2011

grow - Practical Marketing Solutions

Why Klout matters. A lot.

grow - Practical Marketing Solutions

Yes, this is a real invitation. If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind.

Are we killing our customers with engagement?

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Facebook is seeing a decline in use. Studies show that users are un-Liking business pages. Consumers are getting savvy and more jaded about businesses use of social media—and they’re responding negatively. The thing is, it’s our own fault.

Trending Sources

7 ideas to turn PowerPoint slides into social media marketing gold

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Although PowerPoint has been around for years, it is still the king of presentation software tools. It is an absolutely critical arrow in my business marketing quiver … and for some reasons that might surprise you!

The Three Most Dangerous Social Media Metrics

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By Srini nvas Rao, Contributing {grow} Columnist. A while back I said that metrics and measurements have a tendency to limit our potential. What I failed to realize was that this is only the case when we measure the wrong things.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

5 ways corporate culture determines social media success

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A while back I was working with a new client in New York. In the lobby of their impressive building, there was a huge plaque with the corporate philosophies of the company’s founder — a man who had died 25 years ago.

The Death of Internet Marketing and the Rise of Social SEO

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By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Gone are the days when claims of riches tugged enough at the emotions to persuade a sale.

The 10 Best Corporate Blogs in the World

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My reaction to most company blogs: “Blah, Blah and Double Blah!&#. I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.

Best 110

Can you make money managing social media?

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In a blog post almost two years about the best business idea for social media marketing , I made a prediction that I think stands up.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

3 Developments that are Sabotaging the Social Media Movement

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By Stanford Smith, Contributing {grow} Columnist. I’m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton.

15 ways to use Twitter to toast your competition

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There are lots of success stories and case studies documenting business success through Twitter. Here are a few of my favorite ways to leverage this platform for new business benefits.

Social media pioneer says technology will transfom education

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LinkedIn Co-Founder Reid Hoffman is sitting on top of the digital world. Hoffman helped create one of the world’s most successful social media platforms. He dominated his niche and monetized his idea.

How to create social media metrics that matter

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For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve. I’m pleased that Steve has agreed to be the newest Contributing Columonist to {grow} and I know you’ll enjoy his work!

Key to digital marketing success? Be less digital.

grow - Practical Marketing Solutions

One of the things that distinguishes me in the world of social media blogging is that I am old … at least old enough to remember how things used to be before we were digitally tracked, sliced, diced, priced, immersed, consumed, and tethered to these social platforms.

Skype 105

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

When social media destroys a career — The business case for being a fake

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A guest post by {grow} community member Leslie Lewis. Leslie Lewis is not my real name. You don’t need to know my real name, and you may never know it. Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.

The World’s Best Digital Marketing Campaigns

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BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. View more presentations from Gregory Pouy. Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs!

Finding the balance between personal and professional on Twitter

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I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter?

Dear social web, Let’s try keeping it real.

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I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week that I guess I need to respond. At the risk of adding to Klout weariness, here are a few observations. My Klout score dropped from 82 to 64.

API 103

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

The Top Five Crowdsourcing Mega-trends

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I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year. Ever since then, I have been looking for an opportunity to bring more information on this trend to {grow}.

Trends 102

The anti-prediction of 2012 social media predictions

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This is the time of year for predictions and it’s all starting to sound like yada-yada to me. Probably you too? But how many bloggers go back and actually let you know how they did with last year’s predictions?

The hidden costs of social media conversation

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It’s all about the conversation. Have you heard that a thousand times? It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal. It’s not the goal. The goal of any organization is to increase shareholder value … a.k.a.

Cost 97

Google’s plan for world domination — REVEALED!

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I’ve figured out Google’s grand plan for world domination. More or less. See if this makes sense to you. It sure did last night when I was sipping whiskey on my back porch. Google’s business is built on collecting data about people and then selling those people highly targeted ads.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

The business case for Facebook, in one sentence

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What is the most-debated question in social media today? One candidate is, “Should my company have a Facebook page?” ” The tension comes from several angles. It could be due to: The company is not culturally-ready to deal with comments from real people.

How to self-publish your book

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Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success. One very viable option is self-publishing.

Not Everyone Knows as Much as You Do About Social Media

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A guest post by David Lifson … Small business owners. They’re an impressive group that must to handle every element of their operation – from accounting to inventory and hiring to firing. Maybe the most important part of the business they need to manage? Marketing.

A glimpse of the next generation of social media entrepreneurs

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By Neicole Crepeau, Contributing {grow} Columinst. One of my children attends a private school that is offering a new class called “The Evolution of Society.’ ’ I recently had the opportunity to sit in on this class and if the kids in this course are any indication, watch out!

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Case Study: Caterpillar and blue collar social media marketing

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One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#.

A process to connect social media, content marketing and sales

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By Neicole Crepeau, Contributing {grow} Columnist. You’ve probably heard the term “content marketing.&# You’ve certainly heard of social media. How do these two trends fit together in your sales and marketing plan?

Are there any ethical bloggers left out there?

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With your kind support, {grow} has become a fairly popular blog. With this distinction, I’m deluged with requests to do sponsored posts (companies offering to pay for their promotional content to show up as a blog post).

A broken heart for the social media community

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My friend Trey Pennington , one of the most popular figures on the social web, committed suicide today. I have been trying to figure out how to deal with this tragedy. I’ve been pushing it down, pushing it down. I want it to go away.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Why are the “social media elite” ignoring us?

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I received an email this week from Dave Wellman , who is struggling with a problem experienced by many social media newcomers. His question: “How does a real unknown like me get the big name social media marketers to pay any attention to me? They won’t give me the time of day.

Prediction: A Paradigm Shift in Social Media Sharing

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By Neicole Crepeau, Contributing {grow} Columnist. Google + Circles has finally provided sharing in the way that most people want. Even Google may not realize the avalanche of changes it has started, though.

Oops! I made this Social Media mistake. How about you?

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By Stanford Smith, Contributing {grow} Columnist. Many passionate and hardworking social business operatives are making a business-killing mistake. Proud of their impressive Twitter followings, Facebook crowds and Klout scores they are lulled into a false sense of security.

7 Ideas for Advanced Social Media Education

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For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like?

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.