Sat.Jul 30, 2011 - Fri.Aug 05, 2011

B2B social media: Highlights from new benchmarking research

The B2B Research Blog

B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer.

Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.

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Trending Sources

Future of Buyer Personas is Social - Part 4 ( A New Role and Framework)

Tony Zambito

Image by Arenamontanus via Flickr. This is the fourth part of a series of reflective articles on the future of buyer personas. 

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing.

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The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Are B2B companies that refuse to engage in social media facing extinction?

grow - Practical Marketing Solutions

“No.&#. That’s the short answer to a question that was posed to me in Focus (which seems quieter and more manageable than Quora ). It got my attention because it is a question I often hear in my classes too.

The Button Color A/B Test: Red Beats Green


Button color is one of the longest standing debates in the world of conversion and optimization. Everyone seems to have their favorite color. At different times in the last two years, I’ve heard green, pink, red, orange, and even light blue as THE ONE COLOR that works best.

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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.


The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.

Fuel Marketing Success with 1:10:100


The quandary of bad data has flustered marketing professionals for decades. It’s pretty obvious that outdated customer information wastes time and resources as well as reduces opportunity creation and revenue, but it’s so hard to quantify rarely is action taken. Fear not, there is a way to change this paradigm… Based

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Five steps to fix Foursquare

grow - Practical Marketing Solutions

It’s been about a year since I wrote anything significant about Foursquare so I thought it was time to check-in. Check-in. Get it? Oh, never mind.

4 Tools for Measuring Your Online Influence

Modern Marketing

by Jesse Noyes | Tweet this In the online marketing world, you’re only as good as the content you create and the network you share it with. It’s no wonder that so many B2B and B2C brands have intensified their efforts to grow online influence and reach influencers through social media. Measuring online influence is a difficult task at best. For the most part, marketers have been constrained to piecemeal metrics like page views, followers and likes.

How (not) to succeed in business social media without really trying

EMagine B2B Blog

I recently came across a post by Jay Baer that I think deserves the widest possible readership. Because, as he points out at the outset, social media has arrived at a crossroads …which he encapsulates as “Do we want to focus on the social, or focus on the media?” Jay’s theme is that too [.]. B2B Web Strategy Social Media

Remove the Barriers to Strategic Planning in B2B Marketing

Digital B2B Marketing

As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. The goal is to create a strategy that survives the full year (and beyond) and gives you a framework for more tactical planning, execution and optimization. Today, many companies have replaced strategic planning with a set of goals and tactics, without a formalized marketing strategy.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

My Stolen Car, A Sleazy Salesman and 5 Marketing Lessons for Business Owners

B2B Marketing Insider

Two weeks ago my wife’s car was stolen. She was upset…I was not. . The car that was stolen was large, practical, paid off and ran pretty well. But folks, it was a minivan! So while she labored over “who would steal a car with child car seats and kid’s DVDs in it?&#

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Marketers: How To Get Noticed by “Influencers”

Modern Marketing

by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust.

Landing Pages: Get Readers to Take Action

Writing on the Web

How do you get readers to take action? Short answer: a landing page. Also known as a sales page, squeeze page).

Business Lessons from the Woodtick Theater


A few weeks back, I had a chance to get away for a few days “up nort&# as Minnesotans say, for some fishing and relaxing with the family. While there, my mother-in-law took us to the Woodtick Theater , a bluegrass music show in the huge metropolis of Akeley (population: 432).

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Social Media Measurement – Would You Still Do It If There Was No ROI?

B2B Marketing Insider

There has been plenty of debate about the ROI of social media. And just before my friend Eric Wittlake went on vacation this week, he stoked my creative juices once again with this thought-provoking post about social media measurement.

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.


The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. It’s my job to stay abreast of these new features and recommend to clients where appropriate. Here’s a couple to consider (promise to explain easily!)

Online videos “for dummies”: a getting-started guide

EMagine B2B Blog

Continuing our series on online video – the most recent being this one – we realize that most of our clients aren’t General Motors, and won’t be creating videos with truly high production values anytime soon. But that doesn’t mean that the medium isn’t for them. Video can tell a story easier and quicker than [.]. B2B Web Strategy Engaging Visitors

B2B Word on the Street: Selling

MLT Creative

This Week's B2B Word on the Street is: SELLING. In my opinion, the most riveting cinematic speech about the art of the sale is Alec Baldwin's fiery monologue in the movie "Glengarry Glen Ross." He takes a disgruntled group of real estate salesmen to school, and from "Put the coffee down!"

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

A spicy approach to addressing complexity on your website

grow - Practical Marketing Solutions

By Robert Dempsey, Contributing {grow} Columnist. The information density of our world is creating a challenge for every indvidiual and business. We have not yet reached the Age of Filtering!

How do You Get Busy Executives to Engage in an Analysis?

The ROI Guy

In a recent group discussion about diagnostic assessments and economic justification tools, everyone agreed that they were vital for today's frugalnomics afflicted environment. Buyers are forced to do-more-with-less, and reluctant to invest in change. Maintaining the status-quo is the easiest route for buyers, unless you, the vendor as trusted advisor, show them that there is a cost of doing nothing. However, the group consensus was that this was easier said than done.

3 Lead Management Questions Sales will Ask Marketing

Modern Marketing

by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. Now you’re onto “the leads still suck, but please give us more” conversation.

Don’t Take “Selling” Out of Content Marketing

Industrial Marketing Today

Notice how discussions about content marketing are full of words like engagement, helpful, sharing, nurturing and community building. These are all great at soft selling without irritating the customer. No complaints there. However, have we gone too soft with content marketing when it comes to selling industrial products and services? May be it’s time to inject a healthy dose of reality into this warm and fuzzy picture. And that is… content marketing must deliver a real business value.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Meet the new Queen of Viral Video

grow - Practical Marketing Solutions

I have such a special treat for you today. One of my first Twitter friends was Michelle Chmielewski. What started as a silly little tweet exchange turned into a wonderful friendship and collaboration. You may remember Michelle for being featured prominently in The Tao of Twitter.

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Social Proof: Are You Using Client Recommendations?

Writing on the Web

This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take action. It’s called social proof. Robert Cialdini wrote about six weapons of influence in his landmark book Influence.

Google+ Vs. Facebook [Cartoon]


Google+ and Facebook are battling for social networking superiority. Isn't it ironic that the most popular user on Google+ is Facebook's Mark Zuckerberg? Free Download - Improving SEO: A Practical Guide. Use SEO to drive more visitors to your site.

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Act-On Buys Marketbright Assets

Customer Experience Matrix

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. Marketbright’s problems have been obvious for months, so that they would vanish is not news. The interesting question is why Act-On made the purchase. I discussed this last Thursday with Act-On CEO Raghu Raghaven.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results