Lake One

OCTOBER 11, 2023

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. However, even the best of the best still run up against multiple walls if they don’t have the right support. AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer deta

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Lake One

OCTOBER 4, 2023

In today’s rapidly evolving business landscape, CRM adoption has become imperative for companies to streamline their sales, marketing, and support efforts. However, as many organizations have discovered, implementing a CRM doesn’t always guarantee success. In fact, a myriad of reasons can cause CRM implementations to falter, ranging from lack of clear objectives and inadequate user training to resistance to change and poor data quality.

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Lake One

SEPTEMBER 22, 2023

Embracing the power of video is game-changing in amplifying your manufacturing sales and marketing strategy. In the growing digital world, video has become a powerful tool that clicks with customers and allows manufacturers to express their stories in an engaging way. This blog is based on Lake One’s webinar with our expert friends in sales, video production, manufacturing, and marketing.

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Lake One

AUGUST 25, 2023

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. In fact, a study by HubSpot found that email marketing can generate an average of 5.8 leads per 1,000 emails sent. It can also help businesses increase their sales by an average of 12%. But if we’ve learned anything after helping hundreds of customer s improve their email marketing efforts, it’s this: Progressive marketers have long moved past the spray-and-pray

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Lake One

AUGUST 16, 2023

In today’s ever-changing digital world, the need for top-notch content is never-ending. From writing catchy ads to brainstorming email hooks or creating trendy socials, marketers have their work cut out for them. However, with the help of AI, our toolbelts are filling up, and we couldn’t be more excited to dive in. That’s why for this month’s Lake One FieldNotes, our newsletter, we decided to walk and walk and solely use AI to write an email.

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Lake One

AUGUST 14, 2023

You have dozens of opportunities to use tech and automation with a CRM for manufacturers to improve margins in your company. The trick is knowing where to look – and what questions to ask. And that’s where Lake One can help. Lately, we’ve been using tech and automation to help manufacturers increase inefficiencies across their sales, marketing, and support functions.

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Lake One

AUGUST 13, 2023

Many of our conversations with manufacturers eventually come around to a central idea: our sales channels are unique, and only a few companies sell like we do. And yet, when you ask them how a dollar arrives on their P&L, most responses have striking similarities: They make a product They sell that product directly or indirectly to a person or company that needs it In our work helping manufacturing companies with their digital marketing, we’ve found that while they have different variables,

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Lake One

AUGUST 3, 2023

We’ll walk you through the Pardot to HubSpot migration, show you why HubSpot’s powerful marketing automation tools are a big step up from Pardot, and explain why making the switch could be a smart move. So, come along for the ride on this digital transformation journey and let’s take your marketing game up a notch. Why Should You Migrate from Pardot to HubSpot?

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Lake One

JULY 31, 2023

For years, manufacturers have used tools like Lean and Six Sigma to improve their quality, boost productivity, reduce costs, and enhance the customer experience. And while these tools have significantly improved operations, there’s one area yet to address: the sales and marketing data silos in manufacturing. Source: quintly How Sales and Marketing Data Become Siloed Data silos happen when your sales, marketing, and front-office support teams use different processes and systems to gather, store,

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Lake One

JULY 27, 2023

Most companies measure the success of their marketing efforts by how prospects move through the funnel. But between awareness and a signed deal, prospects take several more actions that move them from one stage in their journey to the next. Actions like: Visiting a link Downloading a resource Signing up for a newsletter Requesting a demo Until now, it was hard to determine which touchpoints are most effective at moving customers along without using multiple tools or jumping between platforms.

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Lake One

JULY 20, 2023

We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. And trade shows are an investment – especially when considering the cost of your booth space, designing and constructing your exhibit, travel and hotel for your team, and your marketing efforts.

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Lake One

JULY 18, 2023

In today’s highly competitive business landscape, manufacturers face numerous challenges that require innovative strategies to stay ahead. One such strategy is leveraging the power of HubSpot , a comprehensive marketing, sales, and customer service platform. In this blog post, we will explore how utilizing HubSpot for manufacturing support can set you apart from the pack and accelerate growth.

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Lake One

OCTOBER 18, 2022

You can utilize marketing automation implementation to fill the gaps to help your company scale without adding additional employees. Your company can set up automation through various applications; however, it is primarily utilized in CRMs. Want to implement automation to help your company scale? Discover more below. Marketing Automation Implementation: Brief Overview of The Process Marketing automation is a tool that helps automate marketing tasks to help businesses save time and money.

