Happy Holidays
Industrial Marketing Today
DECEMBER 21, 2023
May Peace, Joy, Hope, and Happiness be yours this Holiday Season and throughout the New Year.
Industrial Marketing Today
7 Tips for Effective Industrial Email Marketing
Industrial Marketing Today
OCTOBER 30, 2023
Do you believe that industrial email marketing for manufacturers is outdated and ineffective? Think again! While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies.
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Leveraging Industrial Content Marketing for Manufacturers—a Key Strategy for Lead Generation
Industrial Marketing Today
OCTOBER 16, 2023
Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience. Ultimately, it aims to drive visitor action leading to conversions.
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Industrial Website Redesign—When Failure is Not an Option
Industrial Marketing Today
SEPTEMBER 18, 2023
Are you considering an industrial website redesign? This is a topic of discussion as Q3 ends and, as Q4 starts, many companies begin to do their annual planning and budgeting. However, the sad truth is that many of these redesigns fail to deliver the desired results. You are not alone.
Industrial Marketing Strategy vs. Plan
Industrial Marketing Today
SEPTEMBER 5, 2023
I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? I can assure you they are not just consulting jargon.
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How to Craft Compelling Manufacturing Content that Resonates with Engineers and Attracts Industrial Buyers
Industrial Marketing Today
AUGUST 1, 2023
When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues. It is important to focus on the value proposition of your product or service when writing compelling content.
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Industrial Marketing Challenges: Identifying Roadblocks and Developing Effective Solutions
Industrial Marketing Today
JULY 20, 2023
As an experienced industrial marketer with 35+ years of hands-on experience, I have witnessed first-hand the unique challenges manufacturing marketers face. In this article, I’ll discuss the most common ones and suggest practical solutions to overcome them. Manufacturers and industrial companies can achieve their marketing objectives by understanding and overcoming these roadblocks.
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The Power of Digital Marketing for Manufacturers: Strategies and Tactics
Industrial Marketing Today
JUNE 1, 2023
I am often asked to explain the differences between digital marketing for manufacturers and B2B marketing. I don’t assume anything and start from the basics. You may already know some of this stuff. As a manufacturer, you are always looking for ways to grow your business and increase your bottom line. One of the most.
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6 Innovative Manufacturing Marketing Strategies
Industrial Marketing Today
MARCH 23, 2023
Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. Engineers and technical professionals are two key audiences that manufacturers need to focus on. This blog post will discuss six innovative marketing strategies that manufacturing companies can use.
5 Manufacturing Content Marketing Hurdles and How to Overcome Them
Industrial Marketing Today
FEBRUARY 27, 2023
Are you a manufacturing or technical content marketer struggling to create good content that is seen and used by your target audience (Engineers and industrial buyers)? If so, you’re not alone. Many manufacturers face hurdles when it comes to content marketing, from gaps in knowledge and skillset to challenges with budgets and organizational buy-in.
What You Need to Know About Marketing to Engineers in 2023
Industrial Marketing Today
JANUARY 16, 2023
Marketing to engineers has always been a challenge. Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. I’ve downloaded the 2023 State of Marketing to Engineers report published by TREW Marketing in partnership with GlobalSpec. It is packed with valuable research data and expert opinions.
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3 Content Marketing for Manufacturers Myths Busted
Industrial Marketing Today
NOVEMBER 18, 2022
There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention the three most misunderstood concepts. Myth #1: Content marketing for manufacturers is all about SEO Manufacturing content marketing will certainly help in improving your organic.
Using Manufacturing Blogs for Lead Generation
Industrial Marketing Today
AUGUST 24, 2022
Manufacturing blogs are probably not the first thing that comes to mind for industrial lead generation, but they are related, as I’ll explain in this post. However, writing and publishing technical posts that engineers and industrial professionals find relevant and engaging takes time, effort, and knowledge not easily found in freelance copywriters. 51% of manufacturing.
Why Industrial Websites Shouldn’t be an Afterthought for Manufacturers
Industrial Marketing Today
JUNE 16, 2022
Industrial websites and manufacturers’ expectations are not always in sync. I say that from my regular conversations with manufacturers from various industries and from around the world. They come in all shapes and sizes, but they have one thing in common–generate more leads by targeting industrial buyers in North America. Industrial website goals and usage. [ This is only a content summary.
