Kapost

JANUARY 15, 2020

Thinking about buying content software to uplevel your content marketing efforts this year? Congrats! Graduating from scattered spreadsheets and emails in favor of a powerful, integrated platform is an essential part. The post How to Pick the Best CMP for Strategic Planning appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Planning 62

Planning Best Practices Software Buy 62

Kapost

JANUARY 9, 2020

You see a problem in the way your organization does content today, and this—this!—is the year you’re going get the software your team needs to fix it. Like many marketers. The post The 4 People You Need in a Content Software Buying Group appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Software 62

Software Buy Content Organization 62

Kapost

JANUARY 3, 2020

The post The Top 2020 Marketing Resolutions appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Marketing 71

Marketing Content Features 71

Kapost

DECEMBER 18, 2019

Q: What happens when you put 100 of the smartest marketers you know together for two days? A: Some pretty remarkable conversations. I know this because I had the privilege. The post We Put 100 Marketers in a Room for 2 Days. Here’s What They Talked About appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Marketing 48

Marketing Conversion Content 48

Kapost

DECEMBER 5, 2019

I’ve seen it, you’ve seen it, we’ve all probably seen the annual horrifying awe-inspiring MarTech landscape “supergraphic” from the Chief Marketing Technologist blog. This year’s version includes more than 7,000 (yes, The post Before You Buy Content Software, Do These 3 Things appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Software 93

Software Buy Content Features 93

Kapost

SEPTEMBER 12, 2019

I’m a reluctant dental patient. A very, very reluctant dental patient. There, I said it. And I’m not the only one. Studies have found that more than 60% of people are. The post 5 Things My Dentist Taught Me about Customer Experience appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Studies 54

Studies Content Features 54

Kapost

AUGUST 22, 2019

New research from Aberdeen Group shows that customer experience, driven by optimized content, is a key driver of overall business success. The report, entitled Content-Driven Customer Experiences: Optimize Your Content. The post The Science is Settled: Good Content is Good Business appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Business 48

Business Content Optimization Research 48

Kapost

AUGUST 20, 2019

It’s been said that marketing sits on the largest data stores in any company, and it stands to reason. Customer and prospect databases, activity records, scoring, attribution, and the myriad. The post AI and the Black Box Problem appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Marketing Prospects 54

Marketing Prospects Activities Paid Search Agency Content 54

Kapost

AUGUST 15, 2019

When I started with Synopsys, a software security company, managing content was a constant struggle. We were creating a lot of it, but we always heard the sales team say, The post How We Equipped Sales—and Made Ourselves More Efficient appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Efficiency 48

Efficiency Software Content Companies 48

Kapost

AUGUST 8, 2019

Hiring for creative roles can be intimidating without a strong understanding of the skills each role brings to the content operation. We’ve outlined technical skills to look for when hiring. The post How to Hire Creative Roles for a Content Operation appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Creativity 54

Creativity Content Marketing Strategy Marketing & Strategy 54

Kapost

AUGUST 1, 2019

According to the Content Marketing Institute, 88% of B2B marketers are focused on creating “more engaging and higher quality content”—or at least planning to do so in the coming year. The post Implementing Full-Funnel Content appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Top of Funnel 59

Top of Funnel Content Marketing Funnels Planning 59

Kapost

JULY 30, 2019

Imagine a new client is searching for price information on your website or a returning client is searching for support. You’ve achieved your first goal—they have a specific need, and. The post Accelerating the B2B Cycle With Content appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

B2B 69

B2B Content Pricing Price 69

Kapost

JULY 9, 2019

Trying to build an effective and cohesive B2B content marketing engine without the right tech is like moving to a new country without money, transportation, or familiarity with the language. In simple. The post How a Content Marketing Platform Empowers Your Entire B2B Marketing Team appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

