Marketing In Real Life

How to B2B marketing like top retailer

Marketing In Real Life

Manufacturers that deliver sales messages via multiple channels at the same time, all the time, enjoy higher name brand awareness, more leads and Website traffic, and greater sales opportunities than competitors.

How to determine marketing budget for B2B

Marketing In Real Life

I'm often asked how much money to budget for B2B marketing - usually towards the end of the year when annual budgets are being developed. Most people already have a ballpark number in mind.

Best Advertising in Powder Bulk Solids August 2018

Marketing In Real Life

For our latest advertising spotlight, these ads earn applause for standing out in the August 2018 issue of Powder/Bulk Solids.

Best and Worst Advertising in Packaging World July 2018

Marketing In Real Life

Advertising in Packaging World reaches nearly 60,000 print subscribers plus thousands more digital edition subscribers and costs several thousand dollars per page so advertisers would be wise to take full advantage of the exposure and work hard to ensure a healthy return on the investment.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

10 Ways to Write Stronger Personnel News and Get Free Publicity

Marketing In Real Life

Nearly everyone reads, or at least skims, the personnel moves sections in magazines and email newsletters to see what competitors are up to, what long lost colleagues are doing and to find new prospects.

Outstanding Classified Advertising Must Stand Out

Marketing In Real Life

Classified advertising and directory advertising offer an alternative that reaches the same target audience as more costly display advertising. While large, display ads can command attention simply by dominating the page, small classified advertising needs to work much, much harder to get noticed.

Beware Industry Lingo in Search for B2B SEO, PPC Advertising

Marketing In Real Life

Words people commonly use in everyday life have very different, often twisted, meanings in industry. In the chemical industry, you don't need cucumbers for pickling. In the laundry industry, you may take the cake from one machine to another but you don't want to eat the cake.

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Video Boosts Impact of Publicity

Marketing In Real Life

Several magazines that already republish your news on their Websites are now also embedding videos from your YouTube channel to add value for their readers. Video

Direct Mail Scores 21% Percent Response, Wins Election

Marketing In Real Life

When it came time for me to run for local office in a write-in campaign, I took my own recommendation and turned to direct mail. Yes, I won. Find out by how many votes. Direct Mail

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The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Niagara Falls Destination Marketing with a Smile

Marketing In Real Life

Visitors bureaus and destinations invest huge amounts of money to get visitors to spend their precious little vacation time at their attractions.

Customer Service Wins = Marketing Wins

Marketing In Real Life

The closer we got to the Sierra-at-Tahoe ski area, the more crowded it looked, and the more tension I could feel building from all sides. When finally directed to turn around and park on the access road without even getting close enough to see the mountain, the uncertainty grew.

How Customer Service Fails Infuriate Marketing Managers

Marketing In Real Life

Customer service fails infuriate marketing managers and waste precious marketing dollars. On this anniversary dinner in a restaurant overlooking Lake Tahoe, one, surly waitress turned an otherwise perfect evening into an experience worthy of a training course for the hospitality industry.

What people think when the intern designs your advertising

Marketing In Real Life

You think you saved a few dollars having the intern design your advertising. Here's what everyone else thinks about your decision-making. Advertising

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Are these outdated advertising techniques killing your response?

Marketing In Real Life

Material Handling & Logistics magazine recently posted this gallery of full-page ads from the 1960s and three key differences from today’s advertising immediately jumped out. See what they are and how you can use the design elements of the 60s to develop effective creative today. Advertising

Paul Entin in the News! Comments for CNBC, NY Times, Internet Retailer

Marketing In Real Life

An effective public relations program integrating feature articles, press releases, videos and other content delivers quantifiable returns as sales leads, clicks and social media engagement.

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How to generate B2B leads with PR for content marketing

Marketing In Real Life

Industrial companies relying on high profile public relations programs for lead generation already understand the power of PR in commanding visibility and driving their sales efforts.

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Writer admits images more powerful than words

Marketing In Real Life

As a writer, it's hard to write this but while images and words working together deliver far more impact in advertising than either working alone, if I'm forced to choose either images or words to convey a message, I'll choose the image almost every time. Advertising

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The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Sales Training Is Practice, Do It Before the Game

Marketing In Real Life

Ready to sign the advertising contract, I called the sales rep to verify the numbers and get a premium ad position but the rep was out of the office for sales training. How ironic! Unavailable to close the sale to attend training to learn how to sell? Business Life

Customer service: really worth going the extra mile?

Marketing In Real Life

It was the clear, cold, windy prelude to the next day's blizzard and our firewood pile wasn't going to last through the storm. I tried to call the guy around the corner with the gigantic firewood pile but could not remember the name of the company.

New York Times: Business plans relics of the past?

Marketing In Real Life

When I was contacted by a New York Times reporter writing an article about whether startups still need to write a business plan, I was happy to offer what I'd learned after writing two business plans for two, different companies that secured two microloans - and helped get them paid in full.

Proper care and feeding of content marketing programs

Marketing In Real Life

It isn’t enough to sign onto industrial content marketing platforms such as GlobalSpec, ThomasNet and ChemicalsTechnology and sit back and wait for leads. If these programs are to deliver any results then you need to continually feed them fresh content that's relevant to the target audience.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Marketing by accident - know a gift horse when you see it

Marketing In Real Life

Sometimes the most effective marketing happens by accident, and when it does, you just need to recognize that it's happening and jump on the opportunity. Know when you're staring a gift horse in the mouth - and enjoy the ride. Marketing

We didn't have to pay, but I'm grateful we did

Marketing In Real Life

We'd agreed to sell our company with the expectation that the parent company would go public within the year. Then the dot com bubble burst. Here's what happened when the parent company refused to pay our staff. Business Life

How to use Twitter for trade show marketing success

Marketing In Real Life

These are some of the top recommendations to help boost the impact of your Twitter efforts and increase the value of your trade show investment. Trade Show

One more B2B magazine gives up on print advertising

Marketing In Real Life

Publisher Crain Communications recently announced its Waste and Recycling News would no longer produce print magazines, only digital, citing a decline in advertising pages due to industry consolidation, among other factors.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

One Link Sabotaged Your Email Ad

Marketing In Real Life

I clicked the email ad to learn more and was brought to the company’s home page, which was a confounding maze of dozens of different products.

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Airlines and oil prices – is media anti-biz or really that dumb?

Marketing In Real Life

Newscasters on CNBC, Fox, CNN, Bloomberg and other stations have asked their guests in recent weeks why airlines won’t cut their prices since the price of oil and, therefore, jet fuel, has dropped. Framing the discussion in this way implies the price of a ticket is determined based on the input costs. Of course, it is not, and to even imply that reveals a stunning lack of business acumen from journalists who claim to be experts in the field. The price of a ticket is based on: Economics

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7 Super Effective Ways to Automate Content Marketing

Marketing Insider Group

One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?”

4 Best Time Management Tips for Busy Entrepreneurs

Marketing Insider Group

Time management tips are the most sought-after advice for many entrepreneurs. As an entrepreneur, you wear all the hats. There is a constant demand of your time. Therefore, you need to be able to prioritize your schedule and ensure you’re working intelligently.

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9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

10 B2B Lead Generation Strategies for 2019

Marketing Insider Group

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry.

8 Content Marketing Lessons from Google’s Customer Intent Study

Marketing Insider Group

Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. We know that even if the brands we use disappear, another product or service will come along to replace it. What does this mean for content marketing?

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10 B2B Lead Generation Strategies for 2019

Marketing Insider Group

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for.

5 Benefits of AI for Digital Marketers

Marketing Insider Group

We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing. If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only one.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.