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Ask the Experts: The Future of Sales and Marketing Alignment

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Sales and marketing alignment is the talk of the town these days, and rightly so. In the Age of the Customer, it’s nearly impossible to stay ahead of the competition. The post Ask the Experts: The Future of Sales and Marketing Alignment appeared first on Kapost Content Marketing Blog.

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What Makes a Successful Blog?

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Hey there. I’m Aubrey, managing editor of the very blog you’re reading right now! Let me tell you a secret. Sure, I’m a marketer by day, but my true passion? The post What Makes a Successful Blog? appeared first on Kapost Content Marketing Blog. Content Creation

3 Steps to Align Your Sales and Marketing Teams

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When was the last time you talked to the sales team? And no, saying “Mondays, am I right?” ” to a coworker whose name is right on the tip of your tongue while. The post 3 Steps to Align Your Sales and Marketing Teams appeared first on Kapost Content Marketing Blog.

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How to Use Influencers to Better Your B2B Brand

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In 2017, 86% of marketers leveraged influencer marketing. If that isn’t a big enough number for you, listen up: 92% of them were successful. Influencer marketing continues to grow in. The post How to Use Influencers to Better Your B2B Brand appeared first on Kapost Content Marketing Blog.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Top Brewers Place Their Bets On Craft Beer

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Beer is big business, and over the past few years, the world’s top brewers have been increasingly willing to enter into multibillion-dollar deals. Most notably, Belgium-based AB InBev spent roughly $106B to acquire SABMiller in late 2016.

How to Use Video into Your Content and Marketing Strategy

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Diving into video marketing is a powerful way to enhance B2B marketing strategy and customer interaction potential on many levels for any brand. A video is easy to access and. The post How to Use Video into Your Content and Marketing Strategy appeared first on Kapost Content Marketing Blog.

How to Create a Newsletter that Actually Converts

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Email marketing is still one of the most powerful forms of marketing available to you—provided that you do it right. According to ExactTarget, 91% of consumers check their inbox daily. The post How to Create a Newsletter that Actually Converts appeared first on Kapost Content Marketing Blog.

Get Your B2B Content Program Off the Ground, Faster

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Many companies put months and months into rolling out their inaugural content operation processes—which makes sense, as content production is complex. Teams run focus groups to identify important themes, conduct internal.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

Use Keyword Research to Drive Your Content Operation

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For digital marketing in 2017, user intent, voice search, and long-tail keywords have become essential elements of a successful keyword research strategy. Done right, they can also inform your editorial.

Research Suggests Sales and Marketing Alignment Needs Some Work

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Marketing and sales have often established a less-than-seamless relationship—and to what end? Poor customer experience, gossip in the office kitchen, and a ton of wasted resources. As customer and prospect.

Embracing the Complexity of Planning a Content Strategy

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Anyone who tries to tell you that creating a content marketing strategy is easy is selling you a lie. If anything, content marketing and operations are more complex and chaotic. The post Embracing the Complexity of Planning a Content Strategy appeared first on Kapost Content Marketing Blog.

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Digital Marketing Trends in 2017 that Affect Your Content Strategy

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Refine, research, refine; welcome to the marketer’s way of life, trying to balance current marketing and content strategies against ever-changing digital marketing trends. Staying relevant, flexible, and on point with.

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How to Create Effective Email Autoresponders That Nurture Leads

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When it comes to nurturing leads, there’s no better bang for your buck than email autoresponders. They’re the most effective way to build rapport with leads and organically nurture them through.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Content Metrics: How to Assess Your Content to Inform Your Marketing Strategy

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As our ability to collect data grows, so do the different ways we can measure content marketing strategy performance. With that said, what I see most is that B2B marketers.

Sales and Marketing Alignment: Create a Pit Crew for Customer Experience

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Trying to bring sales and marketing teams into alignment has been a topic under discussion for more than a decade. Why is it so difficult? It really shouldn’t be. Perhaps.

6 Ways to Make Your Case for a Larger Content Marketing Budget

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Whenever content marketers ask for a bigger budget, there’s inevitably the same response: “Show me the money.” Sounds like a flashback to Jerry Maguire, but proving ROI to leadership is.

