Fri.Jan 19, 2018

LeadSloth

The 10 most fascinating people in B2B marketing in 2017

Biznology

Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious! My list is about the most interesting people that I came across in B2B marketing during 2017. I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. .

3 Tips For Building A More Robust Customer Reference Program

Influitive b2b

In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting testimonials in ads to a dedicated discipline that drives revenue. Now, many more savvy marketers are looking at the bigger picture: they’re turning to customer advocacy as their “secret sauce” for making a bigger impact on their company’s.

Trending Sources

How Do Media Mergers Like Disney and Fox Impact Digital Marketers?

Content Standard

Last month, the Walt Disney Company announced plans to acquire 20th Century Fox in only the biggest and most recent of many mergers reshaping the media landscape.

6 KPIs For Content Marketing

Modern B2B Marketing

Marketing is all arts and crafts. Marketing is a cost center for my organization. If you haven’t heard these things at least once as a marketer, you’re in the minority. What’s more, until the digital age, arguing against these statements was near impossible.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

Perfecting the Art of the One-on-One Interview

Content Marketing Institute

From a young age, I was told I had an odd voice. It was a little too low for a girl and I tended to whisper a lot. I blame the whispering on the house I grew up in, which was big and echoey. If you didn’t want mom to hear you talking about inane things on the phone, whispering was a necessity.

Weekend Reading: “80/20 Sales and Marketing” by Perry Marshall

Marketing Insider Group

For the 158th episode of The Marketing Book Podcast, I interviewed Perry Marshall, author of 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. The 80/20 rule says 80 percent of your results come from 20 percent of your efforts, and 20 percent of your results come from the other 80 […]. The post Weekend Reading: “80/20 Sales and Marketing” by Perry Marshall appeared first on Marketing Insider Group. Sales Alignment

How to Prove the ROI of Your Tech Stack

Kapost

As content operations continues to gain more traction among companies of all shapes and sizes, marketers still strive to understand better how changing teams, tools, and technologies impact their goals. The post How to Prove the ROI of Your Tech Stack appeared first on Kapost Content Marketing Blog.

What Separates Good Writing From Bad Writing?

Contently

The other day, I was struck by a quote I read in a blog post about vulnerability from author and Wharton professor Adam Grant: “Good communicators make themselves look smart. Great communicators make their audiences feel smart.”

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Protected: 4 Obstacles and Solutions for Partners’ Usage of Co-op Marketing Funds

Computer Market Research

Computer Market Research. Protected: 4 Obstacles and Solutions for Partners’ Usage of Co-op Marketing Funds. This content is password protected.

Customer Experience Trends 2018 – Part 1

Aberdeen CMO Essentials

Our previous article noted the importance of cutting through the hype and following real best practices that help Best-in-Class firms survive and thrive.