Kapost

3 Content Marketing Mistakes Every B2B Company Should Avoid

Kapost

Over my last seven years as an entrepreneur in the business storytelling space, my co-founder and I have had the opportunity to work with different types of companies— ranging from software and media, to corporate innovation, financial services, and even data as a service.

The Difference between Content Marketing and Marketing Content

Kapost

There are a lot of ways to use content to market a product or service that barely scratch the surface of marketing content , but if you want to learn content marketing , training is just the beginning, grasshopper.

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Viral Content: The Emotional Triggers That Make Us Click “Share”

Kapost

Content marketing is no longer something entirely foreign to marketing teams. In fact, a quarter of marketers now devote more than 50 percent of their budget to content.

How to Create B2B Personas that Inform Content Marketing Strategy

Kapost

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

3 Ways Agile Helps Scale Content Marketing

Kapost

To an outsider looking in, a bigger content marketing program seems to be better. . Heftier budgets, growing teams, and a steadily increasing flow of content seemingly prove a department is doing its job. .

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Great B2B Customer Experiences Require Customer-Centric Marketing

Kapost

Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. No, that’s not a typo. It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost.

Better Content in Half the Time: Applying Scrum Principles to Content Marketing

Kapost

Let’s begin with a question: if someone told you they were, “moderately successful” or “minimally successful” at something, would you recommend that they do more of that thing in the near future? Probably not.

Kapost a Top-Ranked Current Offering by Research Firm for Content Marketing Platforms

Kapost

Forrester Research ranked Kapost highest in current offering in The Forrester Wave™: Content Marketing Platforms, Q2 2017 report released April 18, 2017, commenting “Kapost ranked as the most thought-through current.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Killer Content Examples for Each Stage of the Customer Journey

Kapost

For B2B organizations, the carefully crafted stages of a customer journey are a quest to balance customer information with sales numbers. Knowing what content will inspire a purchase can be.

The Only Content Marketing Metric That Matters

Kapost

When it comes to engaging with consumers, an effective content strategy is essential. Producing educational content targeted for specific keywords can help attract more traffic and raise awareness of your brand.

What is a Content Governance Board—And Why You Need One

Kapost

Wouldn’t it be great if your marketing leadership team was aligned across a concise set of priorities, who then rallied around them when planning and producing content? Of course it would! Many companies have tried to do this, but often with lackluster results.

The Content Production Imperative

Kapost

Marketing departments now spend more on technology than on advertising. This idea would be shocking just ten years ago, but, today, it’s our new reality with 33% of marketing budgets. The post The Content Production Imperative appeared first on Kapost Content Marketing Blog. The Future of Content

Why Every Content Strategy Needs a Managing Editor

Kapost

Jane, a director of marketing at SaaS company, eagerly opens the email attachment.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

The Lead Gen Mistakes Marketers Are Making

Kapost

When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes.

Solving the Inbound vs. ABM Contest with Content

Kapost

We are marketers, so we’re used to ever-changing marketing “buzzwords.” ” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. The Age of Inbound.

How to Create Content that Engages the C-Suite

Kapost

Imagine this familiar scene for B2B marketers: you’re obsessively tracking your web traffic, pleasantly surprised at the upward trend and increased engagement your content brings to your organization. You’re even.

6 Different Types of Buyer Journey Maps

Kapost

Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Yes, Virginia, Brand Awareness Really Does Increase Sales

Kapost

Once upon a time, a group of executives were listening to a presentation on what their marketing strategy should look like. The marketing director put together an integrated and comprehensive strategy that included content development, email, social media, and paid advertising.

Top 25 B2B Marketers in the C-Suite

Kapost

In the ever-changing marketing environment, we are experiencing today, B2B marketers are forced to think outside the box now more than ever. How do you reach the correct target market? How do you engage with customers? How do you stand out in this saturated digital marketing world?

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10 Top B2B Marketing Metrics for 2017

Kapost

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year.

10 New Year’s Resolutions to Improve Customer Experience

Kapost

It’s that time of year again! After holiday work parties, family, food, more food, more drinks, even more food, and even more drinks…reality sets in. We’re all collectively over the hangover and ready for a fresh start.

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30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

10 Tips for Editing Your Own Content

Kapost

If writing is a big part of your work, editing your own content should be, too. Between grammar snafus, typos, and sentences that don’t jive, each element impacts how people perceive content quality and a brand.

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5 SEO Best Practices for B2B Content Marketers

Kapost

It’s common for B2B organizations to have a different specialist for each of their various online marketing channels. Unfortunately, having a group of experts can lead to a siloing and, The post 5 SEO Best Practices for B2B Content Marketers appeared first on Kapost Content Marketing Blog.

Do Traditional Marketing Efforts Still Work?

Kapost

The pace of technology has changed the way brands market and the speed with which they implement change. Each year, there are more tips, tools, and strategies to try, too—all. The post Do Traditional Marketing Efforts Still Work? appeared first on Kapost Content Marketing Blog.

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Top 10 Takeaways from the B2B Customer Experience Report [Original Research]

Kapost

Today, everything is connected. From the screen of your iPhone you can: control the heat of your home, monitor your bank account, play music, sync photos, send an email, etc. The advancements in technology over the past ten years have been pretty great—err, unless you’re a B2B marketer.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Building a Content Inventory Starting with a Content Audit

Kapost

Through our (literal) thousands of interactions with marketers, we often ask, “What keeps you up at night?” ” What’s at the top of that list? Content audits. Nevertheless, an audit is an.

Content and ABM: Key Learnings from the 2017 SiriusDecisions Summit

Kapost

Have you heard of ABM? Sorry, dumb question. Better question: why is ABM so hot right now? This year’s biggest marketing buzzword got a lot of attention at this year’s.

Strategy Before Tactics: 3 Simple Steps for More Effective Content

Kapost

It’s not easy to know where and how to allocate funds to craft an effective content strategy. Between technology, resources, and implementing specific tactics, cobbling together a winning marketing mix can feel a bit like playing chess in the dark.

Why Relevance Outsmarts Personalization in B2B Marketing

Kapost

Personalization is all the rage in marketing, and for good reason. In a B2C context like e-commerce, it can dramatically improve shopping experiences by suggesting items based on a user’s purchase history. Personalization in the B2B world is a completely different animal.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Why Video Should Play a Vital Role in Your Content Marketing Strategy

Kapost

If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids.

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4 Examples of the Best B2B Influencer Content Marketing

Kapost

Are you struggling to create engaging content for your B2B audience? Maybe you’re running short on time and are unable to produce enough content. Perhaps you’re facing budget constraints to promote your content. These examples of common B2B content marketing challenges may be all too familiar.

How Agile Encourages Sales and Marketing Collaboration

Kapost

Alien vs. Predator. BetaMax vs. VHS. Microsoft vs. Apple. Rolling Stones vs. The Beatles. Sales vs. Marketing. Anyone who has been caught in the cross-hairs of a sales vs. marketing skirmish won’t contest its place on a list of the greatest rivalries of all time.

Agile Marketing: 5 Critical Things You Need to Know

Kapost

If you ask five people to define agile marketing , you’ll probably get five different answers. But the unifying principle of agile—across industries and fields—is prioritizing the right work to make an efficient and quantitative impact, and doing it even better next time.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.