A Customer-Centric Twist on the 4 Ps of Marketing

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The empowered consumer may well be the mantra of this millennium. In recent years, the digital world has transformed almost everything about B2B marketing strategy, including the buyer’s journey. Now, the.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

A Simple Way to Analyze Marketing Data

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Marketing data can lead you down many twists and turns. Open up your analytics software and all of a sudden, you’re in a maze of numbers. Where do you focus. The post A Simple Way to Analyze Marketing Data appeared first on Kapost Content Marketing Blog. Research and Insights

Turn Your Low-Traffic Blog Posts into Your Strongest Sales Assets

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One of the challenges with blogging is that content can have a short shelf-life. Let’s say that you’ve published 100 articles. Out of that 100, there may be 10 or. The post Turn Your Low-Traffic Blog Posts into Your Strongest Sales Assets appeared first on Kapost Content Marketing Blog.

The Best B2B Blogs Have Coffee—and Personality

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Do you add coffee to your content? No, I’m not asking if you inhaled as much coffee as possible before churning out a white paper, three eBooks, and 17 blog. The post The Best B2B Blogs Have Coffee—and Personality appeared first on Kapost Content Marketing Blog. Content Creation

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From Growth Mindset to B2B Growth Hacking

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Let me ask you a couple of questions: Do you think you have what it takes? Do you think you can take on the challenge? These two questions display a. The post From Growth Mindset to B2B Growth Hacking appeared first on Kapost Content Marketing Blog. Marketing Strategy

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Walking the Line of Marketing Strategy vs. Content Strategy: Is There a Difference?

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Marketing and content strategies depend on one another to be successful—and often build off one another into a cohesive strategy—but they are two distinct functions in an organization. Marketing strategists. The post Walking the Line of Marketing Strategy vs. Content Strategy: Is There a Difference?

The 5 Most Important Metrics for Your Demand Generation Funnel

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B2B marketers are only as good as the data that they’re tracking. With longer sales cycles and a stack of marketing tech likely powering your campaigns, there are plenty of. The post The 5 Most Important Metrics for Your Demand Generation Funnel appeared first on Kapost Content Marketing Blog.

Benefits of Creating a Slack Community for Potential and Existing Customers

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Direct communication with customers and clients is more important than ever. Social media and the Internet have raised the stakes in offering great customer service.

The Rise of Content Bots: Will Writing Robots Take Our Jobs?

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Much has been made of writing robots in recent years. Heliograf, The Washington Post‘s “automated storytelling system” has been called upon to cover everything from elections to the Olympics to high. The post The Rise of Content Bots: Will Writing Robots Take Our Jobs?

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

How to Create Skimmable Content that Retains Readers and Generates Leads

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Are you creating great long-form content, but failing to secure the traction you were hoping for? Or maybe you’re generating a decent amount of traffic, but find that those visits.

How to Plan an Integrated Marketing Campaign with Content Pillars

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One of the most ineffective ways to plan a content strategy is to think in terms of one-off content. It’s far too easy for marketers to tall into the trap. The post How to Plan an Integrated Marketing Campaign with Content Pillars appeared first on Kapost Content Marketing Blog.

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How to Create Your First Content Funnel in 6 Steps

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I work with SaaS companies who are in the midst of scaling up. That means a couple of things: they’ve nailed down product or market fit, they’ve been around for. The post How to Create Your First Content Funnel in 6 Steps appeared first on Kapost Content Marketing Blog. Marketing Strategy

Building a Content Inventory

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When marketers deliver the right content to the right customer at the right time, the results are increased engagement, the ability to drive prospects down the funnel, and improved revenue. The post Building a Content Inventory appeared first on Kapost Content Marketing Blog. Marketing Strategy

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Content Lessons to Learn from the Space Program

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Next year will be the 60th anniversary of NASA, and as I looked through the timeline of space exploration and discovery (because I’m a loud and proud science geek like. The post Content Lessons to Learn from the Space Program appeared first on Kapost Content Marketing Blog. Content Creation

Marketing Writing Tips: 3 Ways to Improve Audience Engagement

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Thirty million Americans struggle with basic reading tasks. That’s about 10% of the U.S. population. I have no idea what the statistics are for people who struggle with writing, so. The post Marketing Writing Tips: 3 Ways to Improve Audience Engagement appeared first on Kapost Content Marketing Blog.

7 Key Ingredients to Build the Perfect Creative Brief

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The never-ending quest to improve productivity can have a fairytale ending when teams maximize a simple and powerful tool: the creative brief outline. One of the biggest challenges for collaborators.

Effective Sales Closing Techniques That Put Content to Use

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I have a bold confession to make: as a salesperson, I want to spend my time on things that will help my prospects become customers. To achieve this goal, I. The post Effective Sales Closing Techniques That Put Content to Use appeared first on Kapost Content Marketing Blog. Demand Generation

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.