Mailmunch

JULY 9, 2021

Email marketing is one of the most effective digital marketing channels. Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. That’s why all top businesses are keen on growing their email lists. Source. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ?

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Newsletter Click Rate Curation Open Rate 52

Mailmunch

JULY 9, 2021

Automating your marketing brings you closer to your customers and helps you provide better, quicker, and anticipated responses. Journey Builder offers you everything you need to achieve those goals in a simple and straightforward way. What is Journey Builder? . The Journey Builder by Mailmunch allows you to build automated journeys for your prospects. .

Trigger Marketing 88

Trigger Marketing Tagging Touchpoints Automation 88

Mailmunch

JULY 8, 2021

Email marketing is a great way to engage a large audience, turn customers into prospects, and generate more sales. Email marketing, however, needs to be done the right way. You need to get your messaging and images right if you want to generate a response. This guide will discuss how to use images in email marketing. Through reading the post, you’ll pick up useful insights and gain knowledge about best practices.

Email Marketing 83

Email Marketing CAN-SPAM Paid Search Agency User-Generated Content 83

Mailmunch

JULY 8, 2021

According to Statista, the number of email users around the globe is expected to hit 4.3 billion by 2022. . Among these 4.3 billion users are your target audience and prospects you can reach out to and convert via email marketing. . So how do you make sure your emails stand out and grab the attention of your target audience? . For that, your email design needs to be on point.

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Email Marketing Design Tips Click Rate 100

Mailmunch

JULY 6, 2021

Content marketing is, without a doubt, one of the best ways to digitally market your brand. Big or small, local or international, any brand can benefit from the creation (and promotion) of high-quality, entertaining, and informative content. . But if you want to take your content writing efforts to the next level, instead of merely honing your creative skills and talents, try perfecting your website’s design. .

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Design Content Marketing Content High Quality Lead 79

Mailmunch

JULY 6, 2021

Even in today’s time, where marketing channels are born and discarded without so much as a second thought, emails have held onto the position of the primary professional communication channel for decades. More importantly, it is still one of the highest ROI-generating channels of communication. According to Direct Marketing Association, emails generate an average ROI of $42 for every dollar spent — one of the highest among all communication channels. .

Enterprise Management 82

Enterprise Management Email Marketing Work Management Optimization 82

Mailmunch

JUNE 29, 2021

Let’s face the truth. As a Shopify store owner, you are always on the lookout for ways to get more leads and generate revenue for your business. For Shopify users, a page builder exclusive for Shopify is an important tool for your toolbox. With all the great functionality it provides, it shortens your store building process significantly and makes it easier to create visually appealing store pages.

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User-Generated Content Optimization Conversion Generation 60

Mailmunch

JUNE 29, 2021

Customer retention is one of the most neglected parts of modern eCommerce marketing. . And it’s more than likely an area where your business is leaking valuable customers. . As an online store owner, you’ve no doubt seen how so many eCommerce marketing strategies are focused on getting new customers to buy from you for the first time. . SEO, influencer marketing, paid advertising – it’s all about getting the attention of someone that’s never heard of you. .

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Lead Scoring Lead Ranking eCommerce Automation 68

Mailmunch

JUNE 28, 2021

Words have the most substantial impact on your audience. No matter how fancy your email looks, if it isn’t well-written, people are not going to click on it. So how do you get people to click on your emails? By writing a great marketing email. . It all comes down to email copywriting best practices and tips to make your email stand out. I am going to delve into ten email copy tips that I swear by to increase open and conversions rates and get your customers to engage with you. .

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Tips Copywriting Click Rate Email Marketing 83

Mailmunch

JUNE 24, 2021

Whatever you call it — attrition, defection, turnover — customer churn is not precisely a happy metric for any growing business to evaluate. However, it is not something to be ignored as it helps you understand the pulse of your customer base. Simply defined, customer churn is the number of customers who have stopped transacting with you over time. It is a metric for evaluating the growth of your business over a defined period.

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Churn Rate Marketing & Strategy Loyalty Click Rate 55

Mailmunch

JUNE 24, 2021

Shopify is one of the top eCommerce platforms and powers over one million businesses in more than 175 countries. To support all their merchants, Shopify provides extensive resources and 24/7 support to help expand their business. Shopify provides a number of advantages to its users like high-performance hosting, payment processing, and scaling capabilities. .

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Conversion eCommerce Conversion Rate Template 54

Mailmunch

JUNE 22, 2021

Email marketing has been around for a long time. You’d think, then, that companies would have nailed the technique by this point. It turns out the opposite is true, and many of us have a long way to go and many mistakes to undo before we reach email nirvana. One such mistake is the use of no-reply email addresses. We still see them all the time, despite some pretty clear evidence that they’re counterproductive to the success of your email marketing campaigns.

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CAN-SPAM Paid Search Agency Validation Email Marketing 61

Mailmunch

JUNE 22, 2021

A massive 1.8 billion people bought goods online in 2018. And since then, that number has only gone and grown, with online sales expected to reach up to a staggering $4.8 trillion by the end of 2021. With eCommerce continuing to develop and grow, online advertising is becoming all the more essential when it comes to standing out from the competition.

