Kapost

3 Content Marketing Mistakes Every B2B Company Should Avoid

Kapost

Over my last seven years as an entrepreneur in the business storytelling space, my co-founder and I have had the opportunity to work with different types of companies— ranging from software and media, to corporate innovation, financial services, and even data as a service.

10 Tips for Editing Your Own Content

Kapost

If writing is a big part of your work, editing your own content should be, too. Between grammar snafus, typos, and sentences that don’t jive, each element impacts how people perceive content quality and a brand.

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Trending Sources

The Difference between Content Marketing and Marketing Content

Kapost

There are a lot of ways to use content to market a product or service that barely scratch the surface of marketing content , but if you want to learn content marketing , training is just the beginning, grasshopper.

Viral Content: The Emotional Triggers That Make Us Click “Share”

Kapost

Content marketing is no longer something entirely foreign to marketing teams. In fact, a quarter of marketers now devote more than 50 percent of their budget to content.

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

Top 25 B2B Marketers in the C-Suite

Kapost

In the ever-changing marketing environment, we are experiencing today, B2B marketers are forced to think outside the box now more than ever. How do you reach the correct target market? How do you engage with customers? How do you stand out in this saturated digital marketing world?

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The Only Content Marketing Metric That Matters

Kapost

When it comes to engaging with consumers, an effective content strategy is essential. Producing educational content targeted for specific keywords can help attract more traffic and raise awareness of your brand.

Solving the Inbound vs. ABM Contest with Content

Kapost

We are marketers, so we’re used to ever-changing marketing “buzzwords.” ” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. The Age of Inbound.

3 Ways Agile Helps Scale Content Marketing

Kapost

To an outsider looking in, a bigger content marketing program seems to be better. . Heftier budgets, growing teams, and a steadily increasing flow of content seemingly prove a department is doing its job. .

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Great B2B Customer Experiences Require Customer-Centric Marketing

Kapost

Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. No, that’s not a typo. It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost.

What is a Content Governance Board—And Why You Need One

Kapost

Wouldn’t it be great if your marketing leadership team was aligned across a concise set of priorities, who then rallied around them when planning and producing content? Of course it would! Many companies have tried to do this, but often with lackluster results.

The Lead Gen Mistakes Marketers Are Making

Kapost

When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes.

6 Different Types of Buyer Journey Maps

Kapost

Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys.

Why Every Content Strategy Needs a Managing Editor

Kapost

Jane, a director of marketing at SaaS company, eagerly opens the email attachment.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

10 New Year’s Resolutions to Improve Customer Experience

Kapost

It’s that time of year again! After holiday work parties, family, food, more food, more drinks, even more food, and even more drinks…reality sets in. We’re all collectively over the hangover and ready for a fresh start.

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Yes, Virginia, Brand Awareness Really Does Increase Sales

Kapost

Once upon a time, a group of executives were listening to a presentation on what their marketing strategy should look like. The marketing director put together an integrated and comprehensive strategy that included content development, email, social media, and paid advertising.

Why B2B Marketing Still Needs Social Media

Kapost

When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Between daily content creation, constant updates, online conversation management, and striving to stay relevant to a highly curated customer base while remaining competitive, it can seem like an overwhelming nut to crack with little payoff.

Top 10 Takeaways from the B2B Customer Experience Report [Original Research]

Kapost

Today, everything is connected. From the screen of your iPhone you can: control the heat of your home, monitor your bank account, play music, sync photos, send an email, etc. The advancements in technology over the past ten years have been pretty great—err, unless you’re a B2B marketer.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

4 Examples of the Best B2B Influencer Content Marketing

Kapost

Are you struggling to create engaging content for your B2B audience? Maybe you’re running short on time and are unable to produce enough content. Perhaps you’re facing budget constraints to promote your content. These examples of common B2B content marketing challenges may be all too familiar.

How Agile Encourages Sales and Marketing Collaboration

Kapost

Alien vs. Predator. BetaMax vs. VHS. Microsoft vs. Apple. Rolling Stones vs. The Beatles. Sales vs. Marketing. Anyone who has been caught in the cross-hairs of a sales vs. marketing skirmish won’t contest its place on a list of the greatest rivalries of all time.

Why Relevance Outsmarts Personalization in B2B Marketing

Kapost

Personalization is all the rage in marketing, and for good reason. In a B2C context like e-commerce, it can dramatically improve shopping experiences by suggesting items based on a user’s purchase history. Personalization in the B2B world is a completely different animal.

Strategy Before Tactics: 3 Simple Steps for More Effective Content

Kapost

It’s not easy to know where and how to allocate funds to craft an effective content strategy. Between technology, resources, and implementing specific tactics, cobbling together a winning marketing mix can feel a bit like playing chess in the dark.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

How to Generate Fresh, Customer-Centric Content

Kapost

Being innovative and creative is a big part of marketing, but campaigns based on customer-centric content topics are game changing.

Q&A with SiriusDecisions: The Content Operation Imperative

Kapost

We had the pleasure of sitting down with Christine Polewarczyk, Research Director in the Content Strategy and Operations service at SiriusDecisions, to ask our most burning questions around marketing’s greatest challenges. The post Q&A with SiriusDecisions: The Content Operation Imperative appeared first on Kapost Content Marketing Blog. Content Marketing Leaders Intermediate Content Marketing Marketing Strategy Planning for Content

The Psychology Behind a B2B Marketing Plan

Kapost

Just because we’re business-to-business doesn’t mean we have to engage with one another like machines. Behind a business are (newsflash!) humans. Still, how we communicate with prospects and customers should be different than the B2C marketing approach. How come?

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Agile Marketing: 5 Critical Things You Need to Know

Kapost

If you ask five people to define agile marketing , you’ll probably get five different answers. But the unifying principle of agile—across industries and fields—is prioritizing the right work to make an efficient and quantitative impact, and doing it even better next time.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Why Video Should Play a Vital Role in Your Content Marketing Strategy

Kapost

If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids.

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5 Marketing Challenges from Top B2B Marketing Leaders [Infographic]

Kapost

Remember “back in the day” when a solid content marketing strategy involved little more than a solid blog post, a Twitter account, and some SEO keyword research? Ahh, the good ol’ days. For the early adopters of content marketing, our current days can feel pretty bleak.

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The Value of ABM Goes Beyond Marketing

Kapost

Pushing product: it’s what B2B companies have been doing for years. Even if we say we’re putting the customer front and center, usually we’re not really walking the talk.

Who Cares If You Meet Your Marketing Content Goals?

Kapost

Carter Stepanovsky cares. Carter’s a customer success mana ger at Kapost. Given the descriptive title, it’s fairly easy to deduce the job’s role and responsibilities. But it’s fascinating still to unravel the behind-the-scenes details of a function that might otherwise be taken for granted.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Want to Generate More Leads? Try These 6 Tips

Kapost

As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads.

Lead Gen Hacks: 3 Strategies to Improve Content Conversions

Kapost

In the world of content marketing, there are no shortcuts: you need high-quality storytelling to build a strong connection with your target audience. But what happens after you’ve built that bond? Do your readers move on to become customers? This is where conversion optimization comes into play.

10 Top B2B Marketing Metrics for 2017

Kapost

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year.

A Recipe for Social Selling: Social Selling Begins and Ends with Content

Kapost

Social selling is a lot like making the perfect chocolate soufflé; everybody wants to do it, but only a few know how to make it really work. I’m one of those few people who understand social selling.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.