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Lake One

NOVEMBER 18, 2022

A well-developed strategy to generate leads for technology companies can make all the difference between its success and failure. Technology companies are constantly searching for new and innovative ways to attract new clients to their websites and to engage them in all steps of their search until the desired conversion. Looking to attract new clients?

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Lake One

NOVEMBER 23, 2022

Startups have a lot on their plate. Between securing funding, hiring a great team, and finalizing the tech, there’s not much energy for other things. So why should content marketing for startups be a priority? Keep reading to learn about the benefits of content marketing and start building out your plan. What is Content Marketing? Content marketing utilizes informational resources, whether blogs, social media posts, webinars, or flyers, to attract and retain customers.

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Lake One

JANUARY 17, 2023

Lake One is excited to announce the addition of Mary Murphy as a HubSpot Operations Specialist. Mary joined the Lake One Team in November 2022 as the HubSpot Operations Specialist. After receiving her B.S. in Business Administration, Mary quickly learned she was passionate about marketing technology and implementation. Before Lake One, she worked as a Marketing and Operations Manager for a renowned Success Mentor.

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Lake One

FEBRUARY 15, 2023

Lake One is proud to announce the addition of Robert Randolph as Senior Digital Copywriter. Robert, a Philadelphia native, comes to Lake One with years of experience. He has served as Senior Copywriter for some of the most globally recognized corporations and possesses a strong background in writing and the creative & performing Arts. When he’s not immersed in work, Robert, a trained chef, creates culinary delights for family and friends.

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Lake One

FEBRUARY 15, 2023

Lake One is excited to announce the addition of Joe Paschka as an Operations Manager. As our Operations Manager, Joe Paschka joined the Lake One team in February 2023. Before Lake One, Joe worked in Operations at the University of Minnesota Physicians, managing to schedule for primary care and adult specialty clinics and working at Icario Health, owning contact center reporting, Forecasting processes, and their IVR product.

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Lake One

MARCH 14, 2023

Minneapolis, MN: Lake One®, a modern growth and technology partner for B2B manufacturers, tech, and services brands, announced today that it received recognition as a Premier Google Ads Partner for 2023. The partnership demonstrates Lake One’s belief in the power of bringing modern technology and marketing solutions to solve complex challenges for today’s B2B businesses.

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Lake One

MARCH 14, 2023

Minneapolis, MN: Lake One®,a modern growth and technology partner for B2B manufacturing, tech, and services brands announced today that it has earned the HubSpot Platform Enablement Accreditation. As a top ranked Platinum Solutions Partner, the accreditation joins an Onboarding Accreditation earned summer of 2022 through the invite only Partner Scaled Onboarding Program.

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Lake One

APRIL 7, 2023

Whether you think we’re heading for a recession, a soft landing, or somewhere in between, one thing is certain, working pipelines right now – sucks! From manufacturing and construction to software and services, every business I talk to shares similar feedback: Pipeline is sluggish, and deal cycles are slowing Deal structure is changing (i.e, shorter, smaller projects vs. long term strategic plans and agreements) Pipeline quotas need to increase to accommodate revenue needs in this new envi

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Lake One

JUNE 6, 2023

On March 15, 2020, the U.S. began implementing shutdown orders to curb the spread of Covid-19. Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What happens to people, relationships, and our sense of connection? HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown.

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Lake One

APRIL 18, 2023

On March 15, 2020, the U.S. began implementing shutdown orders to curb the spread of Covid-19. Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What happens to people, relationships, and our sense of connection? HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown.

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Lake One

APRIL 7, 2023

Whether you think we’re heading for a recession, a soft landing, or somewhere in between, one thing is certain, working pipelines right now – sucks! From manufacturing and construction to software and services, every business I talk to shares similar feedback: Pipeline is sluggish, and deal cycles are slowing Deal structure is changing (i.e, shorter, smaller projects vs. long term strategic plans and agreements) Pipeline quotas need to increase to accommodate revenue needs in this new envi

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Hubspot Marketing Strategy Marketing & Strategy Work Management 54

Lake One

NOVEMBER 23, 2022

Startups have a lot on their plate. Between securing funding, hiring a great team, and finalizing the tech, there’s not much energy for other things. So why should content marketing for startups be a priority? Keep reading to learn about the benefits of content marketing and start building out your plan. What is Content Marketing? Content marketing utilizes informational resources, whether blogs, social media posts, webinars, or flyers, to attract and retain customers.

