to attend training to learn how to sell? Business Life

Customer service: really worth going the extra mile?

Marketing In Real Life

It was the clear, cold, windy prelude to the next day's blizzard and our firewood pile wasn't going to last through the storm. I tried to call the guy around the corner with the gigantic firewood pile but could not remember the name of the company.

Marketing by accident - know a gift horse when you see it

Marketing In Real Life

Sometimes the most effective marketing happens by accident, and when it does, you just need to recognize that it's happening and jump on the opportunity. Know when you're staring a gift horse in the mouth - and enjoy the ride. Marketing

Proper care and feeding of content marketing programs

Marketing In Real Life

It isn’t enough to sign onto industrial content marketing platforms such as GlobalSpec, ThomasNet and ChemicalsTechnology and sit back and wait for leads. If these programs are to deliver any results then you need to continually feed them fresh content that's relevant to the target audience.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

We didn't have to pay, but I'm grateful we did

Marketing In Real Life

We'd agreed to sell our company with the expectation that the parent company would go public within the year. Then the dot com bubble burst. Here's what happened when the parent company refused to pay our staff. Business Life

How to use Twitter for trade show marketing success

Marketing In Real Life

These are some of the top recommendations to help boost the impact of your Twitter efforts and increase the value of your trade show investment. Trade Show

One more B2B magazine gives up on print advertising

Marketing In Real Life

Publisher Crain Communications recently announced its Waste and Recycling News would no longer produce print magazines, only digital, citing a decline in advertising pages due to industry consolidation, among other factors.

One Link Sabotaged Your Email Ad

Marketing In Real Life

I clicked the email ad to learn more and was brought to the company’s home page, which was a confounding maze of dozens of different products.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Airlines and oil prices – is media anti-biz or really that dumb?

Marketing In Real Life

Newscasters on CNBC, Fox, CNN, Bloomberg and other stations have asked their guests in recent weeks why airlines won’t cut their prices since the price of oil and, therefore, jet fuel, has dropped. Framing the discussion in this way implies the price of a ticket is determined based on the input costs. Of course, it is not, and to even imply that reveals a stunning lack of business acumen from journalists who claim to be experts in the field. The price of a ticket is based on: Economics

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