Wed.Aug 24, 2011

Prediction: A Paradigm Shift in Social Media Sharing

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Google + Circles has finally provided sharing in the way that most people want. Even Google may not realize the avalanche of changes it has started, though.

Green Marketing for Building and Design Firms: 5 Steps to Setting.


Trending Sources

Five reasons why measuring influence is elusive

grow - Practical Marketing Solutions

Rebecca Denison is an outstanding, bright young professional and one of my favorite Twitter friends. She also happens to take exception with some of my musings on Klout and influence. You know … I STILL think she’s bright!

The CMO Corner – Data Quality 2.0


Guest post by David Raab Marketing data quality used to be simple: the more comprehensive and accurate a data set, the higher its quality rating. That made sense when most marketing programs were targeted at known individuals. Knowing exactly who you were reaching (accuracy) and reaching as many qualified people as

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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Help Our Client Choose a Home Page (Poll)

The Point

Your opinion is needed! One of our B2C clients, Elegant Clutter , is a boutique furniture and home accessories store in Danville, California. Spear is designing a new Website for the company and the client is having a hard time choosing between two home page designs.

5 Reasons Your Blog Needs More Than One Contributor


Business blogging is a key part of any inbound marketing strategy. Every blog post you write is a unique entryway for someone new to come to your website, learn about your company, and perhaps even buy from or do business with you.

Alinean Named to Inc 5000 Fastest-Growing U.S. Private Companies for Second Consecutive Year

The ROI Guy

Demand Remains Strong for Alinean’s Interactive Content Marketing and Value-Based Sales Enablement Services and Tools Alinean, the premier provider of interactive content marketing and value-based sales enablement services and tools, today announced its two-time honoree ranking among the 5 th annual Inc. 500|5000’s list of fastest-growing U.S. private companies. Alinean was ranked 299 among the top Advertising & Marketing providers and 3,354 on the Inc.

3 Steps to Prepare for Emerging Mobile Platforms


This guest post was written by Matt Silk, SVP of Waterfall Mobile. Waterfall’s mobile and social CRM platform, Msgme, empowers enterprises to build and monetize a mobile subscriber database.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

If It’s Truly Easy-To-Use, Let Sales Do the Demo

Modern B2B Marketing

by Fergus Gloster Recruiting good salespeople is difficult in any business, but most especially in the software world. Many Cloud/SaaS companies have solutions they claim are easy-to-use, easy-to-deploy and easy-to-adopt.

How to Leverage Customers' Social Behavior for Inbound Marketing


A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. One of these personas was a "social media user," and the other was not. It was one bullet point. A yes or no question.

How to Make an (R)VIP Appearance at Dreamforce


Earlier this year invested in HubSpot. Five months later at Dreamforce , the biggest cloud computing event in the world, HubSpot will demonstrate why made that investment. 10 Info-Packed Sessions.