The Best eCommerce Platforms To Consider In 2021 For Quick Growth


The current pandemic has resulted in a massive increase in online shopping worldwide. In the foreseeable future, the eCommerce industry shows no signs of slowing down. According to Statista, by 2022, the global eCommerce market is expected to reach $6.54 trillion in sales. That’s up from $3.53

Designing Emails With Localization in Mind: Here’s How to Do It


Whether your business is an eCommerce store selling pet toys, or an online gaming website with games like Deuces Wild , it’s vital to make your email content relevant for everybody.


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Top Conversion Tactics for 2021


All businesses spend effort on improving their conversion rates, but many still don’t have any form of strategy to capitalize on their activities.

How To Build Customer Loyalty with eCommerce Email Marketing?


Think back to the last time you wanted to buy a smartphone. If you’re an Apple user, there’s a high chance that you’ll consider them again. Whether it is the interface, usage, or customer support, you’ve had a good experience with an iPhone.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

 7 Best Free Email Marketing Services Compared


Are you looking for an average 4,300% ROI on your next marketing campaign? Are you tired of endless social media campaigns with limited click-throughs and conversions to actual sales? Let’s talk about why you should consider free email marketing services for your brand.

Nine Key Elements for Shopify Store Growth in 2021 (and beyond)


Did you know that in 2020, eCommerce sales in the United States alone jumped by an unprecedented 44% , beating all forecasts? Or that globally, the eCommerce penetration rate had jumped to more than 21% last year?

9 Ways to Optimize Your eCommerce Store’s Conversion Rate


There’s a lot that goes into setting up an eCommerce store. First, there’s deciding what to sell; then there’s sourcing your products, setting up your store, and finally starting to drive traffic to your store so you can start making money.

9 SEO Tips For Boosting Traffic in 2021


Every business wants to be on the first page of search engine results. It is a coveted place to be, which is why you will find companies pumping hundreds of thousands of dollars for the first-page real estate on the internet. .

Email Autoresponders – What are They and How to Use Them


Being a digital marketer today, you have to take care of many things at the same time. With a lot on your hand and mind, you can miss one or two, but one thing you can’t afford is losing a prospect.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Personalize your Email Marketing with Behavioral Targeting


It’s human nature to just be understood. We are always looking for someone who knows what we need and what we don’t. We only stop and think about those who “get us”. Advertising today is also moving in the same direction where brands are trying to “get” their customers.

7 Email Marketing KPI’s You Need to Track in 2021


Without metrics to track, it’s nearly impossible to know if your email campaigns are performing successfully. Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns. .

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Landing page vs Homepage: Differences explained


It’s a common question: What’s the difference between a homepage and a landing page? And it’s obvious to see why. Can there really be a big difference between the two? It all comes down to purpose. What are they designed to do? .

Why Welcome Emails are a Must for your Business


Building an effective email marketing strategy is every marketer’s first task. Once a marketer starts implementing his approach, he wishes for prospects to come up to him and say, “I need your service/product.” Wouldn’t this be the ideal outcome?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Common Pitfalls When Creating Product Pages


If you own an e-commerce store, your primary way of selling items is via product pages. You can do many things to improve your customer experience (CX) and get a higher conversion rate. .

Mass Marketing vs. Target Marketing: An ROI Examination


Marketers are tasked with important decisions when it comes to what strategies, techniques, tools, and platforms to use to achieve their marketing goals. So much of business growth is dependent on high-quality, thorough marketing, and the way marketers can scale their success.

Optimizing Your Site for Voice Search: A Detailed Guide


Voice search is an important aspect and an actively developing function on large global platforms and sites with worldwide recognition. The modern generation is increasingly using voice commands, especially coupled with the increased use of mobile devices.

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7 Best Practices to Create a Perfect FAQ Page


Shopping online now ranks among the most popular digital activities and many of us have done it at least once. Yet no one could probably argue that there’s a lot more to consider when you can’t physically examine the items that you’re about to purchase. Questions arise. What do you do?

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Enhance Conversions with Thank You Pages


Why leave all your money on the table with something as simple as a thank you page? You might think of a thank you page as the last step, but they can be a great way of nurturing leads and improving conversions. You can increase your leads’ quality by adding a thank you page on your website.

How to Send Out Welcome Emails


Starting with welcome emails is just like online dating. Your prospects are just like the matches you find online. They have swiped right by seeing your online presence and have no idea what’s in store. You are supposed to make an impression to make them continue with their choice.

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Create a Brilliant Newsletter Marketing Strategy with This Effective Guide


Getting the attention of your audience is getting harder and harder by the day. Marketers are coming up with new strategies daily, guaranteeing success with each of them. However, one approach that might work for one person may not work for the other.

How to Grow Your Nonprofit by Harnessing These 4 Marketing Strategies 


Focusing on nonprofit growth is an excellent way to ensure your organization is well-equipped to help people now and in the future. However, it’s often difficult to know where to start. Which methods are most effective and likely to provide the results you want?

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

[Infographic] 8 Benefits of Email Marketing for Small Businesses 


With the pandemic disrupting our lives, it became evident that online shopping is the new normal. Businesses worldwide started investing in their online presence – from posting on social media to increasing their email marketing efforts.

Top 10 Ways to Grow a Website Blog in 2021


Have a website blog that you are proud and passionate about? Well, so do 600 million others. . That is the number of active blogs as of 2021, only set to increase in the upcoming years. Blogging is a great way to build an engaged audience, regardless of your business goals.

How to Nurture and Convert Leads with Email Automation


Email is hands down the best way to nurture leads and convert them into sales. Here’s the thing. A staggering 96% of people who visit your website aren’t ready to buy yet. So getting the initial visit is only the beginning.

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9 Trends That Will Shape the Realms of Email Marketing in 2021


COVID-19 has separated the years into a pre-COVID and post-COVID era. What customers liked a couple of years ago does not appeal to them anymore. With changes in their behavior and preferences, you will have to make several modifications in the way you market your products or services.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

5 Most Common Reasons Your Readers Aren’t Turning Into Buyers


The popularity of content marketing is hard to overestimate. Now it affects all kinds of sites, portals, web services, and applications. Receiving email newsletters, push notifications, material from blogs, long reads in publishers, and online events are all components of content marketing.

Email Design Trends to Watch in 2021


With email remaining one of the key marketing channels for success, getting the design right will have a big impact on clicks, conversions, and return on investment. 2021 looks set for email marketing to make some big and bold design changes as more technology creeps into the design. .

Easy Ways to Create Memorable Visuals for Email and Social Media


Creating captivating email and social media visuals can do wonders for your audience engagement, website traffic, and conversions. . The catch is, it can take a lot of time, energy, and resources to build visual content. .

Using CAD and BIM Files in Manufacturing Content Marketing

Industrial Marketing Today

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Use Content Marketing for Customer Retention

Marketing Insider Group

You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones.