grow - Practical Marketing Solutions

Eight lessons I’ve learned from Twitter

grow - Practical Marketing Solutions

I’m writing this blog as a way of accepting a challenge from my friend Venessa Miemis. Always glad to be pushed in new ways! I’ve been a devoted Twitter-er for nearly a year. In that period I’ve moved from reluctant skeptic to poster-child advocate.

Finally! A B2B social media success story

grow - Practical Marketing Solutions

At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY. I believe this is the only one in the world. ; ) And it is GENIUS!

Trending Sources

Three reasons why Microsoft is cool again

grow - Practical Marketing Solutions

One of the points that differentiates me from other bloggers: I’m old enough to remember when Microsoft was cool. They were the college drop-out geeks who conquered the world. Then David turned into Goliath. And nobody likes Goliath.

Is blogging a man’s job?

grow - Practical Marketing Solutions

I read a blog post yesterday that staggered me. It was about a woman who could only find success as a blogger and freelance writer after she posed as a man (under the name of James Chartrand).

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

Learning from Cosmo: My fresher, sexier blog

grow - Practical Marketing Solutions

One thing about blogging – Headlines matter! And this is what I’ve learned from standing at the grocery checkout line this week: Nobody does headlines better than Cosmopolitan magazine. So I’ve decided to tear a page from the Cosmo playbook and make my blog fresher and sexier.


Ten blog posts that mattered

grow - Practical Marketing Solutions

I don’t look back too often but I thought this would be a good time to reflect on a few 2009{grow} posts that seemed to make a difference. 1) The Social Media Country Club. Esteemed blogger Danny Brown called this article “The best blog post of the year.

How social media can hurt business relationships

grow - Practical Marketing Solutions

. The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. But for all the opportunities, there can also be danger, if the technology is mis-applied or misunderstood.

Christmas gone awry

grow - Practical Marketing Solutions

I’m Merry. I’m Jolly. I’m in the Holiday Spirit. But this is just dumb. Illustration: [link].

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Will Blogging Kill Trade Publications?

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I was engaging in an interesting intellectual discussion on this question with my friend Jeremy Victor and he kindly offered to lend his expert perspective to a guest post.


Wireless data indicate recession surprises

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I have been working with a new regional telecom client and some of the latest industry data are fascinating. . wireless revenue is up 7.6 percent for the year led by data messaging. It isn’t news that the wireless industry has been growing or that data has been off-setting a slowdown in voice.

Combining the physical and digital worlds

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I received an email from my son this weekend titled “seriously mind-blowing.&# And it was.

Facebook —Wake up! You’re a business, now act like one!

grow - Practical Marketing Solutions

Neicole Crepeau is among the smartest bloggers on my social media radar. Imagine my surprise when out of the blue she sent me this email: “Your blog made me think about some things and I’ve written an article for you. Here it is.&# Isn’t that cool?

Falling in love with Skynet

grow - Practical Marketing Solutions

One of the great themes of our “social media future&# discussion was “privacy&# and the ultimate stand we hope people would take to keep companies (like the mythical Skynet) from abusing personal data. I thought a lot about this and Easter Island came to mind.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

This is the future of social media

grow - Practical Marketing Solutions

With the dawn of the social web, I can’t think of a more exciting time to be in the field of marketing. But I don’t think we have really seen anything yet! Here are 12 developments I believe we will witness in the future … and probably sooner than you think.

Truth, Trust and Transparency … not Tiger.

grow - Practical Marketing Solutions

. Jayme Soulati is a regular contributor to the {grow} community and she recently challenged me to comment on the whole Tiger Thang. I challenged her back to go write her own darn blog and to my delight she did!

Blurring lines between business and family on the social web

grow - Practical Marketing Solutions

One of the questions I hear frequently is, “Should I have one or two social media accounts for family and business?&#. My strong recommendation is that you keep family and business separate. The information needs of your family are going to be much different that those of your clients, right?