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eCommerce Advertisements Advertising Practices 58

Mailmunch

JUNE 15, 2021

A pressing concern for Shopify owners is low conversion rates on their Shopify product pages. Many store owners and markets usually nail the top of funnel marketing where they’ll be able to drive traffic through ads and organic reach, but usually find themselves not being able to convert these visitors. In fact, 69.57 percent of people abandon carts once on the destination product page.

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Top of Funnel Product Landing Pages Paid Search Agency 83

Mailmunch

JUNE 9, 2021

I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” Surprised and shocked, I went to research further and saw some more people agreeing with it. . Is Email Marketing really dead? I hardly think so. . According to Campaign Monitor, email marketing boasts a 4200% ROI which is $42 for every $1 spent. 59% of B2B marketers prefer email for lead generation. 40% of B2B marketers claim that email newsletters are the most critical tactic in their conte

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Mailmunch

JUNE 8, 2021

Attracting and convincing customers into buying your products itself is a challenging task for any business. The digital era has multiplied the competition; however, it has made sales and marketing a more data-driven and streamlined process. With the help of technology, businesses can learn consumer behavior and strategize to increase sales. One such way is through lead generation software-an automatic and more feasible way of attracting potential customers into a system and nurturing them thro

Marketing Management 54

Marketing Management Lead Generation Top of Funnel Lead Ranking 54

Mailmunch

JUNE 7, 2021

A well-thought-out holiday marketing strategy can help increase revenue while still retaining customers by improving relationships. It is important to prepare ahead of time for Christmas or any holiday campaign to take advantage of the opportunity and ensure that effective strategies are applied. The marketing ideas, when executed correctly, entice consumers to make more purchases.

Paid Content 58

Paid Content Marketing & Strategy Marketing Strategy Campaigns 58

Mailmunch

JUNE 1, 2021

Humans process visuals several times faster than text. You only have a few seconds to catch your audience’s attention and get them to engage with your content. With the right image, you will increase the number of views of your mail while increasing clicks on your Call to Action. You probably don’t need convincing that using images in your emails works.

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CTR Copyright Click Rate Landing Pages 52

Mailmunch

MAY 31, 2021

According to a survey conducted by ContentMarketing Institute, 88 percent of B2B marketers are practicing content marketing. It’s evident that content marketing is generating results and enabling marketers to lure prospects through highly converting content. Generating leads through content marketing requires some strategizing and planning. If you want to generate high-quality leads, you need to create content for every possible part of the customer journey.

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Generation Content Marketing Planning Leads 59

Mailmunch

MAY 31, 2021

Email marketers are always finding ways to improve conversions. Many email campaigns are run to increase engagement, generate more leads, and boost revenue. One of the most effective ways to do so is by running a flash sale. Many reputed store marketers call flash sales an ultimate sale strategy. This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%.

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

Mailmunch

MAY 28, 2021

Let’s imagine that you look at a pair of jeans online, then move on without making a purchase. For the rest of the day, you see advertisements for those jeans on social media, the websites you browse, and you even receive an email in your email inbox. You’ve just experienced retargeting in action. Retargeting allows advertisers to serve ads to consumers who have demonstrated an interest in a product or service.

Paid Content 59

Paid Content Top of Funnel Marketing Budget Work Management 59

Mailmunch

MAY 28, 2021

As a Shopify marketer or store owner, there are certain practices and habits you can invest in that can set your store up for long-term success. Let’s go through 4 tactics you can use to ensure Shopify store success. Test for mobile-friendliness. Most shoppers are now mobile-first. The massive penetration of mobile devices in countries like the United States is proof enough that it is the future of online retailing.

Mobile Advertising 65

Mobile Advertising Mobile Marketing Social Media Email Campaigns 65

Mailmunch

MAY 27, 2021

Email marketing is one of the most effective ways to grow your business, generate sales, and increase revenue. It’s one of the best strategies to reach your audience and nurture leads until they are ready to make a purchase. . A lot of marketers find themselves at a point where they need people they can email – quickly and cheaply. When looking to buy an email list, the only thing marketers are looking for is new contacts to email to support their sales team.

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Mailmunch

MAY 26, 2021

When most of the world is moving completely digital, the need to stand out is critical. After the first four years of operating an eCommerce store, 50% to 60% of the long-term revenue is from returning customers. How can you keep your customers engaged and coming back? . Email stands out as one of the marketing channels that remains strong, has a great ROI, and is great for customer engagement.

Email Marketing 73

Email Marketing Video Marketing Paid Search Agency Planning 73

Mailmunch

MAY 25, 2021

CRM is powerful software. . It can boost sales by 29%, productivity by 34%, and forecast accuracy by 42%. Individually, it works as a system carrying the data of the customers. But by integrating CRM with other tools and software, you can make them automatic and make your work much easier. . Over 17% of sales representatives cite lack of integration with other software as the biggest challenge using their existing CRM.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CRM 52

Mailmunch

MAY 24, 2021

Unfortunately for business owners everywhere, there’s no such thing as a magic wand that can ensure long-term success. In fact, according to Fundera , the failure rate for small businesses over ten years goes as high as 70%. . Everyone agrees that becoming an industry leader requires a great product and a stellar consumer experience. But fortunately, there are also a few methods for getting to your end goal more quickly.