How Industrial Marketing for Manufacturers Helps in Building New Relationships
Industrial Marketing Today
MAY 25, 2022
Job #1 of industrial marketing for manufacturers is to generate leads. Is that assumption valid? To me, that’s like putting the cart before the horse. So, before I explain why I said what I just said, let’s look at the goals manufacturing marketers have achieved by using industrial content marketing over the past 12 months. [ This is only a content summary.
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To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing
Industrial Marketing Today
MARCH 22, 2022
Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that needs the reader to fill out a form and submit it before either downloading or reading the full version. Obviously, you can’t gate all your. [ This is only a content summary.
Marketing to Engineers—Why Digital is the Dominant Strategy
Industrial Marketing Today
FEBRUARY 16, 2022
Digital marketing to engineers works for several reasons. And you can’t argue against the results. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now. Let’s look at the big picture first – B2B sales. After all, engineering services and. [ This is only a content summary.
Happy Holidays and Best Wishes for 2022
Industrial Marketing Today
DECEMBER 16, 2021
I want to say a big THANK YOU to my loyal readers of this blog and valued clients for making 2021 another successful year for my industrial marketing company, Tiecas. I’m also grateful for the support I’ve received from our partners and my extended family of social media friends and followers throughout the year. I. [ This is only a content summary.
Technical Content Writing is Challenging for Manufacturing Marketers
Industrial Marketing Today
DECEMBER 9, 2021
You can’t avoid technical content writing if you are a manufacturing content marketer. Let me first differentiate technical writing from technical content writing. They may be used interchangeably, but they are not the same. A technical writer is good at creating documents such as User Manuals, Product Descriptions & Specifications, Safety Procedures, Assembly Instructions, and. [ This is only a content summary.
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Technical Content Writing is Challenging for Manufacturing Marketers
Industrial Marketing Today
DECEMBER 9, 2021
You can’t avoid technical content writing if you are a manufacturing content marketer. Let me first differentiate technical writing from technical content writing. They may be used interchangeably, but they are not the same. A technical writer is good at creating documents such as User Manuals, Product Descriptions & Specifications, Safety Procedures, Assembly Instructions, and. [ This is only a content summary.
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Manufacturing Content Marketing—The Year It Was and Looking Forward
Industrial Marketing Today
NOVEMBER 17, 2021
I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). The timing couldn’t be any better, since many of my manufacturing and engineering clients are putting together their industrial marketing plans and budgets for 2022. Refer to my post, Industrial Marketing: What. [ This is only a content summary.
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Industrial Marketing: What Manufacturers Need to Know
Industrial Marketing Today
NOVEMBER 4, 2021
Industrial marketing, or as some refer to it as manufacturing marketing, is very different from B2C marketing. In my experience working with manufacturers and engineering companies, I’ve found differences with other B2B marketing even though industrial is a subset of B2B. (Source: CADENAS PARTsolutions. See the full infographic below) Industrial marketing frustrations faced by manufacturers. [ This is only a content summary.
The Industrial Buyer’s Journey—What Manufacturing Marketers Need to Know
Industrial Marketing Today
AUGUST 20, 2021
The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered systems. Of course, not all industrial sales take that long. You may want to read my earlier post on the industrial customer journey. The industrial. [ This is only a content summary.
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Landing Pages for Industrial Lead Generation
Industrial Marketing Today
JULY 20, 2021
The importance of landing pages for industrial lead generation cannot be overstated. Why? That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a marketing campaign or a social. Read more The post, %Landing Pages for Industrial Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.
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3 FAQs About Manufacturing Content Marketing
Industrial Marketing Today
JUNE 15, 2021
I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me most often. To validate my. Read more The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.
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Using CAD and BIM Files in Manufacturing Content Marketing
Industrial Marketing Today
MARCH 29, 2021
CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for. Read more The post, %Using CAD and BIM Files in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.
How to Make Industrial Email Marketing Work for You
Industrial Marketing Today
MARCH 3, 2021
Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when targeting engineers and technical professionals. Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.
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Hello world!
Industrial Marketing Today
FEBRUARY 18, 2021
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.
Content Marketing for Manufacturers is filling the Trade Show Void
Industrial Marketing Today
JANUARY 11, 2021
Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. It is not. Read more The post, %Content Marketing for Manufacturers is filling the Trade Show Void% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.
