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Embracing the Complexity of Planning a Content Strategy

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Anyone who tries to tell you that creating a content marketing strategy is easy is selling you a lie. If anything, content marketing and operations are more complex and chaotic. The post Embracing the Complexity of Planning a Content Strategy appeared first on Kapost Content Marketing Blog.

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How to Create Your First Content Funnel in 6 Steps

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I work with SaaS companies who are in the midst of scaling up. That means a couple of things: they’ve nailed down product or market fit, they’ve been around for. The post How to Create Your First Content Funnel in 6 Steps appeared first on Kapost Content Marketing Blog. Marketing Strategy

The Best B2B Blogs Have Coffee—and Personality

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Do you add coffee to your content? No, I’m not asking if you inhaled as much coffee as possible before churning out a white paper, three eBooks, and 17 blog. The post The Best B2B Blogs Have Coffee—and Personality appeared first on Kapost Content Marketing Blog. Content Creation

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Top Brewers Place Their Bets On Craft Beer

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Beer is big business, and over the past few years, the world’s top brewers have been increasingly willing to enter into multibillion-dollar deals. Most notably, Belgium-based AB InBev spent roughly $106B to acquire SABMiller in late 2016.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Use Keyword Research to Drive Your Content Operation

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For digital marketing in 2017, user intent, voice search, and long-tail keywords have become essential elements of a successful keyword research strategy. Done right, they can also inform your editorial.

The Benefits of Agile for Marketers and Brands

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Attention marketers: Agile is no longer just for software engineers—it has legit legs for all types of businesses. It helps brands keep things flexible and adaptable in the age. The post The Benefits of Agile for Marketers and Brands appeared first on Kapost Content Marketing Blog.

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6 Ways to Make Your Case for a Larger Content Marketing Budget

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Whenever content marketers ask for a bigger budget, there’s inevitably the same response: “Show me the money.” Sounds like a flashback to Jerry Maguire, but proving ROI to leadership is.

Digital Marketing Trends in 2017 that Affect Your Content Strategy

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Refine, research, refine; welcome to the marketer’s way of life, trying to balance current marketing and content strategies against ever-changing digital marketing trends. Staying relevant, flexible, and on point with.

Trends 101

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

5 Examples of Gated Content Strategies that Generate Leads

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For inbound marketing to be effective, you have to create high-value content and use that content to entice visitors to take action. But within the inbound community, there is an. The post 5 Examples of Gated Content Strategies that Generate Leads appeared first on Kapost Content Marketing Blog.

Content Metrics: How to Assess Your Content to Inform Your Marketing Strategy

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As our ability to collect data grows, so do the different ways we can measure content marketing strategy performance. With that said, what I see most is that B2B marketers.

The 5 Most Important Metrics for Your Demand Generation Funnel

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B2B marketers are only as good as the data that they’re tracking. With longer sales cycles and a stack of marketing tech likely powering your campaigns, there are plenty of. The post The 5 Most Important Metrics for Your Demand Generation Funnel appeared first on Kapost Content Marketing Blog.

A Simple Way to Analyze Marketing Data

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Marketing data can lead you down many twists and turns. Open up your analytics software and all of a sudden, you’re in a maze of numbers. Where do you focus. The post A Simple Way to Analyze Marketing Data appeared first on Kapost Content Marketing Blog. Research and Insights

How to Appeal to Emotion in Your B2B Marketing Campaigns

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Humans are humans. Whether we’re buying software or food at the grocery store, we give our purchases careful consideration. We use both our rational and emotional brains. Is this purchase.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

From Growth Mindset to B2B Growth Hacking

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Let me ask you a couple of questions: Do you think you have what it takes? Do you think you can take on the challenge? These two questions display a. The post From Growth Mindset to B2B Growth Hacking appeared first on Kapost Content Marketing Blog. Marketing Strategy

Barriers to Marketing Success: Silos, Wasted Content, and Lack of Visibility

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With a changing buyer’s journey and better tools to deliver a cohesive customer experience, marketers have more means—and responsibility—than ever to engage prospects with meaningful, educational assets that deliver true.

Do You Need to Revisit Your Buyer Stages?

