Expert insights. Personalized for you.
Let’s imagine that you look at a pair of jeans online, then move on without making a purchase. For the rest of the day, you see advertisements for those jeans on social media, the websites you browse, and you even receive an email in your email inbox. You’ve just experienced retargeting in action. MORE
A well-thought-out holiday marketing strategy can help increase revenue while still retaining customers by improving relationships. It is important to prepare ahead of time for Christmas or any holiday campaign to take advantage of the opportunity and ensure that effective strategies are applied. MORE
Without metrics to track, it’s nearly impossible to know if your email campaigns are performing successfully. Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns. . MORE
Shopify is one of the top eCommerce platforms and powers over one million businesses in more than 175 countries. To support all their merchants, Shopify provides extensive resources and 24/7 support to help expand their business. MORE
When you consider that 80% of marketers have seen an increase in email engagement in the past year, it’s pretty clear that email marketing is a powerful tool that you can use to reach your audience. MORE
Even in today’s time, where marketing channels are born and discarded without so much as a second thought, emails have held onto the position of the primary professional communication channel for decades. More importantly, it is still one of the highest ROI-generating channels of communication. MORE
I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” Surprised and shocked, I went to research further and saw some more people agreeing with it. . Is Email Marketing really dead? I hardly think so. . MORE
Whatever you call it — attrition, defection, turnover — customer churn is not precisely a happy metric for any growing business to evaluate. However, it is not something to be ignored as it helps you understand the pulse of your customer base. MORE
Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. In turn, you get customer loyalty, brand credibility, and a strong reputation. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. MORE
Automating your marketing brings you closer to your customers and helps you provide better, quicker, and anticipated responses. Journey Builder offers you everything you need to achieve those goals in a simple and straightforward way. What is Journey Builder? . MORE
Who here thinks popups are annoying? . Honestly, I do. But at the same time, I can’t help but admire if a popup is really well done and intrigues me to click on it. . Popups are a great way to convert your website visitors into leads. If a popup is good it can take your conversion to another level. MORE
Being a digital marketer today, you have to take care of many things at the same time. With a lot on your hand and mind, you can miss one or two, but one thing you can’t afford is losing a prospect. MORE
In a world saturated with mobile marketing and product options, standing out to the local consumer remains the biggest challenge for small businesses. In this regard, hyperlocal marketing is a great way to focus on a particular neighborhood or city and send marketing messages to local buyers. MORE
As a Shopify marketer or store owner, there are certain practices and habits you can invest in that can set your store up for long-term success. Let’s go through 4 tactics you can use to ensure Shopify store success. Test for mobile-friendliness. Most shoppers are now mobile-first. MORE
In a cut-throat market, businesses need to stay on top of their game, and keep exploring opportunities to give them the competitive edge. With the right services, you can become an industry leader and increase your revenue. The software industry is booming right now. MORE
Mobile devices are the future. Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device. MORE
Automation is quickly becoming the future of email marketing. With automation, marketers can send timely emails to subscribers on a predefined schedule. One way you can automate your marketing is with triggered emails. MORE
Running a Shopify store is not a piece of cake. The process of lead generation and sales can be overwhelming. Every Shopify store owner is looking for ways to bring in customers and grow profits. They require help from Shopify apps to assist them with their stores. MORE
Email marketing has been around for a long time. You’d think, then, that companies would have nailed the technique by this point. It turns out the opposite is true, and many of us have a long way to go and many mistakes to undo before we reach email nirvana. MORE
Getting the attention of your audience is getting harder and harder by the day. Marketers are coming up with new strategies daily, guaranteeing success with each of them. However, one approach that might work for one person may not work for the other. MORE
Automating your marketing brings you closer to your customers and helps you provide better, quicker, and anticipated responses. Automations offers you everything you need to achieve those goals in a simple and straightforward way. What is Automations? . MORE
Customer retention is one of the most neglected parts of modern eCommerce marketing. . And it’s more than likely an area where your business is leaking valuable customers. . MORE
It’s a common question: What’s the difference between a homepage and a landing page? And it’s obvious to see why. Can there really be a big difference between the two? It all comes down to purpose. What are they designed to do? . MORE
There’s a lot that goes into setting up an eCommerce store. First, there’s deciding what to sell; then there’s sourcing your products, setting up your store, and finally starting to drive traffic to your store so you can start making money. MORE
