Sun.May 08, 2011


Content Marketing and Sales Enablement Must Get Married

Tony Zambito

Image via Wikipedia. The raging waters of the sales and marketing alignment debate continues to make its’ way through the halls of corporate America. 

The World’s Best Non-Profit Blogs

grow - Practical Marketing Solutions

Blogs and social media are critical communication tools for non-profits. In fact, according to research by the University of Massachusetts , a higher percentage of non-profits have active blogs than any other category. And it makes sense.

Best 73

Trending Sources

The Fifth P of the Marketing Mix

Modern Marketing

by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. But according to Sirius Decisions analyst Marisa Kopec, there’s room for another P. The fifth P in the marketing mix is productivity, specifically sales productivity. How exactly does sales productivity fall under marketing’s domain? It all comes down to sales enablement and marketing’s role in this area is expanding.

What Opens an Executive’s Wallet? – plus other answers about Provocation-Based Selling

Modern B2B Marketing

by Andrew Spoeth This post has been contributed by Kathleen Schaub, principal consultant at TrellisOne Consulting and former VP of Marketing at Sybase.

B2B 6

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.