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Landing Pages Effectiveness Lead Scoring Lead Ranking 52

Mailmunch

MAY 20, 2021

When it comes to lead generation, it is crucial to use and employ different platforms and techniques. One of the platforms that are underutilized a lot is social media. . Around 3.6 billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads. It’s all about using the right tactics to reach the right audience at the right time. .

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Social Media Lead Generation Generation Lead Scoring 53

Mailmunch

MAY 18, 2021

The main concern of a marketer is to let new subscribers know who you are and what you offer, and make them choose you over your competitors. The number of email users is increasing day by day and that’s not it. Do you know most people check their emails as much as 15 times a day? Yeah, that’s correct, 15 times a day. Now you might think, do they even want to hear from you?

Email Marketing 56

Email Marketing CAN-SPAM Marketing Proposals Paid Search Agency 56

Mailmunch

MAY 17, 2021

Conversion Rate Optimization (CRO) refers to actions aimed at optimizing a website or landing page. It is based on the analysis of what actions visitors take. Optimization is aimed at increasing the conversion (desired actions of visitors) on a specific page. In a highly competitive environment, it becomes more difficult to return users every year. If visitors did not immediately enter the funnel, then the likelihood of them returning to your site and doing the right thing is significantly reduc

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Traffic Conversion Landing Pages Conversion Rate 52

Mailmunch

MAY 13, 2021

Email Marketing has been one of the most valuable tools when it comes to online marketing since it began. It has been time-tested and has evolved and offered flexibility for various industries to lean on to meet their marketing objectives. This has spawned a large market for software developers to pool their ingenuity and develop a wide array of email marketing software.

Marketing Automation Services 59

Marketing Automation Services Enterprise Management Work Management Marketing Management 59

Mailmunch

MAY 13, 2021

Email addresses are precious. When (potential) customers share their email addresses and voluntarily sign up for your newsletter, they expect quality content. Don’t ruin this chance by sending them boring and drab email newsletters. . Considering the deluge of content people are bombarded with and the number of emails they receive in a day, you need to make a conscious effort to make your newsletters stand out.

Click Rate 60

Click Rate Newsletter Stats User-Generated Content 60

Mailmunch

MAY 11, 2021

Technological advancements are inevitably in this 21 st century’s hyper-technological pace. And as technology keeps on changing, the negative impacts of breached web security are huge regardless of the business size. “My message for companies that think they haven’t been attacked is: You’re not looking hard enough.”. With the aforementioned speech by James Snook, it’s clear that website security is fundamental.

Marketing Websites 52

Marketing Websites Enterprise Management Marketing Management Budget Programs 52

Mailmunch

MAY 6, 2021

The voice of the customer is one of the most radicalizing elements that’s responsible for developing an incredible customer journey for your business. Words spread like wildfire in the age of the internet, and if you wish to sustain your business, you must pray that the word of mouth around your business is good. . On the same note, customer experience is steadily overtaking the price factor and product usability as the key differentiator between brands.

CMS Development 53

CMS Development Work Management Marketing Automation Services Marketing Management 53

Mailmunch

MAY 4, 2021

People have different ideas about link building. Some say manually building links is against Google’s guidelines and should be avoided. Some have their fancy link building techniques and email templates that they guarantee will get you a large number of links in a short time. And some just believe you should pay your way through and buy link placements on websites that make money by selling these. .

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Link Building Outreach Ad Building Paid Search Agency 52

Mailmunch

MAY 3, 2021

With eCommerce growing at a seemingly unstoppable rate, Shopify has become the go-to marketplace for buyers and sellers. We’ve compiled 8 points that will help you quickly grow your store and make the most of this ever-growing online marketplace. . The post [Infographic] 8 Tips to Effectively Grow Your Shopify Store appeared first on Mailmunch.

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Effectiveness Tips eCommerce Email Marketing 60

Mailmunch

MAY 3, 2021

In a world saturated with mobile marketing and product options, standing out to the local consumer remains the biggest challenge for small businesses. In this regard, hyperlocal marketing is a great way to focus on a particular neighborhood or city and send marketing messages to local buyers. Google’s algorithm, for instance, favors ‘nearby’ or ‘near me’ searches, and 94% of consumers look for local options when they search for brands on their mobile phones.

Paid Search Agency 77

Paid Search Agency Marketing & Strategy Marketing Strategy Planning 77

Mailmunch

APRIL 28, 2021

In a cut-throat market, businesses need to stay on top of their game, and keep exploring opportunities to give them the competitive edge. With the right services, you can become an industry leader and increase your revenue. The software industry is booming right now. According to statistics, 86% of marketing companies will be running completely with the help of software and apps this year. .

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Software Email Marketing Autoresponders Paid Search Agency 89