5 Popup Mistakes and How to Avoid Them


Who here thinks popups are annoying? . Honestly, I do. But at the same time, I can’t help but admire if a popup is really well done and intrigues me to click on it. . Popups are a great way to convert your website visitors into leads. If a popup is good it can take your conversion to another level.

Triggered Emails: What Are They? 6 Examples To Learn From


Automation is quickly becoming the future of email marketing. With automation, marketers can send timely emails to subscribers on a predefined schedule. One way you can automate your marketing is with triggered emails.


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10 Best Shopify Apps to Increase Sales and Conversion in 2021


Running a Shopify store is not a piece of cake. The process of lead generation and sales can be overwhelming. Every Shopify store owner is looking for ways to bring in customers and grow profits. They require help from Shopify apps to assist them with their stores.

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8 Email Marketing Mistakes that Decrease Conversion Rates


I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” Surprised and shocked, I went to research further and saw some more people agreeing with it. . Is Email Marketing really dead? I hardly think so. .

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

A Complete Guide to Mailmunch Journey Builder 


Automating your marketing brings you closer to your customers and helps you provide better, quicker, and anticipated responses. Journey Builder offers you everything you need to achieve those goals in a simple and straightforward way. What is Journey Builder? .

Easy Steps to Kickstart and Grow Shopify Dropshipping Business


Introduction. In this day and age, merchants are searching for ways to create passive incomes or generate more income streams. Over the past few years, dropshipping has emerged as a favorable option with a high correlation to the bloom of online shopping.

How to Increase Shopify Product Pages Sales with Mailmunch


A pressing concern for Shopify owners is low conversion rates on their Shopify product pages.

How To Grow Revenue With White Label Email Marketing Software  


In a cut-throat market, businesses need to stay on top of their game, and keep exploring opportunities to give them the competitive edge. With the right services, you can become an industry leader and increase your revenue. The software industry is booming right now.

5 Tips for Optimizing Your Landing Page for Mobile Traffic


Mobile devices are the future. Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Master Opt-in Forms With These 8 Examples


It helps you get more leads. It helps you get more subscribers. It helps you build your audience. And it eventually increases your revenue. Those are all the things a simple opt-in form can help you with. But they still get a bad rap for being intrusive and reducing your user’s experience.

Connecting the Dots Between Email Marketing and Social Media Marketing


I was reading an article that claimed email marketing is dead. Surprised, I read it, and the gist of the article is that social media marketing has taken over email marketing. To which I thought, can’t they both co-exist and integrate to perform better? .

Landing page vs Homepage: Differences explained


It’s a common question: What’s the difference between a homepage and a landing page? And it’s obvious to see why. Can there really be a big difference between the two? It all comes down to purpose. What are they designed to do? .

A Complete Guide to Mailmunch Automations


Automating your marketing brings you closer to your customers and helps you provide better, quicker, and anticipated responses. Automations offers you everything you need to achieve those goals in a simple and straightforward way. What is Automations? .

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

9 Ways to Optimize Your eCommerce Store’s Conversion Rate


There’s a lot that goes into setting up an eCommerce store. First, there’s deciding what to sell; then there’s sourcing your products, setting up your store, and finally starting to drive traffic to your store so you can start making money.

7 Reasons Why Buying An Email List Is A Bad Idea


Email marketing is one of the most effective ways to grow your business, generate sales, and increase revenue. It’s one of the best strategies to reach your audience and nurture leads until they are ready to make a purchase. .

7 Unconventional Strategies For Hyperlocal Marketing


In a world saturated with mobile marketing and product options, standing out to the local consumer remains the biggest challenge for small businesses. In this regard, hyperlocal marketing is a great way to focus on a particular neighborhood or city and send marketing messages to local buyers.

7 Email Marketing KPI’s You Need to Track in 2021


Without metrics to track, it’s nearly impossible to know if your email campaigns are performing successfully. Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns. .

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How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

How to Automate eCommerce Customer Retention to Boost Lifetime Value


Customer retention is one of the most neglected parts of modern eCommerce marketing. . And it’s more than likely an area where your business is leaking valuable customers. .

How to Start Your Own Blog That Generates Income


Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. In turn, you get customer loyalty, brand credibility, and a strong reputation. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools.

Email Autoresponders – What are They and How to Use Them


Being a digital marketer today, you have to take care of many things at the same time. With a lot on your hand and mind, you can miss one or two, but one thing you can’t afford is losing a prospect.

Optimizing Your Site for Voice Search: A Detailed Guide


Voice search is an important aspect and an actively developing function on large global platforms and sites with worldwide recognition. The modern generation is increasingly using voice commands, especially coupled with the increased use of mobile devices.

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Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

How to Setup Your Shopify Store for Success


As a Shopify marketer or store owner, there are certain practices and habits you can invest in that can set your store up for long-term success. Let’s go through 4 tactics you can use to ensure Shopify store success. Test for mobile-friendliness. Most shoppers are now mobile-first.

8 Reasons Why You Should Stop Using No-Reply Emails


Email marketing has been around for a long time. You’d think, then, that companies would have nailed the technique by this point. It turns out the opposite is true, and many of us have a long way to go and many mistakes to undo before we reach email nirvana.

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Create a Brilliant Newsletter Marketing Strategy with This Effective Guide


Getting the attention of your audience is getting harder and harder by the day. Marketers are coming up with new strategies daily, guaranteeing success with each of them. However, one approach that might work for one person may not work for the other.

eCommerce Advertising – Best Practices and Examples


A massive 1.8 billion people bought goods online in 2018. And since then, that number has only gone and grown, with online sales expected to reach up to a staggering $4.8 trillion by the end of 2021.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Designing Emails With Localization in Mind: Here’s How to Do It


Whether your business is an eCommerce store selling pet toys, or an online gaming website with games like Deuces Wild , it’s vital to make your email content relevant for everybody.

How to Integrate Your Email Marketing Strategy With Your Content Strategy


When you consider that 80% of marketers have seen an increase in email engagement in the past year, it’s pretty clear that email marketing is a powerful tool that you can use to reach your audience.

How to Use Email Retargeting to Increase Sales


Let’s imagine that you look at a pair of jeans online, then move on without making a purchase. For the rest of the day, you see advertisements for those jeans on social media, the websites you browse, and you even receive an email in your email inbox. You’ve just experienced retargeting in action.

15 Strategies for Successful Holiday Marketing Campaigns


A well-thought-out holiday marketing strategy can help increase revenue while still retaining customers by improving relationships. It is important to prepare ahead of time for Christmas or any holiday campaign to take advantage of the opportunity and ensure that effective strategies are applied.

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.

Email Strategies to Reduce Your Customer Churn Rate


Whatever you call it — attrition, defection, turnover — customer churn is not precisely a happy metric for any growing business to evaluate. However, it is not something to be ignored as it helps you understand the pulse of your customer base.

How to A/B Test Your CTAs to Find The Right Formula (Case Studies Included)


Is it essential to test your CTAs? The most common areas tested by companies are websites (74%), emails (59%), and landing pages (57%) [ MarketingCharts ]. Personalized CTAs convert more visitors than untargeted CTAs by 42% [ DSim ].

Top 11 Recommended Email Marketing Software For 2021


Email Marketing has been one of the most valuable tools when it comes to online marketing since it began. It has been time-tested and has evolved and offered flexibility for various industries to lean on to meet their marketing objectives.

Introducing Shopify Pages by Mailmunch – Your One-stop Conversion Solution 


Shopify is one of the top eCommerce platforms and powers over one million businesses in more than 175 countries. To support all their merchants, Shopify provides extensive resources and 24/7 support to help expand their business.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.