September, 2007

Looking for Ideas to Generate More Leads?

Anything Goes Marketing

If your company is generating enough leads already, please stop reading right there. Still here? There is an excellent FREE report from RainToday that has just been launched called: The One Piece Of Advice You Can't Generate Leads Without.

B2B 2

Blogger: Redirecting

Buzz Marketing for Technology

Why IT is from Mars & Marketing is from Venus With all the new Web 2.0 applications popping up all over this has to be a big issue in any organization (tags: web2.0) What Good is Second Life? Drew raises some great points and

Trending Sources

Tableau Software Makes Good Visualization Easy

Customer Experience Matrix

I took a close look recently at Tableau data visualization software. I liked Tableau a lot, even though it wasn’t quite what I expected. I had thought of it as a way to build aesthetically-correct charts, according to the precepts set down by Edward Tufte and like-minded visualization gurus such as Stephen Few. But even though Tableau follows many of these principles, it is less for building charts than interactive data exploration.

B2B Lead management is far from an easy task

B2B Lead Generation Blog

Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that do not. But I've encountered very few companies that really do lead management.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Blogger: Redirecting

Buzz Marketing for Technology

David Meerman Scott is the publisher of the blog webinknow and a three-time author. His latest book is The New Rules of Marketing and PR, published this year by Wiley. David's new book covers a lot of ground for marketers who are new to

Blogger: Redirecting

Buzz Marketing for Technology

Quite frankly, many brands are. So don't be surprised to discover the answer is yes. Forget technology for just a moment. Look at really basic consumer things like pizza shops, ice cream shops or even grocery stores

Blogger: Redirecting

Buzz Marketing for Technology

How to Get Your Company Listed on Wikipedia, Part II: Damage Control Excellent article that you may want to keep as reference material for the future. Like the Yellow Pages we should all eventually have a listing of our companies on

Blogger: Redirecting

Buzz Marketing for Technology

Publishing InformationWeek or any major publication has to be a daunting task. But as more and more companies begin to think of themselves as publishers, you should be watching what the major publishers are doing with new media

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam

Who will be the Next President? Mr. or Mrs. Widget

Anything Goes Marketing

Widgets are becoming more and more popular these days as additional tools for marketers. Widgets have been around for a while but they are being used more frequently (especially on social media sites) which is why they are gaining additional attention. There are different types of widgets but I will be focusing on web widgets as I found a great one for all of my American friends. According to Wikipedia, a web widget is a small piece of code that you add to a web page.

Blogger: Redirecting

Buzz Marketing for Technology

Will The Ad Slowdown Reach The Web? OM brings out the latest data on advertising but my belief is that this is a short term pull back in a long term stampede toward more online advertising. tags: Internet Marketing

Blogger: Redirecting

Buzz Marketing for Technology

Joan Damico runs a blog called the Integrated Marcom blog and a newsletter called the Integrated Marcom Minute. Her work with her clients spans everything from writing copy to helping them experiment with Web 2.0 tools

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Blogger: Redirecting

Buzz Marketing for Technology

Even the president of CBS Interactive thinks syndication of content is big. In a recent Wall Street Journal interview, Interactive president Quincy Smith explained CBS's smarter-than-most strategy for a distributed media economy

Blogger: Redirecting

Buzz Marketing for Technology

Survey says more women blogging than men as blogs hit mainstream Interesting results and demographics, I liked the part about what percent of Americans know of blogging, vistied a blog and what percent have a blog

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and

Blogger: Redirecting

Buzz Marketing for Technology

Building a community online is like building a business. You have to take all the right steps if you want to succeed long term. Community building also shouldn't be thought of as a marketing campaign, which implies a beginning and an

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

B2B Lead Generation Blog: On Alignment between Marketing and Finance

B2B Lead Generation Blog

Many marketers are quickly approaching their favorite time of year. Okay, not really. I'm of course talking about budget time. When I see the challenge that marketers face when it comes to getting their budgets approved, I wonder why it

B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

B2B Lead Generation Blog

you're invited to join me at marketingsherpa's demand generation summit at your choice of boston (oct 15-16) or san francisco (oct 29-30.) i'll be speaking on “blogging, podcasting, speaking gigs, & book authorship: how to generate

Practical Strategies for Generating Quality Leads Teleclass

B2B Lead Generation Blog

I'm doing a bunch of live and in-person speaking events this fall. If you can't make any of them, I'll be a guest of Michael Stelzner as part of his monthly teleclass series. Michael is author of Writing White Papers and he invited me to do an interactive 1-hour teleclass focused on providing real-world ideas and tactics for lead generation. The class is named "Practical Strategies for Generating Quality Leads." " I hope you can join us. Get class details here

WMC Interviews: Sharat Sharan

WebMarketCentral

This week, I had the opportunity to learn more about how Sharat Sharan , president and CEO of webcasting and rich media platform provider ON24 , has built this company into a leader in online lead generation and communication.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

New on WMC: Guide to Web-Based B2B Lead Generation Programs

WebMarketCentral

The web marketing plan development section on WebMarketCentral continues to expand with the recent addition of a Guide to Web-Based B2B Lead Generation Programs.

Google AdWords Average CTR and Best Practices

WebMarketCentral

A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. As noted, DoubleClick provides fairly reliable data across those media.

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small.

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics.

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30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Podcast Promotion vs. Blog Promotion

WebMarketCentral

While there are several similarities between blog and podcast promotion, as an audio medium, podcasts offer several addition avenues for distribution. So, podcasts are somewhat of a different animal when it comes to promotion.

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PR Through Bloggers

WebMarketCentral

To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence.

PR and Blogging Outreach: Practical Tips

WebMarketCentral

Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers.

The ROI of SOA?

The ROI Guy

Several recent research reports indicate that companies are having a hard time tying thier SOA efforts to quantifiable value.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.