September, 2011

grow - Practical Marketing Solutions

Why Klout matters. A lot.

grow - Practical Marketing Solutions

Yes, this is a real invitation. If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind.

20 of the world’s most clever Twitter bios

grow - Practical Marketing Solutions

Last year I started “collecting” great Twitter bios and kind of got hooked. When I decided to publish “The All-Time Best Twitter bios,” and “The 20 Funniest Twitter Bios,” readers of {grow} seemed to get hooked too! So here we are with the third edition.

Trending Sources

Three reasons social media marketing favors small businesses

grow - Practical Marketing Solutions

I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The conversations, research, presentations, and case studies focused entirely on large corporations.

The Death of Internet Marketing and the Rise of Social SEO

grow - Practical Marketing Solutions

By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Gone are the days when claims of riches tugged enough at the emotions to persuade a sale.

SEO 109

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Oops! I made this Social Media mistake. How about you?

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. Many passionate and hardworking social business operatives are making a business-killing mistake. Proud of their impressive Twitter followings, Facebook crowds and Klout scores they are lulled into a false sense of security.

Social Media — Just flirt with me, won’t you?

grow - Practical Marketing Solutions

Guest post by {grow} community member Krysia Hepatica. As a newly-divorced mom, being both back on the dating scene and trying to establish a new career, my life has been anything but dull. Because I was married at such a young age, I missed out on a lot dating and the drama that goes along with it.

Media 80

Blogging world flipped by AdAge Apocalypse

grow - Practical Marketing Solutions

I woke up Thursday morning to a shocking development. My ego had been knocked down 60 pegs. On the right hand column of this blog there is a fancy orange badge naming this site as a top marketing blog, as determined by AdAge magazine.

The blogger’s electronic arsenal

grow - Practical Marketing Solutions

I am in the middle of a heavy travel schedule and I seem to be carrying around more and more electonics to support my office on the road. I laid everything out on the hotel room bed and … it is getting to be a little ridiculous.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Has BP learned NOTHING about PR and communications?

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I saw some beautiful ads on TV promoting tourism for the U.S. Gulf Coast. But after the heart strings were sufficiently plucked, who is identified as the sponsor? BP — the company that caused the mess in the first place! This really pissed me off.

PR 43

Twitter amid true chaos

grow - Practical Marketing Solutions

September 11, 2001. That was a day many of us experienced a single emotion for the first time — horror. Not the movie kind. True, real-life, gut-wrenching, nauseating horror. I will never forget it. And as I watched the tenth anniversary news coverage, I had this weird thought.

Scapegoat strategy. A {growtoon}.

grow - Practical Marketing Solutions

Kacy Maxwell is guy who loves his work, family and a good challenge. Follow him on Twitter @KacyTheDude. growtoons

Confessions of a “Type A” Blogger

grow - Practical Marketing Solutions

A guest post from {grow} community member Taryn Erickson. A perpetual ‘go-getter’ by nature, when I jumped into the Social Media scene it was a calculated attack.

Committed. A {growtoon}.

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{growtoons

39

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

A look at international social media marketing

grow - Practical Marketing Solutions

Brian Rudolph is leading the social media charge for some of the world’s biggest brands and in this short video interview, he provides insights on how social platforms and their adoption vary around the world. I think you will enjoy this! Social Media Strategy Video blogs

This app may not have a prayer. A {growtoon}.

grow - Practical Marketing Solutions

{growtoons

29

The problem with personas

grow - Practical Marketing Solutions

I have felt literally ill over the past 24 hours processing the tragic death of Trey Pennington. I haven’t been able to think about anything else. There has been a lot to consider … reactions from the social web … disbelief … new details of the suicide … grief … and my own relationship with Trey that was apparently disconnected from reality, at least as his problems escalated over the past few months.

Spam hurts. A {growtoon}.

grow - Practical Marketing Solutions

Kacy Maxwell is guy who love his work, family and a good challenge. Follow him on Twitter @KacyTheDude. growtoons

Spam 28

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Social Slam Reveals Spring Surprises

grow - Practical Marketing Solutions

In 2011, Social Slam set the standard for a value-oriented, first-class social media conference. We featured speakers from around the country including Jay Baer, CK Kerley and Brian Winter.

A road to the heart.

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Photo and typography by Matthew. Personal

An engineering visionary found his place on the web, and in our hearts

grow - Practical Marketing Solutions

It is almost too much to bear to report that another dear friend, and social media marketing titan, has passed away. Imad Naffa, a consistently joyful and inspiring presence on Twitter, died Tuesday, according to a Fresno newspaper account.

Nothing but the tooth. A {growtoon}.

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{growtoons

15

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

The Trouble with Klout

Paul Gillin

Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for?

Measuring the Immeasurable

Paul Gillin

My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. it also got me several e-mails from companies that claim to have built a better mousetrap than Klout.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

The New 4 P’s of Marketing

Modern Marketing

by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing.

9 attributes of the best thought leadership content

Chris Koch

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary. It’s best to address a problem before customers realize that it’s a problem. Provocative. The best thought leadership pieces are bold and attack conventional wisdom.

Best 91

Why Salespeople Hate Most White Paper Leads

The Point

How is it that a quality white paper on a hot topic can still generate bad leads? It’s got to be the media, right? Wrong. It’s the offer.

Paper 89

Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions

Tony Zambito

Image by Will Lion via Flickr In my recent article, Buyerology: The New Science of Understanding Buyer Behavior, I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

Modern Marketing

by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”.

RSS 103

What Moneyball Teaches Digital Marketers About Winning

Buzz Marketing for Technology

“Adapt or Die” – Billy Beane.

Buzz 68

What is Thought Leadership and Why Do you Need It?

B2B Marketing Insider

These were some of the questions asked recently at the #profschat back on September 16 th by @MProfsEvents and the good folks @MarketingProfs.

E-Books: The Next Front for Journalists in Transition

B2B Memes

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.