Kapost

3 Content Marketing Mistakes Every B2B Company Should Avoid

Kapost

Over my last seven years as an entrepreneur in the business storytelling space, my co-founder and I have had the opportunity to work with different types of companies— ranging from software and media, to corporate innovation, financial services, and even data as a service.

How to Create B2B Personas that Inform Content Marketing Strategy

Kapost

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content.

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The Difference between Content Marketing and Marketing Content

Kapost

There are a lot of ways to use content to market a product or service that barely scratch the surface of marketing content , but if you want to learn content marketing , training is just the beginning, grasshopper.

Viral Content: The Emotional Triggers That Make Us Click “Share”

Kapost

Content marketing is no longer something entirely foreign to marketing teams. In fact, a quarter of marketers now devote more than 50 percent of their budget to content.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Customer Success and Marketing: 3 Strategies to Improve Customer Retention

Kapost

Making the decision to invest in new technology is a long, arduous process. Multiple stakeholders are involved, various technologies must be assessed, and the list of competing requirements can throw a vendor into the middle of a long-anticipated internal brawl over priorities.

Why the Customer Experience Starts with Internal Alignment

Kapost

The dust from the content marketing storm has settled. Content marketing is no longer the next big tactic, or the go-to buzzword. It now enjoys a stable spot in the marketing mix, and marketers embrace content as a critical component in their strategies.

Better Content in Half the Time: Applying Scrum Principles to Content Marketing

Kapost

Let’s begin with a question: if someone told you they were, “moderately successful” or “minimally successful” at something, would you recommend that they do more of that thing in the near future? Probably not.

The Only Content Marketing Metric That Matters

Kapost

When it comes to engaging with consumers, an effective content strategy is essential. Producing educational content targeted for specific keywords can help attract more traffic and raise awareness of your brand.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Great B2B Customer Experiences Require Customer-Centric Marketing

Kapost

Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. No, that’s not a typo. It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost.

Solving the Inbound vs. ABM Contest with Content

Kapost

We are marketers, so we’re used to ever-changing marketing “buzzwords.” ” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. The Age of Inbound.

Why Every Content Strategy Needs a Managing Editor

Kapost

Jane, a director of marketing at SaaS company, eagerly opens the email attachment.

What is a Content Governance Board—And Why You Need One

Kapost

Wouldn’t it be great if your marketing leadership team was aligned across a concise set of priorities, who then rallied around them when planning and producing content? Of course it would! Many companies have tried to do this, but often with lackluster results.

10 Top B2B Marketing Metrics for 2017

Kapost

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

10 Tips for Editing Your Own Content

Kapost

If writing is a big part of your work, editing your own content should be, too. Between grammar snafus, typos, and sentences that don’t jive, each element impacts how people perceive content quality and a brand.

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The Lead Gen Mistakes Marketers Are Making

Kapost

When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes.

Top 25 B2B Marketers in the C-Suite

Kapost

In the ever-changing marketing environment, we are experiencing today, B2B marketers are forced to think outside the box now more than ever. How do you reach the correct target market? How do you engage with customers? How do you stand out in this saturated digital marketing world?

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Content and ABM: Key Learnings from the 2017 SiriusDecisions Summit

Kapost

Have you heard of ABM? Sorry, dumb question. Better question: why is ABM so hot right now? This year’s biggest marketing buzzword got a lot of attention at this year’s.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Simplify Your Gated Content Strategy

Kapost

Many marketers rely on the idea of a “funnel” to describe their customer journeys and interactions, whether that be downloading gated content or scheduling a demo. However, let’s go out. The post Simplify Your Gated Content Strategy appeared first on Kapost Content Marketing Blog.

10 New Year’s Resolutions to Improve Customer Experience

Kapost

It’s that time of year again! After holiday work parties, family, food, more food, more drinks, even more food, and even more drinks…reality sets in. We’re all collectively over the hangover and ready for a fresh start.

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Building a Content Inventory Starting with a Content Audit

Kapost

Through our (literal) thousands of interactions with marketers, we often ask, “What keeps you up at night?” ” What’s at the top of that list? Content audits. Nevertheless, an audit is an.

5 SEO Best Practices for B2B Content Marketers

Kapost

It’s common for B2B organizations to have a different specialist for each of their various online marketing channels. Unfortunately, having a group of experts can lead to a siloing and, The post 5 SEO Best Practices for B2B Content Marketers appeared first on Kapost Content Marketing Blog.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Yes, Virginia, Brand Awareness Really Does Increase Sales

Kapost

Once upon a time, a group of executives were listening to a presentation on what their marketing strategy should look like. The marketing director put together an integrated and comprehensive strategy that included content development, email, social media, and paid advertising.

Three Key Strategies for the New Marketing Director

Kapost

You did it. You’ve stepped above the tactical “write all the things” and “click all the buttons to launch right now,” and you’re ready to take on that strategic role. The post Three Key Strategies for the New Marketing Director appeared first on Kapost Content Marketing Blog.

Content Operations: What is Waiting Costing You?

Kapost

The intent to expand content marketing efforts is in every B2B marketing survey. B2B marketers plan to create more content, spend more on content marketing, increase the number of channels. The post Content Operations: What is Waiting Costing You? appeared first on Kapost Content Marketing Blog.

Top 10 Takeaways from the B2B Customer Experience Report [Original Research]

Kapost

Today, everything is connected. From the screen of your iPhone you can: control the heat of your home, monitor your bank account, play music, sync photos, send an email, etc. The advancements in technology over the past ten years have been pretty great—err, unless you’re a B2B marketer.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Why Relevance Outsmarts Personalization in B2B Marketing

Kapost

Personalization is all the rage in marketing, and for good reason. In a B2C context like e-commerce, it can dramatically improve shopping experiences by suggesting items based on a user’s purchase history. Personalization in the B2B world is a completely different animal.

Strategy Before Tactics: 3 Simple Steps for More Effective Content

Kapost

It’s not easy to know where and how to allocate funds to craft an effective content strategy. Between technology, resources, and implementing specific tactics, cobbling together a winning marketing mix can feel a bit like playing chess in the dark.

How Agile Encourages Sales and Marketing Collaboration

Kapost

Alien vs. Predator. BetaMax vs. VHS. Microsoft vs. Apple. Rolling Stones vs. The Beatles. Sales vs. Marketing. Anyone who has been caught in the cross-hairs of a sales vs. marketing skirmish won’t contest its place on a list of the greatest rivalries of all time.

6 Different Types of Buyer Journey Maps

Kapost

Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

How to Optimize Content for Sales Use

Kapost

Content Marketing Institute’s latest trends report reveals that 29% of brands’ total marketing budget goes to content and 85% of B2B organizations attribute their success to content marketing. In Salesforce’s.

Why Video Should Play a Vital Role in Your Content Marketing Strategy

Kapost

If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids.

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Why B2B Marketing Still Needs Social Media

Kapost

When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Between daily content creation, constant updates, online conversation management, and striving to stay relevant to a highly curated customer base while remaining competitive, it can seem like an overwhelming nut to crack with little payoff.

4 Examples of the Best B2B Influencer Content Marketing

Kapost

Are you struggling to create engaging content for your B2B audience? Maybe you’re running short on time and are unable to produce enough content. Perhaps you’re facing budget constraints to promote your content. These examples of common B2B content marketing challenges may be all too familiar.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.