A non-commercial view of a social media “community”

grow - Practical Marketing Solutions

The U.S. Federal Trade Commission enacted new rules, effective yesterday, calling for bloggers to disclose any connection they have to an advertiser, including both sponsored posts and free products received for reviews or endorsements. So here’s where I stand – I don’t have ads.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

Does the social web primarily benefit service companies?

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. One of my favorite thought leaders and {grow} community members is John Bottom , a director at the Base One marketing agency in London.

Who are the most influential people in social media marketing?

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I’ve been thinking about lists on Twitter and how they might be used to assess someone’s influence. I’m about to let you in on my thought process. Please keep all hands and feet in the car until it comes to a complete stop.

Is this the end of the social media purists?

grow - Practical Marketing Solutions

I have never used this community to comment on another person’s blog but today I’m just so happy, so enthralled, so downright giddy that I could kiss my keyboard. One of the social media purists has finally discovered the bright, clear light of capitalism.

The curious case of the Twitter Quitters

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. One of my customers is a brilliant management consultant. An engineer by training, he does not come by marketing instinct naturally and asked me to help. This is a customer tailor-made for Twitter: Small business-owner. Enormous, global market potential (needs a lot of awareness). Small budget.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Kiss and Tull

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I had just listened to a Jethro Tull album on my iPod and then saw on my news alerts that the rock band is launching a new, massive tour of the U.S. To me, this is the universe telling me I need to write a blog about Jethro Tull. This is how my mind works by Friday.

The best business opportunity in social media marketing

grow - Practical Marketing Solutions

Awhile back I put forth a “success formula” to create business benefits through social media: Connections + Meaningful Content + Authentic Helpfulness = Benefits. The more I see and hear and learn about the social web, the more I’m convinced this is spot-on.

Surprising research shows high social media involvement from B2B

grow - Practical Marketing Solutions

. Yesterday Business.com released additional results of its milestone study of social media usage across American business, this time with a focus on B2B. This research should put an end to the argument over the relevance of social media in the industrial sector.

B2C 2

Will an economic recovery pummel social media?

grow - Practical Marketing Solutions

I’ve had the great privilege of teaching a college-sponsored class on social media marketing and as usual, I’m learning more from the class than what they’ve learned from me … but that will be our little secret, OK?

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

The six best marketing blogs you’ve never heard of

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I’m constantly looking for great new marketing ideas and I’ve found a couple of up-and-coming writers that have become some of my favorite sources.

Most companies can’t connect social media efforts to success

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For the last two months I have been eagerly anticipating the results of Dr. Ben Hanna’s comprehensive survey of corporate social media utilization. Why is this report significant?

Back and ready to rock

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Belem Tower, Portugal. Miss me? You DID? Awe, I missed you too. Time to get back to work after a spectacular two-week vacation in Europe. But for fun, I thought I would give you a little insight into my holiday.


Are you using your buffalo?

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When the Native Americans killed a buffalo, they didn’t waste anything. Every part was used to provide food, clothing, shelter, tools and weapons. Are you using every part of YOUR buffalo — your marketing assets — to help you promote your business and acquire new customers?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

B2B’s social media superstars

grow - Practical Marketing Solutions

Yesterday I covered the five worst B2B social media screw-ups, so now let’s look at the BEST. Success stories in this space are few and far between. A recent report showed just 14% of the largest industrial companies have a social media strategy, let alone a good one.

B2B’s biggest social media screw-ups

grow - Practical Marketing Solutions

While the case for social media as a marketing channel is compelling for consumer products companies, I’ ve been particularly interested in how it is being used … or not … by mainstream industrials.

Where’s your truckstop?

grow - Practical Marketing Solutions

This begins a new series of five articles on getting more from your existing marketing program for little or no money. My hometown of Knoxville seems to be the epicenter of the U.S. Interstate highway system and, most logically, mega-truckstops have sprung up at the intersection of major routes.

Warning: Social media may be hazardous to your health

grow - Practical Marketing Solutions

A lot has been written about the “danger&# social media poses to companies and brands, but what about the real threat it poses to us as individuals? Immediate, transparent, global, free communication is one of the most breathtaking information advances since the telephone.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.