Tue.Jun 21, 2011

Industrial Marketing Today

Mobile Marketing Is A Strategy Not A Tactic

Marketing Insider Group

What has more users than all the TVs, PCs and landlines in the whole world combined ? What is a bigger channel than the 1.7 billion people surfing the internet worldwide? The answer is Mobile. Our world now includes 5 Billion mobile subscribers! That is nearly half of the entire planet.

Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. I fell for it , the numbers on the share buttons fooled me two months ago when I wrote Which Social Network is Right for B2B Marketing.

Trending Sources

Four Lessons From IBM’s Centennial Advertising

Marketing Craftmanship

Page One of IBM's 4-Page Insert. “Every advertisement should be thought of as a contribution to the. complex symbol which is the brand image.” ” - David Ogilvy.

Why social media matters to B2Bs: 9 data points

EMagine B2B Blog

No question, much of the bang – and certainly most of the glitz – of social media accrues to B2C companies. We B2Bs will never match the millions of followers that Coke, Starbucks and Disney have; and certainly tactics that work for B2C marketers – social media games and contests, “checking in” at retail locations, [.]. B2B Web Strategy Social Media

B2C 7

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

How to Write and Launch an Ebook That Generates Leads


While it's a great place to start, content creation shouldn't be limited to your business blog. We talk a lot about how important offers are to the lead generation process, but let's face it, creating an offer worthy of a form completion is no easy feat.

4 Ways to Increase Online Influence


This is a guest blog post written by Ervin Strnisnik, Marketing Manager for PeerIndex. When social media applications were first launched, people became obsessed by the number of friends they had; and brands bragged about who got more likes.

B2B Marketers Learn to Break Through Barriers at BMA Unleash 2011

MLT Creative

When our dog Maggie – a frisky chow/golden – was younger, she loved to wriggle out of her collar and take off at incredible speeds. Her tail, torso and head were completely parallel; her ears back and her strides wide.

5 Marketing Lessons From Ballpark Vendors


It's the first official day of summer! Over the course of the next few months, many of you will likely take a trip to the ballpark. The sun will be shining in your eyes, you'll enjoy the smell of hot dogs and popcorn, and ice cream cone drippings will slide down your children's hands.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Enhance Unique Product Data To Increase Visibility [Ecommerce]


Gaining new customers through organic search channels needs to be a main priority for any business looking to grow through inbound marketing, especially those who sell their products online.

The Quintessential Summer Reading List for Inbound Marketers [Free Ebooks]


School's out! And who ever said summer reading lists should only be a requirement for schoolchildren? Because marketers should constantly be learning, too, we've put together the following list of must-read, free ebooks for inbound marketers this summer.

Northeast Ohio Top Workplaces 2011


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Fathom Takes a Scoop of a Newly Discovered Viral Art: “Cone-ing”


There is a new trend hitting the viral video world – it’s called “cone-ing.” And unlike Australia’s recent viral phenomenon of “planking” – the act of lying face-down for a photograph (the term planking originated from Australia, but is actually … Continue reading → The post Fathom Takes a Scoop of a Newly Discovered Viral Art: “Cone-ing” appeared first on Fathom.