Email marketing is one of the most effective ways to grow your business, generate sales, and increase revenue. It’s one of the best strategies to reach your audience and nurture leads until they are ready to make a purchase. . MORE
A pressing concern for Shopify owners is low conversion rates on their Shopify product pages. MORE
Voice search is an important aspect and an actively developing function on large global platforms and sites with worldwide recognition. The modern generation is increasingly using voice commands, especially coupled with the increased use of mobile devices. MORE
I was reading an article that claimed email marketing is dead. Surprised, I read it, and the gist of the article is that social media marketing has taken over email marketing. To which I thought, can’t they both co-exist and integrate to perform better? . MORE
It helps you get more leads. It helps you get more subscribers. It helps you build your audience. And it eventually increases your revenue. Those are all the things a simple opt-in form can help you with. But they still get a bad rap for being intrusive and reducing your user’s experience. MORE
A massive 1.8 billion people bought goods online in 2018. And since then, that number has only gone and grown, with online sales expected to reach up to a staggering $4.8 trillion by the end of 2021. MORE
Is it essential to test your CTAs? The most common areas tested by companies are websites (74%), emails (59%), and landing pages (57%) [ MarketingCharts ]. Personalized CTAs convert more visitors than untargeted CTAs by 42% [ DSim ]. MORE
Whether your business is an eCommerce store selling pet toys, or an online gaming website with games like Deuces Wild , it’s vital to make your email content relevant for everybody. MORE
Introduction. In this day and age, merchants are searching for ways to create passive incomes or generate more income streams. Over the past few years, dropshipping has emerged as a favorable option with a high correlation to the bloom of online shopping. MORE
Email Marketing has been one of the most valuable tools when it comes to online marketing since it began. It has been time-tested and has evolved and offered flexibility for various industries to lean on to meet their marketing objectives. MORE
Mailmunch
JULY 13, 2021
Who here thinks popups are annoying? . Honestly, I do. But at the same time, I can’t help but admire if a popup is really well done and intrigues me to click on it. . Popups are a great way to convert your website visitors into leads. If a popup is good it can take your conversion to another level.
Mailmunch
JULY 19, 2021
Automation is quickly becoming the future of email marketing. With automation, marketers can send timely emails to subscribers on a predefined schedule. One way you can automate your marketing is with triggered emails.
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Mailmunch
JULY 13, 2021
Running a Shopify store is not a piece of cake. The process of lead generation and sales can be overwhelming. Every Shopify store owner is looking for ways to bring in customers and grow profits. They require help from Shopify apps to assist them with their stores.
Mailmunch
JUNE 9, 2021
I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” Surprised and shocked, I went to research further and saw some more people agreeing with it. . Is Email Marketing really dead? I hardly think so. .
Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK
While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.
Mailmunch
JULY 9, 2021
Automating your marketing brings you closer to your customers and helps you provide better, quicker, and anticipated responses. Journey Builder offers you everything you need to achieve those goals in a simple and straightforward way. What is Journey Builder? .
Mailmunch
APRIL 12, 2021
Introduction. In this day and age, merchants are searching for ways to create passive incomes or generate more income streams. Over the past few years, dropshipping has emerged as a favorable option with a high correlation to the bloom of online shopping.
Mailmunch
JUNE 15, 2021
A pressing concern for Shopify owners is low conversion rates on their Shopify product pages.
Mailmunch
APRIL 28, 2021
In a cut-throat market, businesses need to stay on top of their game, and keep exploring opportunities to give them the competitive edge. With the right services, you can become an industry leader and increase your revenue. The software industry is booming right now.
Mailmunch
JULY 9, 2021
Mobile devices are the future. Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device.
Advertisement
ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.
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Mailmunch
JULY 14, 2021
It helps you get more leads. It helps you get more subscribers. It helps you build your audience. And it eventually increases your revenue. Those are all the things a simple opt-in form can help you with. But they still get a bad rap for being intrusive and reducing your user’s experience.
Mailmunch
APRIL 20, 2021
I was reading an article that claimed email marketing is dead. Surprised, I read it, and the gist of the article is that social media marketing has taken over email marketing. To which I thought, can’t they both co-exist and integrate to perform better? .
Mailmunch
FEBRUARY 16, 2021
It’s a common question: What’s the difference between a homepage and a landing page? And it’s obvious to see why. Can there really be a big difference between the two? It all comes down to purpose. What are they designed to do? .
Mailmunch
JULY 9, 2021
Automating your marketing brings you closer to your customers and helps you provide better, quicker, and anticipated responses. Automations offers you everything you need to achieve those goals in a simple and straightforward way. What is Automations? .
Advertisement
Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.