B2B Marketing 69

B2B Marketing Content Marketing B2B Content 69

Kapost

JULY 1, 2019

Webinars may well have been the inspiration for Murphey’s Law—whatever can go wrong seems, indeed, to go wrong. Patchy sound, unreliable WiFi, guests who ramble—and it’s all (usually) live. And. The post How to Create a Webinar Slide Deck [with a Downloadable Template] appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Template 74

Template Webinar Metrics Content 74

Kapost

JUNE 25, 2019

One of the questions I most often get asked is, what does content marketing look like when we’re responsible for developing value at every step of the buyer’s journey? Should. The post Scale Up Your Content Experience by Narrowing Down Your Truth appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Content 74

Content Content Marketing Marketing 74

Kapost

MAY 24, 2019

I attended several marketing presentations at this year’s Boulder Startup Week, but as a digital marketer who loves social media, one especially stood out. The presentation was What Wikipedia Won’t Tell. The post Improve Your Social Selling: Lessons from Boulder Startup Week appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Startups 72

Startups Wikipedia Social Media Social Marketing 72

Kapost

MAY 21, 2019

As expected, this year’s SiriusDecisions Summit didn’t disappoint. It was three days packed with seventeen tracks, countless sessions, and more than 3,500 attendees. Themed Together: Achieving High-performance by Aligning the. The post 7 Takeaways from SiriusDecisions Summit 2019 appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Content 67

Content 67

Kapost

APRIL 18, 2019

It was once said that software would eat the world. Now it appears that machine learning is poised to eat both software and the world. But what exactly does this mean. The post How Will AI Shape Content Operations? appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Content 48

Content Software 48

Kapost

APRIL 25, 2019

A holistic view of your content’s, well, content—what you’re saying, how you’re saying it, and whether it’s aligned to your strategy—is the measurement of message consistency. It’s your ability to. The post Why You Need to Start Measuring Message Consistency appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Marketing & Strategy 48

Marketing & Strategy Content Marketing Strategy Marketing 48

Kapost

MAY 2, 2019

One of the biggest challenges that marketing teams have is budget management. The process of figuring out what to spend on content can feel like throwing darts in the dark—especially. The post 3 Simple Ways to Create Content with Higher ROI appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

ROI 59

ROI Budget Management Content Spending 59

Kapost

MAY 7, 2019

Data analytics and management are an ever-evolving piece of the marketing puzzle. The numbers serve as a consistent guide for how brands can leverage and/or re-calibrate focus to generate more. The post How to Combine Data and Creativity as a Strategic Differentiator appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Differentiation 67

Differentiation Creativity Analytics Generation 67

Kapost

MAY 2, 2019

One of the biggest challenges that marketing teams have is budget management. The process of figuring out what to spend on content can feel like throwing darts in the dark—especially. The post 3 Simple Ways to Create Content with Higher ROI appeared first on Kapost Blog.

ROI 80

ROI Budget Management Content Spending 80

Kapost

APRIL 23, 2019

These days, it seems there’s hardly be anything marketers can’t measure when it comes to our content. We track engagement trends, cover our content with metadata tags, and pour over performance. The post Marketing’s Next Frontier: Measuring Message [Webinar] appeared first on Kapost Blog.

Webinar Metrics 95

Webinar Metrics Tagging Trends Content 95

Kapost

APRIL 18, 2019

It was once said that software would eat the world. Now it appears that machine learning is poised to eat both software and the world. But what exactly does this mean. The post How Will AI Shape Content Operations? appeared first on Kapost Blog.

Content 103

Content Software 103

Kapost

APRIL 4, 2019

I’d like to share an often-overlooked fact: Right now, sitting in your inbox, there are probably hundreds (though perhaps less if you keep your email organized) of subject matter experts. The post 4 Questions Keeping Marketing Leaders up at Night appeared first on Kapost Blog.

Marketing & Strategy 73

Marketing & Strategy Marketing Email Marketing Organization 73

Kapost

APRIL 2, 2019

A content strategy is the north star of marketing—or at least, it should be. Too often, however, content strategies are no more than polished documents that are labored over, circulated, The post The Tension of Building a Content Strategy—and How to Handle It appeared first on Kapost Blog.

