Wed.Aug 24, 2011

Marketing Edge

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Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics.

Prediction: A Paradigm Shift in Social Media Sharing

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Google + Circles has finally provided sharing in the way that most people want. Even Google may not realize the avalanche of changes it has started, though.

Five reasons why measuring influence is elusive

grow - Practical Marketing Solutions

Rebecca Denison is an outstanding, bright young professional and one of my favorite Twitter friends. She also happens to take exception with some of my musings on Klout and influence. You know … I STILL think she’s bright!

Savvy Speaks: Inspiring Your Writing

Savvy B2B Marketing

When you're trying to be creative for the same (or similar) industries day in and day out, it's easy to fall into a rut. How do the Savvy Sisters keep it fresh? This week we share some of our more unusual (read: non-B2B) sources for creative inspiration. Stephanie. How do you weave a tale?

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

The Importance of Thinking Outside-In

Fearless Competitor

B2B Lead Generation | Think Outside-In rather than Inside-Out. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show. Great show! It’s a must-watch!

Benchmark AdWords Campaigns Against PPC Best Practices with WordStream’s New Free Tool


WordStream’s new AdWords Performance Grader helps marketers evaluate how their AdWords campaigns are performing and identify where to make improvements. Marketers are also provided with benchmark data as to how their campaigns perform in comparison to companies with similar budgets. “At

10 Steps to More Inbound Links to Your B2B Blog

Social Media B2B

If you’re a B2B blogger, you know that links are the currency of SEO. Building credible, authoritative and relevant links back to your blog is an excellent way in which to tell the search engines that your blog is valuable to their many customers (i.e. searchers) and needs to be ranked accordingly. But you also know that link building is not an exact science.

Green Marketing for Building and Design Firms: 5 Steps to Setting.


B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The CMO Corner – Data Quality 2.0


Guest post by David Raab Marketing data quality used to be simple: the more comprehensive and accurate a data set, the higher its quality rating. That made sense when most marketing programs were targeted at known individuals. Knowing exactly who you were reaching (accuracy) and reaching as many qualified people as

Yes, social media can boost your traffic & leads


Owing to the lingering perception out there that social media’s rise was primarily spawned by some sort of echoing geeky buzz, we’re always on the lookout for real research on the topic …our most recent being this post, just a few weeks ago. This time around, we’re focusing on social media in lead generation; and we’ve leaned on Phil Mershon’s timely post over on Social Media Examiner, which among other things presents selected results from HubSpot’s 2011 State of Inbound Marketing report.

Facebook Kills Places, Foursquare and Gowalla Rejoice


Rest in peace, Facebook Places. At least that's what all 6% of the people who actually used it might be saying.

Help! Lead Gen System Gone Amok Alienates Potential Customer

Jill Konrath's Fresh Sales Strategies Blog

This morning I got an email from a CRM provider about a free ebook on the social sales revolution. It  It piqued my curiosity. Before  Before you know it, I was registering to download it.

CRM 11

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

7 Tactics to Delete From Your Email Marketing NOW


Take a quick look at your favorite blogs. Now take a gander at Twitter, Facebook, and LinkedIn. All of these sources are overflowing with more and more advice on what to do to make your inbound marketing better. The problem is, as marketers, we can only do so much.

Customer Intelligence aligns with Marketing Power in Dynamics CRM

Sales Intelligence View

CoreMotives and InsideView form Strategic Partnership. InsideView and CoreMotives increase adoption and value for Dynamics CRM users by combining sales intelligence and web intelligence.

Help Our Client Choose a Home Page (Poll)

The Point

Your opinion is needed! One of our B2C clients, Elegant Clutter , is a boutique furniture and home accessories store in Danville, California. Spear is designing a new Website for the company and the client is having a hard time choosing between two home page designs.

INFOGRAPHIC: Near Field Communication (NFC)

Client Bridge

Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch. Smartphones with embedded NFC chips can send encrypted data a short distance to a reader device like a cash register. From Frictionless, here's an infographic that shows the business potential for NFC technology. View Original Article

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

5 Reasons Your Blog Needs More Than One Contributor


Business blogging is a key part of any inbound marketing strategy. Every blog post you write is a unique entryway for someone new to come to your website, learn about your company, and perhaps even buy from or do business with you.

3 Steps to Prepare for Emerging Mobile Platforms


This guest post was written by Matt Silk, SVP of Waterfall Mobile. Waterfall’s mobile and social CRM platform, Msgme, empowers enterprises to build and monetize a mobile subscriber database.

If It’s Truly Easy-To-Use, Let Sales Do the Demo

Modern B2B Marketing

by Fergus Gloster Recruiting good salespeople is difficult in any business, but most especially in the software world. Many Cloud/SaaS companies have solutions they claim are easy-to-use, easy-to-deploy and easy-to-adopt.

How to Leverage Customers' Social Behavior for Inbound Marketing


A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. One of these personas was a "social media user," and the other was not. It was one bullet point. A yes or no question.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Alinean Named to Inc 5000 Fastest-Growing U.S. Private Companies for Second Consecutive Year

The ROI Guy

Demand Remains Strong for Alinean’s Interactive Content Marketing and Value-Based Sales Enablement Services and Tools Alinean, the premier provider of interactive content marketing and value-based sales enablement services and tools, today announced its two-time honoree ranking among the 5 th annual Inc. 500|5000’s list of fastest-growing U.S. private companies. Alinean was ranked 299 among the top Advertising & Marketing providers and 3,354 on the Inc.

How to Make an (R)VIP Appearance at Dreamforce


Earlier this year invested in HubSpot. Five months later at Dreamforce , the biggest cloud computing event in the world, HubSpot will demonstrate why made that investment. 10 Info-Packed Sessions.