Tue.Jun 21, 2011

Industrial Marketing Today

Keep your hands off my Klout

grow - Practical Marketing Solutions

The whole idea of assessing social influence is fascinating to me. Klout and other companies are popping up to reduce people to a single number … which evokes delight in marketers and loathing in those being rated! An evil genius could have a lot of fun with that scenario : ).

Mobile Marketing Is A Strategy Not A Tactic

B2B Marketing Insider

What has more users than all the TVs, PCs and landlines in the whole world combined ? What is a bigger channel than the 1.7 billion people surfing the internet worldwide? The answer is Mobile. Our world now includes 5 Billion mobile subscribers! That is nearly half of the entire planet.

Trending Sources

Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. I fell for it , the numbers on the share buttons fooled me two months ago when I wrote Which Social Network is Right for B2B Marketing.

Four Lessons From IBM’s Centennial Advertising

Marketing Craftmanship

Page One of IBM's 4-Page Insert. “Every advertisement should be thought of as a contribution to the. complex symbol which is the brand image.” ” - David Ogilvy.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

When Good Behavioral Retargeting Goes Bad


Image via Wikipedia. Most of you probably are familiar with behavioral retargeting , a technique where marketers follow up with shoppers who haven't completed purchases. It's become a staple of e-Commerce, where it rescues lost sales that would otherwise never be completed.

How to Write and Launch an Ebook That Generates Leads


While it's a great place to start, content creation shouldn't be limited to your business blog. We talk a lot about how important offers are to the lead generation process, but let's face it, creating an offer worthy of a form completion is no easy feat.

4 Ways to Increase Online Influence


This is a guest blog post written by Ervin Strnisnik, Marketing Manager for PeerIndex. When social media applications were first launched, people became obsessed by the number of friends they had; and brands bragged about who got more likes.

B2B Marketers Learn to Break Through Barriers at BMA Unleash 2011

MLT Creative

When our dog Maggie – a frisky chow/golden – was younger, she loved to wriggle out of her collar and take off at incredible speeds. Her tail, torso and head were completely parallel; her ears back and her strides wide.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

5 Marketing Lessons From Ballpark Vendors


It's the first official day of summer! Over the course of the next few months, many of you will likely take a trip to the ballpark. The sun will be shining in your eyes, you'll enjoy the smell of hot dogs and popcorn, and ice cream cone drippings will slide down your children's hands.

Enhance Unique Product Data To Increase Visibility [Ecommerce]


Gaining new customers through organic search channels needs to be a main priority for any business looking to grow through inbound marketing, especially those who sell their products online.

The Quintessential Summer Reading List for Inbound Marketers [Free Ebooks]


School's out! And who ever said summer reading lists should only be a requirement for schoolchildren? Because marketers should constantly be learning, too, we've put together the following list of must-read, free ebooks for inbound marketers this summer.

Northeast Ohio Top Workplaces 2011


Read News Release. Be Sociable, Share! Tweet. News Releases

Fathom Takes a Scoop of a Newly Discovered Viral Art: “Cone-ing”


There is a new trend hitting the viral video world – it’s called “cone-ing.” And unlike Australia’s recent viral phenomenon of “planking” – the act of lying face-down for a photograph (the term planking originated from Australia, but is actually … Continue reading → The post Fathom Takes a Scoop of a Newly Discovered Viral Art: “Cone-ing” appeared first on Fathom.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.