Sat.Jun 30, 2007 - Fri.Jul 06, 2007

Trending Sources

Sources of Benchmark Studies

Customer Experience Matrix

Somehow I found myself researching benchmarking vendors this morning. Usually I think of the APQC , formerly American Productivity and Quality Center, as the source of such studies. They do seem to be the leader and their Web site provides lots of information on the topic. But a few other names came up too. (I’ve I’ve excluded some specialists in particular fields such as customer service or health care.): Kaiser Associates Reset Group (New Zealand) Resource Services Inc.

B2B Lead Generation Blog: Off-Topic: On Selling Ideas in 1776

B2B Lead Generation Blog

fellow blogger tom pick, over at the the webmarketcentral blog tagged me to write something off topic, interesting, seasonal and non-work related this week. i liked tom's off topic post (great pictures) chronicling his kid's deluxe tree

Off-Topic: The Tree Deck

WebMarketCentral

Since almost no one is working this week (other than me), the WebMarketCentral blog will take a break from web marketing coverage as well, to showcase one of my other activities: ongoing construction of a tree house, or more accurately, a "tree deck," for the kids.

Is Marketing ROI Important?

Customer Experience Matrix

You may have noticed that my discussions of marketing performance measurement have not stressed Return on Marketing Investment as an important metric. Frankly, this surprises even me: ROMI appears every time I jot down a list of such measures, but it never quite fits into the final schemes. To use the categories I proposed yesterday , ROMI isn’t a measure of business value, of strategic alignment, or of marketing efficiency.

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