Thu.Feb 23, 2012

Trending Sources

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s a pain in the arse because it’s yet another social network to join.

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Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you?

5 Trends in Customer Case Studies – An Interview with Projectline

Stories that Sell

What's new with customer stories and where are we headed? That's the question I recently asked Erica Hansen, director of customer engagement at Projecline.

Lead Generation or Demand Generation? It’s All Just Content Marketing!

B2B Marketing Insider

Last week, Eric Wittlake (@ wittlake ) wrote a great post called Lead Generation is Crippling Demand Generation where he argued that these two marketing activities were working against each other due to the different outcomes each is trying to achieve.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

Pinterest math. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons

Mad Marketing TV | Changes in B2B Marketing with Paul Dunay — Mad Marketing TV Ep 13

Fearless Competitor

Special Guest: Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies. Paul’s website: [link]. During this episode, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers.

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Five Dumb Things That Unrock Trade Shows

B2B Marketing Unplugged

Last week we talked about how to rock your trade shows. This week let’s follow that up with a glimpse into trade show stupidity with some stuff that just shouldn’t happen, but sadly does (and I have proof). Let’s look at this booth. It’s a 20 by 20.

My Love/Hate Relationship with B2B Events

ANNUITAS

I have a confession to make. I have a love/hate relationship with marketing events, a fair share of which I attend each year. At many of these events, I have the good fortune of being able to present on topics such as lead management, lead nurturing and sales-marketing alignment. Along the way, I meet some very smart, interesting marketing people.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Brian Halligan, CEO of Hubspot, to appear on Mad Marketing TV

Fearless Competitor

Mad Marketing TV , the B2B marketing show sponsored by Act-On Software (with support from Watchitoo and Avitage ) and hosted by Jeff Ogden of Find New Customers today announced that Brian Halligan, CEO of Hubspot is an upcoming guest on the show.

How to Customize Your Social Updates for Facebook and Twitter

Hubspot

Like every aspect of inbound marketing, social media is constantly evolving. Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms was considered acceptable and efficient. For the savvy inbound marketer, those days are over.

Why We Took the Shears to the Home Page of Find New Customers

Fearless Competitor

Ever look at your house and decide a Spring Cleaning is in order? That’s what I decided when looking at the home page of the B2B lead generation and global marketing company Find New Customers. It was a Rube Goldberg contraption – 550 words in total. A thorough cleaning was needed.

4 Steps on How Focusing on People, Not Contacts Will Increase Your Revenue

Sales Intelligence View

Do you really have a good understanding of a potential prospect with just his or her contact information? Looking at our friend, Anakin Skywalker, it is clear that there is more to a person than what you see on a business card. The sales professionals who are making it in your industry are the ones leveraging unique people insights gleaned from social media and other resources to reach the right person, with the right message, at the right time.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

The Early Results are In. The make-over of Find New Customers is working!

Fearless Competitor

As you may or may not know, we recently did a major pruning of our home page at Find New Customers. We took it from 550 words to just 28, with a clear call to action of our white paper, How to Find New Customers. How to Find New Customers. Did it work? Are we getting results?

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12 Ways to Create a User-Friendly Website Registration Process

Hubspot

As a user, registering for websites is no fun. Because it's on a computer, it's only slightly less annoying than filling out paper forms -- falling somewhere between standing in line and watching water boil on the spectrum of most tedious activities in the world. But it's part of doing business in the online world, and because most website visitors are quite used to the process, they've also come to have pet peeves over UX and UI choices businesses make around their registration process.

The Inbound Marketing Multiplier: How to Maximize Your Inbound Efforts

Modern B2B Marketing

by Maria Pergolino Are you using a mix of inbound and outbound marketing for your lead generation efforts? You should be. Outbound marketing is any paid marketing – both online and offline – used to acquire new leads.

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Profile Byte: PR Fly Zone on Social Media’s Radar

WindMill Networking

Channel Goldilocks in determining the right amount of PR “personality” for your social business profile—not too little, not too much. Just right.

SIC 17

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Future of Engagement — Social Media Response to Adele at Brit Awards

Sazbean

Future of Engagement – How did blogs (and other social media) respond to Adele giving the middle finger to the Brit Award producers? Adele was awarded her third Brit Award, the British version of the Grammys, on Tuesday night.

Tips for Retooling Your Business

Client Bridge

While the recession is over, the business climate remains stormy, and small companies which survived may still be struggling. From Donald Todrin on Entrepreneur.com, here are some tips for SMBs struggling to make the bottom line. Stop Being a Bank for Your Customers Cash flow is important. Establish short-term or no-term payment rules for customers. Otherwise, you're loaning customers money, interest-free for 30, 60 or 75 days.

Why Every Business Blog Needs Evergreen Content

Sazbean

When it comes to the different types of content you can publish on a business blog, there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content, and every blog could use some. In this article, we’ll dive into what evergreen content is (and isn’t), why it’s so important to the success of a blog, and how you can effectively leverage it for your business.

What Business-Owner Needs to Know about Social Media Marketing

Tomorrow People

Three things every business-owner needs to know about social media marketing and why social marketing is still not working for every business. Social media marketing. It’s one of the biggest things to hit the world of marketing for some time. But many business-owners are leaping head first into social media marketing – without taking some essential rules into consideration first. This is causing many companies to fail at winning with social media marketing.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Content Marketing – Quality vs. Quantity

Great B2B Marketing

Let’s face it – there are days when the creative well is dry and you would rather go to the dentist than write some fresh content for social media or your website. After all, if you can’t create outstanding content, why do it at all? You may be tempted to chuck the whole thing and back to doing something more fun – like filling out expense reports. I promise that you will be rewarded by your decision to stay the course and persevere with content marketing, but it will require a switch in mindset.

Social Business within the Enterprise: Is It Revolutionary?

Biznology

Image via Wikipedia.

6 Sales & Marketing Strategy Recommendations for 2012

ViewPoint

I’m an avid reader of Bob Apollo’s “Accelerating Revenue Growth” blog. Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. He does a great job of clearly presenting, assessing and recommending solutions for today’s pressing sales lead management challenges.

When a Fan is Not a Fan -- Getting the Highest Quality Facebook Following

SnapApp

You likely know that Facebook is the premier social media platform for reaching a high quantity of people. It's the second most frequently visited site on the web, surpassed only by Google. It's the subject of Dummies guides and web tutorials. With the click of a button, Facebook members can subscribe to your message by the thousands. However, your Facebook audience may not be as engaged as you may think.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.