Thu.Jun 16, 2011

Industrial Marketing Today

Three Principles for the Future of Marketing

Digital B2B Marketing

In the future, marketing must be valuable. But that isn’t enough. Earlier this week, Michael Brenner outlined the future of marketing , drawing from last fall’s future of advertising article in Fast Company. It is a great perspective. The question is, how do you accomplish it?

7 Ways to Format Blogs to Engage Readers’ Brains

Writing on the Web

What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. The headline is what gets read and spread.

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Trending Sources

How to Shorten the B2B Sales Cycle

Great B2B Marketing

If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle. Everyone, from CEO to sales VP to sales rep, suffers from this problem and wants to know what to do about it.

Research shows Facebook emotional boost is like marriage

grow - Practical Marketing Solutions

Do social media technologies isolate people and promote false relationships? Or are there important benefits associated with being connected to others in this way?

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Do your readers want the truth?

B2B Memes

In a compelling but slightly unnerving blog post today , Amy Gahran argues that journalists should accept the fact that people are, in many ways, psychologically wired to resist the truth. Fighting it is pointless, she says. Instead, “to help people understand how things really are,” journalists must find ways to “to accommodate—not deny—these psychological tendencies.” But where, I worry, does that approach lead?

4 tips to improve search marketing in technical/industrial B2Bs

EMagine B2B Blog

{EAV_BLOG_VER:acdc09fe8f431157} Engineers form a key buying influence within the customer/prospect organizations of many B2Bs. And it’s probably not a surprise by now that those engineers do much of their purchase-related work on the Web. A recent GlobalSpec survey confirms that, and provides us with some interesting stats: 85% of engineers use the Internet to obtain [.]. B2B Web Strategy Search Engine Marketing

Google not resting on its search laurels

Biznology

Image via CrunchBase. As easy as it can be to point a finger at Google and vilify them for all that they do wrong (Wave, Buzz etc etc), it is just as important to keep track of just how much innovation is still coming out from the granddaddy of all Internet monsters. Innovation you say? How is that possible?

8 Ways to Think More Like a Publisher & Less Like a Marketer

Hubspot

You've probably heard us say this before: in order to be successful with inbound marketing, marketers must think more like publishers than like traditional marketers.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How to Optimize Your Google Shopping Data Feed

Hubspot

The following article is a guest post by David Weichel of CPC Strategy. To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot.

How do you track phone sales from search?

Biznology

Image by Pete Prodoehl via Flickr. Large companies have been employing direct marketing principles for their digital marketing tactics for a long time, but what about smaller businesses?

Why Marketers Should Forget Frameworks & Think Outside the Box

Hubspot

For those of us who have taken any sort of marketing course, the 4 P’s and the 5 C’s are nothing new. Product, Price, Place, and Promotion give us 4 dimensions over which to analyze the scope of any given marketing campaign.

How Content Can Fuel Your Rocket Ship & Launch Your Business to New Heights w/ Michael Stelzner [@InboundNow #25]

Hubspot

Michael Stelzner joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast !

Why Marketing Best Practices Aren't Always Best

Hubspot

No matter what your profession, best practices give us tried and tested solutions to common problems. They are formed by experience and assembly, meaning that someone else has already gone through the process of discovery and we can benefit from what was learned.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

10 Marketing Tips From the Speakers of Upcoming 2011 #IMS [Contest]

Hubspot

The Inbound Marketing Summit and HubSpot User Group Summit are two of the biggest inbound marketing events of the year. Running back-to-back September 14-16, 2011, here's what you have to look forward to: Marketing Wisdom: 10 Marketing Tips From the Speakers of 2011 Inbound Marketing Summit. View more presentations from HubSpot Internet Marketing. Race to 20% - Win Discounted or Free Tickets.

The 3 Habits of Successful Social Sellers

Hubspot

This is a guest post by Jeff Molander, author of Off the Hook Marketing: How to Make Social Sell. Jeff answers questions each month live on AskJeffMolander.com and blogs at OffTheHookBlog.com. Be sure to tune to this Target Marketing webinar on June 30, where he'll reveal tips on generating leads using social media. There is a simple way to make social media sell for you. It's practical enough that any business can gain benefits regardless of target market, products, services, or size.

Why HubSpot Acquired Marketing Automation Company Performable

Hubspot

(and what does this mean for the marketing software industry). Today we announced that we acquired the marketing automation company Performable. You can read the formal press release announcing the deal , and you can sign up for the webinar where we will demo the two products together. Here are some of the reasons why we made the acquisition, why we’re so excited about it, and what we think it means for the future.