Mailmunch
MARCH 18, 2021
There’s a lot that goes into setting up an eCommerce store. First, there’s deciding what to sell; then there’s sourcing your products, setting up your store, and finally starting to drive traffic to your store so you can start making money.
Mailmunch
MAY 27, 2021
Email marketing is one of the most effective ways to grow your business, generate sales, and increase revenue. It’s one of the best strategies to reach your audience and nurture leads until they are ready to make a purchase. .
Mailmunch
MAY 3, 2021
In a world saturated with mobile marketing and product options, standing out to the local consumer remains the biggest challenge for small businesses. In this regard, hyperlocal marketing is a great way to focus on a particular neighborhood or city and send marketing messages to local buyers.
Mailmunch
MARCH 11, 2021
Without metrics to track, it’s nearly impossible to know if your email campaigns are performing successfully. Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns. .
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.
Mailmunch
JUNE 29, 2021
Customer retention is one of the most neglected parts of modern eCommerce marketing. . And it’s more than likely an area where your business is leaking valuable customers. .
Mailmunch
APRIL 26, 2021
Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. In turn, you get customer loyalty, brand credibility, and a strong reputation. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools.
Mailmunch
MARCH 23, 2021
Being a digital marketer today, you have to take care of many things at the same time. With a lot on your hand and mind, you can miss one or two, but one thing you can’t afford is losing a prospect.
Mailmunch
MARCH 4, 2021
Voice search is an important aspect and an actively developing function on large global platforms and sites with worldwide recognition. The modern generation is increasingly using voice commands, especially coupled with the increased use of mobile devices.
Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget
Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.
Mailmunch
MAY 28, 2021
As a Shopify marketer or store owner, there are certain practices and habits you can invest in that can set your store up for long-term success. Let’s go through 4 tactics you can use to ensure Shopify store success. Test for mobile-friendliness. Most shoppers are now mobile-first.
Mailmunch
JUNE 22, 2021
Email marketing has been around for a long time. You’d think, then, that companies would have nailed the technique by this point. It turns out the opposite is true, and many of us have a long way to go and many mistakes to undo before we reach email nirvana.
Mailmunch
FEBRUARY 16, 2021
Getting the attention of your audience is getting harder and harder by the day. Marketers are coming up with new strategies daily, guaranteeing success with each of them. However, one approach that might work for one person may not work for the other.
Mailmunch
JUNE 22, 2021
A massive 1.8 billion people bought goods online in 2018. And since then, that number has only gone and grown, with online sales expected to reach up to a staggering $4.8 trillion by the end of 2021.
Advertisement
Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.
Mailmunch
MARCH 25, 2021
Whether your business is an eCommerce store selling pet toys, or an online gaming website with games like Deuces Wild , it’s vital to make your email content relevant for everybody.
Mailmunch
APRIL 26, 2021
When you consider that 80% of marketers have seen an increase in email engagement in the past year, it’s pretty clear that email marketing is a powerful tool that you can use to reach your audience.
Mailmunch
MAY 28, 2021
Let’s imagine that you look at a pair of jeans online, then move on without making a purchase. For the rest of the day, you see advertisements for those jeans on social media, the websites you browse, and you even receive an email in your email inbox. You’ve just experienced retargeting in action.
Mailmunch
JUNE 7, 2021
A well-thought-out holiday marketing strategy can help increase revenue while still retaining customers by improving relationships. It is important to prepare ahead of time for Christmas or any holiday campaign to take advantage of the opportunity and ensure that effective strategies are applied.
Speaker: Jen Dewar, CEO of Jalydew
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.
Mailmunch
JUNE 24, 2021
Whatever you call it — attrition, defection, turnover — customer churn is not precisely a happy metric for any growing business to evaluate. However, it is not something to be ignored as it helps you understand the pulse of your customer base.
Mailmunch
APRIL 19, 2021
Is it essential to test your CTAs? The most common areas tested by companies are websites (74%), emails (59%), and landing pages (57%) [ MarketingCharts ]. Personalized CTAs convert more visitors than untargeted CTAs by 42% [ DSim ].
Mailmunch
MAY 13, 2021
Email Marketing has been one of the most valuable tools when it comes to online marketing since it began. It has been time-tested and has evolved and offered flexibility for various industries to lean on to meet their marketing objectives.
Mailmunch
JUNE 24, 2021
Shopify is one of the top eCommerce platforms and powers over one million businesses in more than 175 countries. To support all their merchants, Shopify provides extensive resources and 24/7 support to help expand their business.
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.
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