Mon.Mar 21, 2011

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Tweet Is your company website not doing its job — i.e. generating leads and sales? I asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Below you’ll find their tips and as well as mine. Design.

3 Ways to Influence the Quora Community

Modern Marketing

by Joe Chernov | Tweet this. About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion. The first post took a look at a seldom-discussed value associated with a company’s socially engaged customers – Net Promoter Score.

Trending Sources

LinkedIn Tip 7: Using Tags | Marketri


What Fascinates Us About Landing Page Tests?

Modern B2B Marketing

by Andrew Spoeth. Marketers love looking at the results of A/B landing page tests. We’re almost addicted to it. But what is it about landing page tests that fascinates us? I’ve been thinking a lot recently about landing page design and landing page testing.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

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How Do You Use Your Email List Effectively? [Marketing Cast]


Do you remember the sweet anticipation of receiving new email messages? If you are like most people today, you hardly think of your inbox fondly. It’s like the fading memory of a once-cherished rendezvous that turned into a burdensome relationship.

The Farmer update and "feeding the content machine"


Image by Joelk75 via Flickr. Remember when we had to write new copy for the trade show brochure once a year? How times have changed! First, we needed to fill pages and pages of our Web sites. Then came blogs, which required even more content to feed to the content machine.

Future of Marketing - Technology Enabled Personalized Marketing

Ambal's Amusings

Customers have very heterogeneous needs. So, it indeed is challenging for us marketers to personalize marketing. Let us address 2 questions. Question 1. What will personalization help us achieve? Personalized marketing will help us marketers engage meaningfully with different target audiences. Question 2. How to personalize marketing? Follow the ICE Formula. I – Identify your Buyer Persona.

How to Activate Facebook Insights for Your Website


So by now you've taken a look at some of my favorite B2C Facebook Fan Pages and my favorite B2B ones , and you're probably working hard to implement some of their strategies on your own page.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

5 Ways NOT to Structure a PPC Campaign


Many businesses want to do more with Internet marketing and they automatically think search engine optimization is the way to go. The problem for many businesses is that moving up the organic rankings sometimes takes time. For this reason, PPC … Continue reading → The post 5 Ways NOT to Structure a PPC Campaign appeared first on Fathom. Paid Advertising/SEM/Display


5 Tips to Set Up Your Business for Sales and Marketing Success


We're lucky at HubSpot that the marketing team and sales team have a great relationship.

Secret Ingredients to Blog Subscriber Growth: Persistence & Promotion


We all know that starting a blog can feel daunting. Most of us aren’t professional writers or communications majors and the combined effort of brainstorming great topics and delivering them in an engaging way can feel pretty overwhelming.