Sat.Apr 03, 2010 - Fri.Apr 09, 2010

It's All About Revenue

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Cold Calling 101: The Monthly Campaign

Sales Prospecting Perspectives

A critical component to the success of any teleprospecting rep is a healthy regiment of cold calling. While qualifying inbound activity is also essential to hitting your goals, it is the cold calling activity that maintains the deep qualifying skills and habits of highly effective reps. For this reason, you should be running unique monthly cold calling campaigns with your reps. Here are the three steps we take when getting our monthly cold call campaigns started: 1.

5 Steps to B2B Marketing Success

Everything Technology Marketing

By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Prospects and customers are becoming more sophisticated and better informed than ever before.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best of B2B Marketing. March 2010. Great stuff in the world of B2B Marketing for March 2010. The following are the top items from featured sources based on social signals.

Stats 18

10 Things You Must Do for LinkedIn Profile Completeness

WindMill Networking

If you looked at 10 different LinkedIn profiles, you might see 10 different ways in which people have entered their details.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

5 Tips For @chrisbrogan's New Marketing Experience, aka: Inbound Marketing Summit

Smashmouth Marketing

Next week I'll be speaking at Chris Brogan's New Marketing Experience in San Francisco. In a recent post, @chrisbrogan talks about the event: " One thing that’s different with my events than with other events: Every sponsor and exhibitor and speaker is someone we think has something to offer you.

Follow Friday Blog Post

The CRAP Report

In response to Chris Brogan ’s tweet and subsequent blog post about turning Twitter’s Follow Friday into a more expanded blog entry, detailing why you think people should follow your recommendations, here’s my entry – The CRAP Report’s #FollowFriday list: .

Savvy Week in Review - April 9

Savvy B2B Marketing

Here's a roundup of this week's thought-provoking posts to get your weekend started. Enjoy! ~

Rebel Rant: Are They At it Again????

Phoenix Rising



B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Remedy for the Overworked B2B Marketing Director

The Content Factor

B2B Marketing Directors are particularly busy these days. While the economy shows signs of improving, they are skeptical and cautious. They will believe there's an upturn when their budgets and headcounts go back up. Until then, they are running as fast as they can on the tightest resources.

Rebel Rant: Are They At it Again????

Phoenix Rising


Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picture

Marketing Edge

It’s one thing to rise within a small Midwestern company to international recognition, it’s another to return to the Midwest and create a new dynamic environment for others to thrive.

A Simple Technique for Reducing Bounces & Unsubscribes

The Point

It used to be said that the average US business mailing address (snail mail) changes once every 9 months. That’s individuals moving, not companies.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Customers don’t care about Channels

Buzz Marketing for Technology

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door.

Stepping Out With Your Brand Without Slipping Up

Savvy B2B Marketing

Say the word “tradeshow&# to a group of sales and marketing professionals and ask them for the first word/phrase that comes to mind. I got answers as varied as “booze-fest&# to “waste of time&#. Very few mentioned anything related to being a productive way to advance their brand.

How to Make your Content Work Harder for You?

Connect the Docs

I have invited Bett Hrusch to discuss about Repurposing Content. Beth is Senior Editor at Interact Media , a content marketing software company. Read on to get Beth's insights on how to creatively repurpose your content. Did you know that you are creating content for your business on a daily basis?

Inside HP Software Social Media

Marketing Edge

Time 21:13. Corporate America is getting comfortable with social media.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Three Reasons Executives Should Invest in Customer Strategy Before Marketing Automation

Tony Zambito

Image by DavidErickson via Flickr. The temptation is enormous.   Each staff meeting is accompanied by a cacophony of demands.

Wake up and Send More Email

Anything Goes Marketing

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today.

Interviews Part 1: Are you interviewing or just chatting?


When you are interviewing a customer, are you really getting the information you need or are you just shooting the breeze? Of course you want to establish rapport with customers during an interview for a case study or other marketing project.

New Buying Paradigm Not So New for High Tech Marketing

B2B Marketing Traction

Tweet. When I first read Geoffery Moore’s Crossing the Chasm in the early 1990s, I was amazed at how well the author, then a partner at Regis McKenna, Inc. nailed what worked and what didn’t work in technology marketing.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Whose Marketing Plan Is It, Anyway?

The Content Factor

There’s a chronic disconnect between the motivations of B2B marketers and their prospects. Until marketers fix it, they will contending with their prospects instead of influencing them. Does your marketing organization suffer from this disconnect?

Appointment Setting Vendors Can Reduce Carbon Footprint

Smashmouth Marketing

Someone asked me recently where the Green in Green Leads came from?

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even is getting into the lead nurturing space. But Facebook?

BI’s Place in Sustainability Reporting

Content Marketing for BI

As some of you already know, I’m quite interested in the linkage between corporate sustainability, also known as corporate social responsibility or CSR, and business intelligence. There’s a very logical place for BI teams, processes, and technologies in CSR.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Get Ready for the iBoard

Marketing Finger

I saw this image as a blog post comment yesterday and unfortunately can’t remember where I found it. If you know the copyright owner, please let me know so I can attribute it accordingly. This was just too funny to not share.

Know When To Fold ‘Em

The CRAP Report

Ah yes – you know where that line comes from, don’t you? While country music is not necessarily my go-to choice of music genres, I really love the song The Gambler by Kenny Rogers. I love it for a couple of reasons, really.

Top 8 Tips for Launching a Collaborative Blog Without Bloodshed or Group Therapy

Savvy B2B Marketing

Last week, Savvy B2B celebrated our one-year anniversary. As we mentioned in that post, we have learned a LOT over the last year about managing a team blog. Over the next few weeks, we'll share our favorite tips. In our last post we talked about the benefits of collaborative blogging.

Does Meeting Goals Equal Success?

Phoenix Rising

Find Your Power RebelationsTV


How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Does Meeting Goals Equal Success?

Phoenix Rising


The Top 10 iPad Apps

Marketing Finger

It was just over two months ago that Apple CEO Steve Jobs unveiled the Apple iPad , the company’s new flagship product. As with the iPhone and iPod Touch, apps are going to be central to the iPad.

3 Qualities of a Community Catalyst – Part 3

Marketing Edge

Energy, Ideas, Generosity. Kansas gets a lot of tornados, one of them is Lisa Qualls. She is a good kind of tornado, the kind that gets people moving, sees the positive in most any situation, and is full of energy. Qualls helped organize the Kansas City tweet up during our SxSw road trip.

Research shows young procurement professionals embracing social web

grow - Practical Marketing Solutions

Planning on using the social web to market to B2B decision-makers? According to just-released research from London’s Base One Group , you might consider the age of your target audience.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.