Trending Articles

“Make Me a Viral Video!”—Tackling Video Content the Better Way

Content Standard

Video content and other forms of multimedia are often proclaimed the “way forward” for content marketing—more engaging, more shareable, and more effective than large blocks of text.

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The power of a ‘real-time’ content marketing strategy

Tomorrow People

B2B brands need to own the moment and harness real-time content marketing to be different. The future is here and it’s is real-time. Find out how to harness its power. Real-time is the next frontier in the advancing journey of a content marketing strategy. It’s a logical step when you consider our fast-moving, mobile-first world, and the instantaneous nature of news, entertainment and communication. And it’s not just B2C brands who are embracing real-time content marketing either.

Trending Sources

The Ultimate Guide to Digital Marketing Tools that Won’t Cost a Cent

Marketing Insider Group

From professionally produced marketing videos to influencer campaigns and automation software, staying within your digital marketing budget while still driving growth is easier said than done. While some pieces of your marketing strategy aren’t exactly cost flexible, there are plenty of helpful free resources that digital marketers and small business owners can use to craft, launch, and […].

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Why your content marketing strategy is failing — and how you can up the ante with a dose of differentiation

Tomorrow People

If differentiation and bravery in a content marketing strategy is crucial why are 42% of marketers not brave enough to really stand out and what’s holding them back? “To To make headway in a flatlining economy, businesses need to reconsider how they are perceived in their markets.”. In our hyper-competitive world, standing out from the crowd has never been more important.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

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An Accessible Internet: How Web Users with Sensory Impairments Experience Digital Content

Content Standard

Before you continue to read this article, let’s try a brief exercise. Choose one sense that you use to interact with the Internet—take your hand off your phone or mouse, maybe close your eyes—and try to devise a way to finish this article.

Spotlight: Meet Some Of The Kick-Ass Women Speakers Of Advocamp

Influitive b2b

As we get closer to Advocamp 2017 (this Dec. 6-8 in San Francisco), the excitement is building around our amazing lineup of presenters. Advocamp is the biggest customer experience, engagement & advocacy event of the year, uniting hundreds of marketing, sales, and CS leaders from across the world. We’re thrilled to highlight some of the.

Salesforce Simplifying B2B Facebook Marketing?

Navigate the Channel

Perhaps unjustly, Facebook has never been known as a hub for B2B lead generation. This is not for lack of potential – plenty of companies use Facebook for surfacing contact info.

Helping CMOs Look At The Digital Space From A Human Perspective

Modern Marketing

If continually bombarded with data and technology, it can at first feel overwhelming. Despite initially creating confusion soon after its introduction, we then realize the benefits of a new technology. From there, it leads to a new norm, helping us understand our own intentions and behaviors.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

How One-to-One Marketing Is Changing the Content Marketing Game

Content Standard

We’re on the cusp of a one-to-one marketing revolution, experts say. If that’s the case, why can’t one of my favorite retailers figure out that I am, in fact, female? Sadly, of all the emails that litter my inbox every day, only a fraction are highly relevant to me.

The Key to Successful ABM: Marketing and Sales Alignment

Modern B2B Marketing

Account-based marketing (ABM) is a game-changer, but it’s not uncommon for sales to push back against implementing it as a new strategy. It’s understandable. On the surface, it appears that ABM is asking sales to work with fewer leads, and that kind of change can be a scary proposition.

Why Marketers Need to Think Like Data Scientists (And How to Do It)

Content Marketing Institute

Your company may not employ data scientists today. And you might be fine with that. Consider, though, that if you’re not working with a data scientist or at least thinking like one, you’re missing something: the ability to say “I know” instead of merely “I think.”.

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7 Soft Skills You Need to Achieve Career Growth

Hubspot

Is there someone (or hopefully, several someones) at your company who it seems like everyone wants to work with? Maybe they always get pulled into brainstorms, or maybe your team's leaders consult with them. Or maybe it just seems like everyone on your team just really, really likes them.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

How to Create a Mutually Beneficial Influencer Marketing Relationship

Modern Marketing

One of the most important elements of growing a business is marketing. When it comes to getting the word out about your brand, products, or services, there are numerous avenues you can use, from online and offline advertising, to search engine marketing, e-newsletters, social media , and more.

What Blockchain Could Mean for the Future of Marketing

Content Standard

For the average consumer, the future of marketing and technology can seem a little bleak. Over just the past year, we’ve seen headlines about advertising abuses on our favorite platforms and watched a massive financial institution bleed out private information.

The Most Wonderful Time of the Year to Engage Customers: Tips for Holiday Marketing

Modern B2B Marketing

Marketers, are you ready? It’s that time of year again. With the National Retail Federation expecting holiday sales to increase between 3.6

11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level.

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2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

5 Steps to a Successful Website Audit

Brightedge

Your boss brings in cupcakes on Friday afternoon to celebrate a good quarter of hitting revenue goals… That’s a good surprise. Your boss phoning you at midnight to find why site traffic has suddenly dropped 20%… That’s a bad surprise.

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How to Create a Professional Promo Video on a Shoestring Budget

Hubspot

There are millions upon millions of blog posts published every single day. That’s been true for a few years now.

Welcome to the Age of Intelligence (and What it Means for Video)

Vidyard

Dreamforce 2017: Through the Video Lens. Last week, the spectacle that is Dreamforce engulfed the city of San Francisco bringing together tens of thousands of business professionals, app developers and members of the tech community.

6 Tips For Email Marketing Success This Holiday Season

Modern B2B Marketing

Black Friday and the holidays are fast approaching. Big box retailers have filled their storefronts with holiday décor, and Santa will soon to have hour-long lines at the mall. You’ve got a choice with your brand: to embrace holiday marketing or to let it pass you by.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

17 Questions to Break Free From Competitive Content Issues

Content Marketing Institute

In 1998, I became the investment club guide for About.com. My responsibilities included the creation of at least one original article per week on the topic of investing or investment clubs, as well as development of the e-newsletter for the subscribers of that channel. I absolutely loved it.

Influencer Marketing: From Experimentation to Transformation | Traackr

Traackr

Find out why influencer marketing should be part of your change management plan and discover the top 10 key priorities for global brands

Plan 19

B2B sales – alignment to the rescue!

Exo B2B

Due to the complexity of the products, the size of the investment and the risks involved, salespeople used to have the upper hand in the B2B transaction. However, the rules of the game have changed considerably and will continue to do so.

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Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

Sometimes a little knowledge is a dangerous thing. The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

5 Ways Marketing Automation Makes Engagement Easy

Modern B2B Marketing

As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on.

What is the GDPR? And What Does it Mean for the Marketing Industry?

Hubspot

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR.

Four Questions Bound to Make or Break Your 2018 Marketing Plan

Get Smart Content

‘Tis the season for marketing self reflection. The annual budgeting season is a right of passage for marketing leaders, a time to assess what worked this year and what did not. One of my old managers used to say, “a budget is the most tangible representation of a strategy.” Will your budget and goals stay the same from 2017 to 2018? Didn’t think so. It’s time to take a deeper dive on your marketing strategy.

Try Technographics in Salesforce Free with HG Data for Salesforce Lite

HG Data

In talking to our customers, we’ve come to realize that many of them understand the benefits of using technographics to target the right accounts.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.