Sat.Jan 10, 2009 - Fri.Jan 16, 2009

Business Lessons From Mars

Smashmouth Marketing

Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since. The Market part started with my love of marketing. The courage part came from several life changing business events.

Twitter Squatting - a new cyber sport

Buzz Marketing for Technology

Its a snowy Saturday and I just picked up an email comment from one of my blog readers pointing out an incorrect twitter handle for Levi's on my list of Brands that Tweet. I vowed right then to scrub the whole list, since it beat shoveling the driveway by a long shot!

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effective marketer principle 4: take responsibility for decisions

The Effective Marketer

the fourth principle can be summarized in one word: act! marketing managers can sometimes get caught up on the creation of the plan, discussing with the team everything that will be done, the campaigns, the nice webinars


Five Resources for Job Hunting Online


The news about unemployment just keeps getting uglier as the jobless rate recently reached its highest level in 16 years. If you are one of the people behind these numbers, my best wishes and prayers are with you.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

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How to Avoid Bad SEO: My SEOmoz 15 Minutes of Fame


I had the honor of having a guest post on how to avoid bad SEO consultants published on YOUmoz last week. Based on my own experience, and citing the work of lots of smart SEO experts, the post provides advice on how to spot SEO spammers and scammers, as well as how to find an effective, reputable firm to provide SEO services. The final post looks a bit link-heavy as it was edited down quite a bit.

First Appointment = First Date

Smashmouth Marketing

We get asked all the time, "how good will the appointments you set for us be?" It's a good question and the answer relies on many variables. One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment. Some will be good, some will be great, every once in a while there will be a complete dud.