Sat.Sep 23, 2017 - Fri.Sep 29, 2017

Industrial Marketing Today

Expand your Audience with Oracle Eloqua and WeChat

Modern Marketing

At Oracle Marketing Cloud, we are focused on helping marketers recognize and reach their ideal customers, wherever they are.

Expand Selling: The Requirement to Prove Realized Value

The ROI Guy

If you are in technology sales, especially with a legacy solution provider, you know the struggle. Over 70% of established technology providers are now facing flat or declining product revenues , this according to the latest research from the Technology Services Industry Association (TSIA).

Trending Sources

The big trends in B2B marketing

The B2B Research Blog

I recently shared a view on the big trends in B2B marketing at the MRS B2B Conference. Well, I shared it, but in truth it wasn’t my view. Nope, it was a far more informed perspective – that of leaders from the UK’s 75 largest B2B marketing agencies who were recently surveyed as part of the B2B Agency Benchmarking Report.

As Malware Affects Email Marketing Trends, Brands Have a Chance to Re-Envision Their Email ROI

Content Standard

Lately, it seems like the Internet is the least safe place you could spend your time. Security threats, data breaches, and other sophisticated phishing and malware attacks have been making headlines on a near-constant basis for much of the past calendar year.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Why Social Customer Service Matters, and How to Do It Right

Modern B2B Marketing

Have you ever posted a complaint about a brand on a social media channel ? If so, did they respond? I’d wager many of you said yes. And whether or not a response was received, I’m sure, affected your opinion of the brand.

5 of the Coolest Bots of 2017


In case you haven't already heard, bots are the new black. Seriously. The new strategy of providing 1:1, instantaneous assistance to users and customers is proving successful for brands across industries.


Utilize Data to Accurately Measure Customer Values & Make the Right Moves

Modern Marketing

Marketers collect data for a variety of variables, attempting to understand their customers. Data about revenue, industry, wallet, interests, adoption, the experience they’re having, the engagement level, and their prospects for growth.

Are Micro-Influencers Or Macro-Influencers More Effective? [Infographic]


Chances are, if you spend time on Instagram, you've come across influencer posts on the platform. You know the kind I'm talking about -- featuring a product or service, usually with the hashtag #sponsored or #ad in the caption.


Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

The Importance of B2B Storytelling

B2B Marketing Insider

Telling and listening to stories comes naturally to people across the globe. From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories […]. The post The Importance of B2B Storytelling appeared first on Marketing Insider Group. Content Marketing

The One Customer Experience Factor B2B Buyers Want Most

Type A Communications

September 26, 2017 by Carla Johnson “We have two ears and one mouth so that we can listen twice as much as we speak.” ” – Epictetus What bugs B2B buyers most? Feeling. read more.


15 Ways Marketers Can Optimize For Visual Search


Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice.

4 Brands That Are Using Email Marketing to Their Advantage


Here are four examples of companies that are nailing it with their email marketing and how you can, too. Email Marketing b2b email email best practices email engagement email marketing email marketing mistakes email sending strategy


Micro-Content: The Most Important Content Type You Don’t Manage

B2B Marketing Insider

Micro-content isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. Micro-content is simply what the words imply. The term is credited to user experience expert Jakob Nielsen: “micro content is a small group […]. The post Micro-Content: The Most Important Content Type You Don’t Manage appeared first on Marketing Insider Group.


Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

How to Use LinkedIn for Lead Generation


Guest post by Lexie Lu. LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones. Image credit: C_osett on Flickr. What do these numbers mean for you?


4 Updated Old-School Demand Generation Hacks that Still Work

B2B Marketing Insider

Companies that do have the resources may be using fantastic AI-informed social media marketing campaigns and interactive brand apps to create demand for their products and services. While cutting-edge demand generation techniques are great, especially in response to the modern marketer’s dual challenge of higher customer expectations and higher C-suite expectations, the tried and true, […].


Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces


Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s current digital and business models will be obsolete.

Marketers Struggle to Assess Their Cross-Channel Strategies

KoMarketing Associates

The majority of marketers believe in utilizing a cross-channel and cross-device approach, but research shows they are finding it difficult to assess their efforts. The “Getting Media Right 2017” report from Kantar Millward Brown has found that 21 percent of marketers say a cross-channel approach is the most impactful, and 19 percent reportedly focus on a cross-device strategy. However, 79 percent of marketing agencies say it is “tough” to assess how well they are performing across channels.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

2 Customer Marketing Campaigns to Drive More Revenue with ABM [Templates]


Why Account-Based Customer Marketing Matters. Account-based marketing is an incredibly effective way to turn your target accounts into customers, but the benefits don’t end there.

The Content Production Imperative


Marketing departments now spend more on technology than on advertising. This idea would be shocking just ten years ago, but, today, it’s our new reality with 33% of marketing budgets. The post The Content Production Imperative appeared first on Kapost Content Marketing Blog. The Future of Content

Unite Inbound & Account-Based Marketing Strategies with Terminus’ HubSpot Integration


Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. Today, I’m excited to announce Terminus’ new integration with HubSpot!

How the Rise of Data is Propelling ABM Success


This article was originally guest-posted on the Marketo Blog , and republished here with permission. We live in a business world that is dominated by data. In fact, data is one of the most valuable commodities today.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

B2B Marketing Trends and What They Really Mean


2017 is flying by. It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. Remember, it’s all about context. It’s nearly useless to know about the trends if you’re not fully aware of what they mean for you and your company. We’ve picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: The Success of Account-Based Marketing.

Vidyard Launches Partner Ecosystem and Bold New Vision to Help Everyone Go Video


The rise of video as the king of content has been nothing short of incredible. Now accounting for 73% of all Internet traffic and more than 20 billion daily views on Facebook and SnapChat alone, video is transforming how we communicate.


Enhance Your Customer Journey in 4 Steps

Modern B2B Marketing

Many marketers mistakenly use the same messaging approach for all of their leads and traffic, regardless of where the customer may be in their journey. Failing to account for your customer’s mindset in your communications can be one of the main factors that drag down your conversion rate.