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Happy Holidays
Industrial Marketing Today
DECEMBER 14, 2020
I wish all of you, my loyal readers, a wonderful Holiday Season. I also wish for a safe, healthy, and prosperous 2021 for all. See you next year. The post, %Happy Holidays% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Industrial Lead Generation – MQL vs SQL
Industrial Marketing Today
SEPTEMBER 17, 2020
Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can been in this chart from the Manufacturing Content Marketing 2020 research report published by the Content Marketing Institute. Even though “Generate demand/leads” is at #4, generating high quality leads is.
Unique Challenges in Manufacturing Content Marketing
Industrial Marketing Today
AUGUST 4, 2020
Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. I touched on some of them in my last post about writing technical blog posts. While the age-old problem of “What should we write about?” still exists, new research findings show a myriad of other challenges. Some of these may. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [
How Industrial Marketing Strategy Must Change to Fill Pipelines Again
Industrial Marketing Today
JUNE 22, 2020
Your industrial marketing strategy may have changed recently because of the coronavirus. I don’t think manufacturers have much of a choice because the pandemic has negatively impacted their sales pipelines. There is no getting around that fact. Some of these changes may be permanent, while others have become necessities at least for the foreseeable future.
Why Industrial Marketing Plans and Strategy Must Go Together
Industrial Marketing Today
JUNE 15, 2020
I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” My answer: “Of course I can.” However, I find there is a disconnect in many of these conversations with manufacturers and engineering companies. Their assumption is that I should be able to. Read more The post, %Why Industrial Marketing Plans and Strategy Must Go Together% by %Achinta Mitra% was originally published on %Industrial Marketing T
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Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?
Industrial Marketing Today
MAY 20, 2020
Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting your industrial content marketing strategy for COVID-19. In this post, I want to focus on the changes that you may need to make to your. Read more The post, %Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?
Adapting Your Industrial Content Marketing Strategy for COVID-19
Industrial Marketing Today
MAY 8, 2020
Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Life and business as we know them have changed significantly. Some of these changes are highly likely to be permanent even after the crisis is over (Whenever that will be). Not surprisingly, some companies will cut back.
Industrial Blogs are Essential in Lead Generation
Industrial Marketing Today
APRIL 14, 2020
Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They tend to brush it off as too time consuming and/or not very effective. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Let’s face it, your audience of engineers and industrial. Read more The post, %Industrial Blogs are Essential in Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only
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Content Preferences of Engineers and Industrial Buyers
Industrial Marketing Today
MARCH 12, 2020
Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Compounding the problem is the fact that engineers from all age groups do not respond the same way to your content. While everyone wants to reach the final.
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Technical Content Creation for Manufacturing Marketing
Industrial Marketing Today
FEBRUARY 5, 2020
The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes. Is it any wonder that content creation is the most commonly outsourced content marketing activity by manufacturing marketers?
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Happy Holidays and Best Wishes for 2020
Industrial Marketing Today
DECEMBER 18, 2019
The original post %Happy Holidays and Best Wishes for 2020% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. I want to say a big THANK YOU to all my valued and loyal industrial marketing clients for making 2019 another successful year for my company, Tiecas. I also want to thank my reliable partners who helped me deliver on my commitments.
Happy Thanksgiving
Industrial Marketing Today
NOVEMBER 22, 2019
The original post %Happy Thanksgiving% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. The post, %Happy Thanksgiving% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Marketing to Millennial Engineers
Industrial Marketing Today
OCTOBER 22, 2019
Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, Content Marketing World 2019. Yes there are many key differences in how you market to. Read more The post Marketing to Millennial Engineers by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.
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How Industrial Distributors Can Use Content Marketing
Industrial Marketing Today
OCTOBER 7, 2019
Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show the same line cards and unless they sell online directly, site visitors can’t see prices, nor do they have any idea about the lead time. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. [ This is onl
Industrial Marketing Budgeting and Planning
Industrial Marketing Today
SEPTEMBER 26, 2019
Industrial marketing budgeting and planning activities pick up at this time of the year. As they say, “?Tis the Season.” Things begin to get very hectic as we go deeper into Q4 and it becomes harder to get people together as they start to take time off for the Holidays. Are you in the midst. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.
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