Sat.Sep 15, 2007 - Fri.Sep 21, 2007

Blogger: Redirecting

Buzz Marketing for Technology

Publishing InformationWeek or any major publication has to be a daunting task. But as more and more companies begin to think of themselves as publishers, you should be watching what the major publishers are doing with new media

Tableau Software Makes Good Visualization Easy

Customer Experience Matrix

I took a close look recently at Tableau data visualization software. I liked Tableau a lot, even though it wasn’t quite what I expected. I had thought of it as a way to build aesthetically-correct charts, according to the precepts set down by Edward Tufte and like-minded visualization gurus such as Stephen Few. But even though Tableau follows many of these principles, it is less for building charts than interactive data exploration.

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Who will be the Next President? Mr. or Mrs. Widget

Anything Goes Marketing

Widgets are becoming more and more popular these days as additional tools for marketers. Widgets have been around for a while but they are being used more frequently (especially on social media sites) which is why they are gaining additional attention. There are different types of widgets but I will be focusing on web widgets as I found a great one for all of my American friends. According to Wikipedia, a web widget is a small piece of code that you add to a web page.

B2B Lead management is far from an easy task

B2B Lead Generation Blog

Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that do not. But I've encountered very few companies that really do lead management.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Practical Strategies for Generating Quality Leads Teleclass

B2B Lead Generation Blog

I'm doing a bunch of live and in-person speaking events this fall. If you can't make any of them, I'll be a guest of Michael Stelzner as part of his monthly teleclass series. Michael is author of Writing White Papers and he invited me to do an interactive 1-hour teleclass focused on providing real-world ideas and tactics for lead generation. The class is named "Practical Strategies for Generating Quality Leads." " I hope you can join us. Get class details here

Book Review: The New Rules of Marketing and PR


There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small.