markempa
SEPTEMBER 18, 2007
Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that do not. But I've encountered very few companies that really do lead management. What is lead management? Lead management is a multistage process that manages the conversion of sales leads to customers.
Buzz Marketing for Technology
SEPTEMBER 29, 2007
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Anything Goes Marketing
SEPTEMBER 29, 2007
If your company is generating enough leads already, please stop reading right there. Still here? There is an excellent FREE report from RainToday that has just been launched called: The One Piece Of Advice You Can't Generate Leads Without. It's full of great articles from the industry experts (not just a RainToday person writing a bunch of articles) such as Brian Carrol and the MarketingSherpa crew.
The ROI Guy
SEPTEMBER 10, 2007
Several recent research reports indicate that companies are having a hard time tying thier SOA efforts to quantifiable value. We offer the following tools to help assess the value of SOA initiatives to quantify if the returns merit the investment: The ROI from SOA is often elusive, check here to see what value SOA can deliver for you: IBM : [link] TIBCO : [link] Assess your current progression on implementing SOA and SOA best practices: TIBCO (develops a great planning guide customized for your
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
WebMarketCentral
SEPTEMBER 28, 2007
After coming across Web 2.0 - Your Inner Celebrity on Harry Hoover's blog , I had to try this out the Celebrity Collage from MyHeritage.com. Amusing, but how it's possible for anyone to simultaneously resemble Usher, Helen Hunt and Johnny Damon is beyond me. I have been told before that I look a bit like Glenn Frey , but never any of these people. If you've got a few minutes to waste, try it out. ** Contact Tom Pick: tomATwebmarketcentralDOTcom.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
markempa
SEPTEMBER 17, 2007
I'm doing a bunch of live and in-person speaking events this fall. If you can't make any of them, I'll be a guest of Michael Stelzner as part of his monthly teleclass series. Michael is author of Writing White Papers and he invited me to do an interactive 1-hour teleclass focused on providing real-world ideas and tactics for lead generation. The class is named "Practical Strategies for Generating Quality Leads." I hope you can join us.
Buzz Marketing for Technology
SEPTEMBER 25, 2007
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Anything Goes Marketing
SEPTEMBER 25, 2007
I'm going through my old emails and I found one of those rare MarketingSherpa studies that are "open to the public". This is a great one that focuses on B2B lead generation. As you can see from the chart , people who are accessing white papers less frequently would prefer not to have to fill out a form. Really? I don't think you knew that! It's pretty obvious that we all hate filling out a form.
The ROI Guy
SEPTEMBER 5, 2007
This ROI calculator can help determine whether there is ROI for your particular Windows Vista deployment. Using independent research from IDC and WiPro, plus our own metrics, we developed this calculator to see if there is truly value in proposed Windows Vista upgrades. Click here to begin: [link] No registration required. Private / no information stored or saved.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
WebMarketCentral
SEPTEMBER 26, 2007
This week, I had the opportunity to learn more about how Sharat Sharan , president and CEO of webcasting and rich media platform provider ON24 , has built this company into a leader in online lead generation and communication. ON24 provides a hosted platform to help B2B marketers and other business professionals produce webcasts, podcasts and rich media presentations for prospects, customers, employees, analysts and investors.
markempa
SEPTEMBER 12, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders
markempa
SEPTEMBER 4, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders
Buzz Marketing for Technology
SEPTEMBER 24, 2007
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Buzz Marketing for Technology
SEPTEMBER 22, 2007
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Buzz Marketing for Technology
SEPTEMBER 18, 2007
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Buzz Marketing for Technology
SEPTEMBER 17, 2007
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Anything Goes Marketing
SEPTEMBER 16, 2007
Widgets are becoming more and more popular these days as additional tools for marketers. Widgets have been around for a while but they are being used more frequently (especially on social media sites) which is why they are gaining additional attention. There are different types of widgets but I will be focusing on web widgets as I found a great one for all of my American friends.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Buzz Marketing for Technology
SEPTEMBER 15, 2007
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Buzz Marketing for Technology
SEPTEMBER 13, 2007
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Buzz Marketing for Technology
SEPTEMBER 10, 2007
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Buzz Marketing for Technology
SEPTEMBER 7, 2007
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Buzz Marketing for Technology
SEPTEMBER 6, 2007
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Buzz Marketing for Technology
SEPTEMBER 5, 2007
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The ROI Guy
SEPTEMBER 4, 2007
If you are an ISV, or even if you are managing an internal application development group, you know that application testing and development labs are inefficient with regard to the number of test systems and managing these systems. Lab systems are usually configured based on the current active development project. Only when a team is actively developing and testing an application is the equipment needed.
The ROI Guy
SEPTEMBER 4, 2007
Managing desktop PC environments remains costly in most IT environments. First, most PCs are on a schedule to be ripped and replaced every 3 years, requiring a recurring hardware investment and labor to be budgeted to affect the change. Even more so, PCs continue to place a management burden on the IT organization. According to IDC, in a white paper entitled “ The relationship between IT labor costs and best practices for managing the Windows desktop ” , IT labor costs were found in a survey of
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
The ROI Guy
SEPTEMBER 4, 2007
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is
WebMarketCentral
SEPTEMBER 20, 2007
A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. This discussion on Webmaster World reports various experiences: 0.6%-1.2%, 1%-2% and 3%-5%.
WebMarketCentral
SEPTEMBER 18, 2007
There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. The first is that small group of ahead-of-the-curve web marketers and PR professionals who have already figured out how to integrate online efforts between optimized news releases, blogs, social media sites, podcasts and all of the other content distribution and promotional tools now available online (though the ranks of this group will be s
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