Thu.Mar 08, 2012

Is Your Content Boring? Here’s 6 Steps To Great Content

Marketing Insider Group

Does your content bore your audience to death? You may be surprised if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers.

7 Components That Comprise a Comprehensive Brand Strategy

Hubspot

Your brand’s strategy should be based on company goals. And just like James Bond wouldn't have gotten too far without a plan, your business will eventually hit a wall without a cohesive brand strategy.

Brand 61

Trending Sources

The 5 New Must-Have B2B Marketing Skills

Modern Marketing

by Elle Woulfe | Tweet this It always comes down to skills. When marketers talk about what’s holding them back – skills. When the demand generation engine is stuck in neutral – skills. When the CMO is unimpressed – skills. B2B marketing is changing. And lots of modern marketing departments lack the fundamental skills they need to keep and drive real demand. And many of these skills may not be top of mind.

Why You Need Marketing Analytics, Not Web Analytics

Hubspot

Measuring marketing effectiveness has always been a challenge. According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

It Might Be Time for Sales Intelligence – 5 Signs That You Need It

Sales Intelligence View

“ Sales intelligence is the combination of not only business data, but social context, how you’re connected to a lead or prospect, valuable news insight, and real-time triggers that inform you when to take action. In fact, we’re delivering 35 million unique news trigger events to our users a year to help them sell better and generate more revenue. ” -Umberto Miletti, CEO of InsideView. You are buying lists for your sales team.

Media 27

Measuring B2B Marketing Success

Great B2B Marketing

Get a bunch of B2B marketing professionals together and ask them: What are your most important criteria for benchmarking performance and how do you define marketing success? You’ll probably get some blank stares and muddled answers. Well, we find that in this world of Web 2.0, commitment to advertising synergy…” blah blah blah. But the fact is that good marketing is both an art and a science.

Do Your Website Visitors Feel Like They’re on Another Planet?

B2B Marketing Traction

Do visitors on your site feel like they’ve landed on another planet? Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products?

It Might Be Time for Sales Intelligence – 5 Signs That You Need It

Sales Intelligence View

“ Sales intelligence is the combination of not only business data, but social context, how you’re connected to a lead or prospect, valuable news insight, and real-time triggers that inform you when to take action.

Media 10

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

The Value of Honesty Impacts Revenue

Modern B2B Marketing

by Phil Fernandez. Fundamentally I believe that we need to live in a world of facts — a real world where there’s good news and sometimes not so good news. All too often people, particularly in the revenue function, spend time trying to focus on what they wish were true.

Do tricky marketing claims really help you as a marketer?

Biznology

Image via Wikipedia. “Drivers who switched to us saved an average of $538.” ” Maybe you’ve seen that claim on TV commercials or online. So it sounds like their auto insurance is cheaper, right? Well, maybe not. This is actually a tricky claim, designed to fool us.

Facebook Fan Engagement: 5 Ways to Boost Your EdgeRank Score(s)

SnapApp

Join us on 3/14 for a live webinar To Prepare Your Page for Facebook Timeline. With 1 billion members projected by August, 20 Million Page Likes each day and 5 billion bits of content shared each week it's no wonder marketers have embraced the giant.