Fri.Nov 25, 2011

How To Become A Social Business

Marketing Insider Group

I have been giving this presentation on “ Integrating Social Media Into Your Marketing Mix ” for over a year now. And recently I was honored to deliver an updated version of it at two local universities in Philadelphia, PA. The first was my very own St.

Class 67

The Two-Step for Sales Enablement

Modern Marketing

by Melissa Madian | Tweet this There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team. After all, great content produces little results if sales doesn’t know of its existence. Sales Enablement is kind of like a dance where delivering the right content requires ryhthm, just about posting another piece of collateral to the internal sales portal then wondering why no one was reading or using it.

Trending Sources

7 Reasons You're Not Generating Leads From Social Media


This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox.

SEO vs. Marketing

Tomorrow People

SEO vs. Marketing. Sounds contradictory doesn’t it? Why would you have an SEO marketing approach that conflicts with your marketing strategy? Surely both have the same aim – to help a business win more customers and make more revenue? The two should fit together. After all, an average 22% of total business marketing budgets is spent on SEO marketing , according to the companies surveyed recently ( Source: UK SEM Benchmark Report 2011 ).

SEM 16

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Personal vs. Corporate: Six New-Media Principles, No. 3

B2B Memes

In last Wednesday’s post, I described how new media make the reader an equal partner in journalism, able to talk back to, as well as compete with, the journalist. The same dynamic similarly changes the journalist’s relation to his or her employer. Journalists no longer need a traditional publisher in order to talk with readers. Formerly, most journalists were, to readers, little more than a name on a page.

5 Ways to Repackage Existing Content to Create MORE Content


With the holidays just about here (can you believe it?), content creation is getting more and more difficult. With everything your marketing team needs to get done, it seems like there is no time left in the day to produce valuable content.

Friday Wrap-Up: This Week in B2B Marketing Tips


Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 8 Technologies Marketers Should be Thankful For Couldn’t very well let this one go