Operating Manuals: An overlooked marketing opportunity
Marketing In Real Life
NOVEMBER 10, 2021
Ever look at your operating manual as if you were a new customer? Most B2B marketing pros recognize the impact of an attractive Website and an outstanding advertising campaign to bring prospects to the Website. Clearly, most manufacturers understand the importance of a first impression to begin the sales process. Yet what happens after the sale when it's time to run the new machine and the new customer opens the operating manual?
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