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As marketers, we’re keenly aware of the buyer’s journey and strive to make it seamless in order to increase funnel velocity and conversion rates as a whole. This is a. The post Do You Need to Revisit Your Buyer Stages? appeared first on Kapost Content Marketing Blog. Customer Experience

Programming 101 for Marketers

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Let’s face it: barring some Cormac McCarthy-ian dystopia, digital know-how is only going to become more vital as a basic skill set. In the spirit of adjusting our attachment to traditional. The post Programming 101 for Marketers appeared first on Kapost Content Marketing Blog.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

How to Build a Best-in-Class Content Operation

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In the B2B marketing world, content matters. A lot. Customers increasingly direct their own journeys, consuming huge amounts of information from and about your company before ever picking up the. The post How to Build a Best-in-Class Content Operation appeared first on Kapost Content Marketing Blog.

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How to Create Skimmable Content that Retains Readers and Generates Leads

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Are you creating great long-form content, but failing to secure the traction you were hoping for? Or maybe you’re generating a decent amount of traffic, but find that those visits.

Simple Agile Marketing Truths: What Marketers Want vs. What They Get

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What do you think of when you hear the term “agile”? Speed? Yeah, me too. But that’s not what the 1st State of Agile Marketing 2018 research found as the. The post Simple Agile Marketing Truths: What Marketers Want vs. What They Get appeared first on Kapost Content Marketing Blog.

How to Prove the ROI of Your Tech Stack

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As content operations continues to gain more traction among companies of all shapes and sizes, marketers still strive to understand better how changing teams, tools, and technologies impact their goals. The post How to Prove the ROI of Your Tech Stack appeared first on Kapost Content Marketing Blog.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

The 5 Foundational Elements of a Solid Marketing Strategy

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Each year, businesses all over the world attempt to create an essential goal to generate more success than the year before—a solid and effective marketing strategy. And each year, despite.

Content Lessons to Learn from the Space Program

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Next year will be the 60th anniversary of NASA, and as I looked through the timeline of space exploration and discovery (because I’m a loud and proud science geek like. The post Content Lessons to Learn from the Space Program appeared first on Kapost Content Marketing Blog. Content Creation

AI, Predictive Content, and the Customer Experience

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How often do you get coupons via email (and snail mail) based on your previous purchases? How many times do you find ads popping up on your screen based on. The post AI, Predictive Content, and the Customer Experience appeared first on Kapost Content Marketing Blog. Customer Experience

5 Things Marketers Wish Their CMO Knew

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Dear wise and illustrious CMO, We know you’re busy. You’re rushing from meeting to meeting all day every day making sure that everything we do drives the strategic messaging of. The post 5 Things Marketers Wish Their CMO Knew appeared first on Kapost Content Marketing Blog.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

11 Things CMOs Wish All Marketers Knew

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As B2B marketers sprint into a new year, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a. The post 11 Things CMOs Wish All Marketers Knew appeared first on Kapost Content Marketing Blog. Marketing Strategy

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7 Key Ingredients to Build the Perfect Creative Brief

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The never-ending quest to improve productivity can have a fairytale ending when teams maximize a simple and powerful tool: the creative brief outline. One of the biggest challenges for collaborators.

Effective Sales Closing Techniques That Put Content to Use

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I have a bold confession to make: as a salesperson, I want to spend my time on things that will help my prospects become customers. To achieve this goal, I. The post Effective Sales Closing Techniques That Put Content to Use appeared first on Kapost Content Marketing Blog. Demand Generation

Building a Content Inventory

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When marketers deliver the right content to the right customer at the right time, the results are increased engagement, the ability to drive prospects down the funnel, and improved revenue. The post Building a Content Inventory appeared first on Kapost Content Marketing Blog. Marketing Strategy

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Agile Marketing Practices from the 1st Annual State of Agile Marketing Report

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Marketers are no strangers to navigating uncharted territory. Once, we could craft campaigns focused only on print; now we need personalized, omnichannel, real-time messaging. There were no blueprints for making.

The Complete Guide to Build a Marketing Plan (With Editable Templates!)

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It is, without a doubt, the best time to be a marketer. Why, you might ask? Because it’s more possible than ever to execute on your marketing strategy to communicate. The post The Complete Guide to Build a Marketing Plan (With Editable Templates!)

Content Strategy for Beginners

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You know you need a content strategy to tell your business’s story, but where do you start? This question can leave marketers running in circles. Storytelling is fun. Storytelling is. The post Content Strategy for Beginners appeared first on Kapost Content Marketing Blog. Digital Marketing

7 Rules for Your Next Content Marketing Hire

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Finding a quality content marketing hire sounds like another item on the to-do list, but it’s about much more than snagging a good worker bee. B2B marketing teams need someone. The post 7 Rules for Your Next Content Marketing Hire appeared first on Kapost Content Marketing Blog. Marketing Strategy

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9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.