Mon.Mar 21, 2011

Eight Scintillating Lessons from SXSW

grow - Practical Marketing Solutions

I heard a story about a business man who had a half-day layover in Paris. He told a local person he had four hours to see Paris and asked him what he should do. The Frenchman said, “Sit on the curb and cry.&#.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Tweet Is your company website not doing its job — i.e. generating leads and sales? I asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Below you’ll find their tips and as well as mine. Design.

Trending Sources

Vote: What Makes You Read a Blog Post?

Writing on the Web

What do you find is the most important thing about a blog post? What makes you read? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Here are the choices: Online Surveys & Market Research. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post. Here is an excerpt of Mark’s opinions, using a rating of 1-5 with 5 being most important, from his post A Scorecard of 7 Blogging Essentials.

3 Ways to Influence the Quora Community

Modern Marketing

by Joe Chernov | Tweet this. About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion. The first post took a look at a seldom-discussed value associated with a company’s socially engaged customers – Net Promoter Score.

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

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Qualify B2B Marketing Leads with a Thank You! – B2B Marketing and Sales Tip #317


When building out integrated programs I like to map out every touch point, its call-to-action and other links included (information gathering opportunities) in that touch. There’s been lots of buzz about forms. Do they help or hurt your lead generation efforts? I’m not sure, but here at ReachForce we use forms

Connecting Thought Leadership to Sales

Digital B2B Marketing

perfectly aligned. Look close: It is a carefully built miniature! Chris Koch's most recent headline really caught my attention: Three Ways to Link Marketing to Revenue without Metrics. Beyond a great headline, he has great advice for

How Do You Use Your Email List Effectively? [Marketing Cast]


Do you remember the sweet anticipation of receiving new email messages? If you are like most people today, you hardly think of your inbox fondly. It’s like the fading memory of a once-cherished rendezvous that turned into a burdensome relationship.

The Farmer update and "feeding the content machine"


Image by Joelk75 via Flickr. Remember when we had to write new copy for the trade show brochure once a year? How times have changed! First, we needed to fill pages and pages of our Web sites. Then came blogs, which required even more content to feed to the content machine.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Future of Marketing - Technology Enabled Personalized Marketing

Ambal's Amusings

Customers have very heterogeneous needs. So, it indeed is challenging for us marketers to personalize marketing. Let us address 2 questions. Question 1. What will personalization help us achieve? Personalized marketing will help us marketers engage meaningfully with different target audiences. Question 2. How to personalize marketing? Follow the ICE Formula. I – Identify your Buyer Persona.

How to Activate Facebook Insights for Your Website


So by now you've taken a look at some of my favorite B2C Facebook Fan Pages and my favorite B2B ones , and you're probably working hard to implement some of their strategies on your own page.

5 Ways NOT to Structure a PPC Campaign


Many businesses want to do more with Internet marketing and they automatically think search engine optimization is the way to go. The problem for many businesses is that moving up the organic rankings sometimes takes time. For this reason, PPC … Continue reading → The post 5 Ways NOT to Structure a PPC Campaign appeared first on Fathom. Paid Advertising/SEM/Display


5 Tips to Set Up Your Business for Sales and Marketing Success


We're lucky at HubSpot that the marketing team and sales team have a great relationship.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Secret Ingredients to Blog Subscriber Growth: Persistence & Promotion


We all know that starting a blog can feel daunting. Most of us aren’t professional writers or communications majors and the combined effort of brainstorming great topics and delivering them in an engaging way can feel pretty overwhelming.