May, 2017

Trending Sources

Is Influencer Marketing B2B’s Golden Egg Opportunity?

Type A Communications

May 16, 2017 by Carla Johnson As much as we’d like to think we’re impartial buyers, everyone’s influenced by someone. When it comes to big-ticket purchases, it’s even more true. read more.

Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings.

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How to Plan Your Video Marketing Strategy

Vidyard

You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. You’re joining the big leagues!

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The 30 possible ways you can create customer value

grow - Practical Marketing Solutions

By Mark Schaefer.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

No Challenge, No Change

Your Sales Management Guru

No Challenge, No Change.

How to Get More Search Engine Traffic to Your Landing Pages

Act-On

Smart marketers use landing pages. Because they get more conversions. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take.

Does corporate storytelling work? Some mega-brands say no.

grow - Practical Marketing Solutions

By Mark Schaefer. With much flourish, Coca-Cola announced in 2011 that it would be moving from “ creative excellence to content excellence.”

How Top B2B Marketing Teams Use Revenue Attribution — 4 Trends We Discovered

bizible

When it comes to the adoption of new technology, top marketing organizations find advantages by being ahead of the curve. By making smart bets on new martech and processes, they’re able to expand their capabilities, improve efficiency, and outperform the competition.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

ReachForce Partners with Oceanos to Deliver Highest Quality Marketing Contact Enrichment

Reachforce

3 Top Trends in Customer Experience

Type A Communications

May 9, 2017 by Carla Johnson I remember seeing the first Terminator movie. Holy crap, the machines scared me. They felt no pity, no remorse, no pain, no fear. read more.

6 Examples of Genius Brand Storytelling You Have to See

B2B Marketing Insider

If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times.

How to get on Influencers’ Radars

Onalytica B2B

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year.

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Internet founder speaks out on AI fear, the singularity, and beautiful robots

grow - Practical Marketing Solutions

By Mark Schaefer. It was quite a thrill for me to hear Sir Tim Berners-Lee speak before a capacity crowd at Dell EMC World in Las Vegas.

Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

I’m delighted to release the 2017 edition of the marketing technology landscape , which we’ve nicknamed the Martech 5000 , here at the MarTech conference in San Francisco.

Chalk Talks: Measuring the Performance of Your Video

Vidyard

We always advocate the power of video to boil complex concepts down into simple, visual terms. Whether it’s a short how-to video or a longer product demo, video is a no-brainer for getting your point across. So why not apply that same methodology to video? Very meta, right?

How Giving Useful Ideas and Secrets Builds Trust

Type A Communications

May 4, 2017 by Brian Carroll I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about. read more.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Are You Killing Creativity with Marketing Automation?

B2B Marketing Insider

Marketing automation allows us to scale mundane tasks–like sending emails–so we can reach a much larger audience more efficiently. This process allows marketers to provide timely responses and distribute relevant content more effectively than ever before.

How the Internet of Things Will Disrupt Digital Marketing

Webbiquity

Guest post by Beth Kotz. The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world.

20 Extraordinary Content Marketing Insights

grow - Practical Marketing Solutions

By Mark Schaefer. This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson.

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Lead Generation 101: Using Analytics to Understand Your Website Traffic

Tomorrow People

Get increased and improved leads by using data intelligently. Lead Generation

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Chalk Talks: Personalizing Video for Your Sales Outreach

Vidyard

Salespeople need every advantage they can get. In a world where your prospects are being bombarded by emails, cold calls, and social outreach, personalization and engagement are the new currencies.

The Dangers of a Marketing Team Disconnected from Revenue

bizible

Typically, marketers execute a campaign, measure its success, and then use that data to create a plan for the future. This process is a continuous optimization loop, but problems arise when each of these steps is disconnected from the other, with all of them optimizing for different success metrics.

5 Examples of Brilliant Brand Communities That Are Shaping The Online World

B2B Marketing Insider

The genius of branded communities – when done well – is that they create a participatory experience for the customer.

What is Dark Data and What Does It Mean for Marketers?

Modern Marketing

Although dark data sounds ominous or potentially illegal, it’s neither. However, dark data is something you need to be aware of and be prepared to address it.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Social Media Copywriting: How to Compose Text for 5 Different Channels

Hubspot

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. And yet, managing it continues to be a source of frustration for many.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources.

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What Prime Minister Trudeau’s Visit Meant to Vidyard

Vidyard

In case you missed it, Prime Minister Justin Trudeau visited our office last week. Security detail, sniffer dogs, entourage and all. For our American friends, this is the equivalent of the president coming over for coffee – it’s a pretty big deal.

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Why Are B2B CMOs Still Using Excel As Their Marketing Planning Tool?

bizible

Much has been said about the tech stacks of today’s great organizations. In fact, the 2017 Stackies were just published. There are tools for just about everything: website personalization, email automation, cleansing, testing, augmenting, tracking budgets, tracking morale, etc.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.