Ad Building 100

Ad Building Marketing & Strategy Content Marketing Strategy 100

Kapost

MARCH 28, 2019

Successful content marketing engages audiences during “brain break” moments. Time is more valuable than money, and people want to make sure that they’re making the most out of their valuable. The post How to Diversify from Product-Centric Content appeared first on Kapost Blog.

Product 88

Product Content Content Marketing Demand Generation 88

Kapost

MARCH 21, 2019

In 1983, Harley-Davidson was facing financial collapse. The demand for their products had diminished and the company was saddled with unfavorable contracts and overhead that dug into their profitability. By 2009—25. The post How to Build a Thriving Customer Community appeared first on Kapost Blog.

Communities 89

Communities Ad Building Demand Product 89

Kapost

MARCH 14, 2019

I had to laugh when I thought about it. I’ve been actively involved in content marketing for 20 years. Seems like I just started. There’s something new to learn every. The post Moving to the Next Level of Content Operations Maturity appeared first on Kapost Blog.

Content 59

Content Activities Content Marketing Marketing & Strategy 59

Kapost

MARCH 12, 2019

We live in a time where attention spans are the ultimate form of currency. We also live in a time where companies have the potential to reach customer bases all. The post The Skills You Need for the Ideal Content Team appeared first on Kapost Blog.

Content 87

Content Paid Search Agency Companies Marketing Strategy 87

Kapost

MARCH 5, 2019

Attracting and keeping your ideal audience can be a difficult proposition. Buyers have become increasingly sophisticated, with higher expectations of the brands that they buy from. With more customers opting. The post Examples of Rich Media to Hook Your Audience appeared first on Kapost Blog.

Examples 73

Examples Media Buy Brand Identity 73

Kapost

FEBRUARY 27, 2019

Gone are the days when a single copywriter was expected to handle the full volume of an organization’s content production. Now, the motto of the day is “teamwork, making the. The post How to Hire an Amazing Head of Content Operations appeared first on Kapost Blog.

Copywriting 66

Copywriting Content Product 66

Kapost

FEBRUARY 25, 2019

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” –John Wanamaker There are few things marketers want more than to understand the. The post 3 First Steps to Data-Driven Marketing ROI appeared first on Kapost Blog.

ROI 97

ROI Advertisements Advertising Marketing 97

Kapost

FEBRUARY 19, 2019

It’s not every day that I get to write a letter to my 22-year-old self. Ten years ago, I had little understanding of how much my content job would change. The post The Skillset You Need to Be Hired for Content Operations appeared first on Kapost Blog.

Content 61

Content Marketing Strategy Marketing & Strategy Marketing 61

Kapost

FEBRUARY 12, 2019

Last fall, my wife and I bought a new house: a fixer-upper. We had 30 days between our closing and our move-in date to gut and replace a kitchen, tear. The post 6 Questions to Consider When Hiring a Content Writer (+6 Experts on Hiring In-House) appeared first on Kapost Blog.

Content 121

Content Marketing Strategy Marketing & Strategy Marketing 121

Kapost

FEBRUARY 6, 2019

We all know—I hope—that a content strategist isn’t the person in charge of figuring out how to make more content, but rather owns the strategy of translating organizational and marketing strategy. The post How to Hire a Great Content Strategist appeared first on Kapost Blog.

Content 76

Content Marketing Strategy Marketing & Strategy Personalization 76

Kapost

FEBRUARY 4, 2019

In our fast-paced world with new tools and technologies springing up faster than the MarTech 5000 can update its infographic, we’re all writing our own career stories and blazing our. The post The Background I Didn’t Know I Needed: The Unlikely Trajectory of a Marketer appeared first on Kapost Blog.

Marketing & Strategy 113

Marketing & Strategy Marketing Tools Marketing Strategy 113