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Lake One

NOVEMBER 18, 2022

A well-developed strategy to generate leads for technology companies can make all the difference between its success and failure. Technology companies are constantly searching for new and innovative ways to attract new clients to their websites and to engage them in all steps of their search until the desired conversion. Looking to attract new clients?

Lead Generation 52

Lead Generation Paid Search Agency Tips Generation 52

Lake One

OCTOBER 18, 2022

You can utilize marketing automation implementation to fill the gaps to help your company scale without adding additional employees. Your company can set up automation through various applications; however, it is primarily utilized in CRMs. Want to implement automation to help your company scale? Discover more below. Marketing Automation Implementation: Brief Overview of The Process.

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Lake One

SEPTEMBER 28, 2022

Lake One is thrilled to announce a new Digital Marketing Intern, Omar Rodriguez. With much experience during his undergrad, he’s an excellent addition to the Lake One team. “Omar is bright with a lot of talent. We’re excited to bring him on board and watch him grow as a digital marketer,” said Meredith Garner, Account Manager at Lake One.

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Lake One

SEPTEMBER 22, 2022

Zoë is coming to us from Denver, Colorado, though she will always be a Minnesotan at heart. She is an excellent addition to the Lake One team as our Digital Marketing Specialist. “We are so excited to have Zoë on our team! She brings with her creativity, attention to detail, and a passion for social. I’m looking forward to watching her grow and make an impact,” said Rachael Cecko, Vice President of Client Services at Lake One.

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Lake One

SEPTEMBER 29, 2022

Marketing is a lot to juggle, from paid advertising and SEO to social media and content development. Without clear planning and communication, it’s easy to fall behind. If your team struggles to deploy a marketing strategy and can’t seem to stay organized, you might benefit from creating a digital marketing roadmap. Keep reading to learn how to build a digital marketing roadmap and how it will help your company.

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Lake One

SEPTEMBER 13, 2022

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Mobile devices (yes, your smartphone) make it easier for marketers to connect instantly with their audience. How you decide to send the message to them that your startup or business solves the need they’re looking for makes the difference.

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Lake One

AUGUST 9, 2022

Have you ever been researching a product and can’t find the information you are looking for to make a purchase confidently? This is probably because the company lacks a mid-funnel marketing strategy. Each stage of the buyer’s journey needs customized content that easily guides buyers along their way to make a purchase. . Read more about creating a successful mid-funnel marketing strategy below.

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Lake One

AUGUST 2, 2022

A 2022 HubSpot survey found that short form video content has the highest return on investment compared to any other marketing strategy. That sounds like a good marketing tactic for any industry, especially manufacturers. And let’s be honest – Many manufacturers haven’t had to market to the public unless you’re talking about specific industries like fashion and lifestyle brands, who, for years, have built corporate marketing strategies that drive sales.

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Lake One

JULY 15, 2022

Paid media dashboards are a critical tool to utilize in your marketing efforts if you aren’t already. Dashboards help you make quicker decisions, increase sales, reduce costs per acquisition (CPA), improve conversions, create engagement, and increase brand value. But not all dashboards are created equal. In fact, the wrong visualization or KPIs can do more harm than good when trying to communicate to others or identify trends.

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Lake One

JULY 3, 2022

HubSpot’s Inbound conference is back in person for 2022. Lake One will be on-site for the duration of the events and would love to connect for coffee or a drink after to strategize with you how what you’re hearing at Inbound can get integrated into your business planning for the rest of 2022 and heading into 2023. If you’d like to get on our calendar, give us a shout here and we’ll follow up a few weeks before we head to Boston and coordinate a time to connect.

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Lake One

JUNE 30, 2022

Minneapolis, Minnesota June 30, 2022: Today, Lake One announced that it has been accepted into an invite-only, selective Partner Scaled Onboarding (PSO) Program by HubSpot. . PSO is a newly created accreditation program from HubSpot designed to provide their customers with hand-selected, strategic partners who can help guide organizations in getting the most out of their HubSpot experience.

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Lake One

JUNE 7, 2022

Why is python custom code necessary? Better yet – why is it important to HubSpot? With the introduction of Operations Hub, HubSpot has opened up a whole new world of solutions to previously unsolvable problems within their application. With the ability to adjust data in-app, add custom-coded solutions to workflows, and sync data with apps that were previously tricky integrations, relying on third-party tools to solve these issues is becoming a thing of the past.

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