Wed.Aug 24, 2011

Green Marketing for Building and Design Firms: 5 Steps to Setting.


The CMO Corner – Data Quality 2.0


Guest post by David Raab Marketing data quality used to be simple: the more comprehensive and accurate a data set, the higher its quality rating. That made sense when most marketing programs were targeted at known individuals. Knowing exactly who you were reaching (accuracy) and reaching as many qualified people as

Trending Sources

Facebook Kills Places, Foursquare and Gowalla Rejoice


Rest in peace, Facebook Places. At least that's what all 6% of the people who actually used it might be saying.

Customer Intelligence aligns with Marketing Power in Dynamics CRM

Sales Intelligence View

CoreMotives and InsideView form Strategic Partnership. InsideView and CoreMotives increase adoption and value for Dynamics CRM users by combining sales intelligence and web intelligence.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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If It’s Truly Easy-To-Use, Let Sales Do the Demo

Modern B2B Marketing

by Fergus Gloster Recruiting good salespeople is difficult in any business, but most especially in the software world. Many Cloud/SaaS companies have solutions they claim are easy-to-use, easy-to-deploy and easy-to-adopt.

3 Steps to Prepare for Emerging Mobile Platforms


This guest post was written by Matt Silk, SVP of Waterfall Mobile. Waterfall’s mobile and social CRM platform, Msgme, empowers enterprises to build and monetize a mobile subscriber database.

Alinean Named to Inc 5000 Fastest-Growing U.S. Private Companies for Second Consecutive Year

The ROI Guy

Demand Remains Strong for Alinean’s Interactive Content Marketing and Value-Based Sales Enablement Services and Tools Alinean, the premier provider of interactive content marketing and value-based sales enablement services and tools, today announced its two-time honoree ranking among the 5 th annual Inc. 500|5000’s list of fastest-growing U.S. private companies. Alinean was ranked 299 among the top Advertising & Marketing providers and 3,354 on the Inc.

How to Leverage Customers' Social Behavior for Inbound Marketing


A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. One of these personas was a "social media user," and the other was not. It was one bullet point. A yes or no question.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How to Make an (R)VIP Appearance at Dreamforce


Earlier this year invested in HubSpot. Five months later at Dreamforce , the biggest cloud computing event in the world, HubSpot will demonstrate why made that investment. 10 Info-Packed Sessions.