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Can anybody become known? Let’s ask the janitor.

grow - Practical Marketing Solutions

Faith McKinney with U.S. Vice President Mike Pence. By Faith McKinney, {grow} Community Member. I have just listened to the audio version of Mark Schaefer’s book KNOWN: The handbook for building and unleashing your personal brand in the digital age.

Building a personal brand? Here’s why you need to ignore SEO

grow - Practical Marketing Solutions

By Mark Schaefer. I’ve been spending a lot of time thinking about this idea of “personal branding” in the world today as I prepare to launch an exciting new book called KNOWN: The handbook for building and unleashing your personal brand in the digital age.

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

Yes folks the air is crisp, people are planning holiday parties and that can only mean one thing: it’s time for 2016 trend predictions!

Stop creating Random Acts of Content

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By Mark Schaefer. I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

Crossing the influence line: When does sponsorship destroy your reputation?

grow - Practical Marketing Solutions

By Mark Schaefer. A comment, a question, and a blog post all came together last week to make me ponder this question: When does an “influencer” become a “salesperson,” and is there a difference?

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

By Brooke B. Sellas, {grow} Contributing Columnist. I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X.

Four marketing mega trends nobody’s talking about

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By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening.

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In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

By Mark Schaefer. How many people read an individual blog post? I really have no idea. Are you a subscriber? Do you see my writing on Facebook or LinkedIn? Maybe you connect with me on Medium , or The Harvard Business Review ?

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Content shock re-visited, the content marketing myths and realities

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By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published.

The new standards for strategy and social media success

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By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. With permission, I’m providing this content to you today. .

How to ruin your content by overthinking things

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By Mark Schaefer. It’s honesty time. I was a content screw-up in my early years because I made everything too complicated. When I started teaching, my college classes were FAR too packed with information. I made my students dizzy because of the information overload.

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Most of the time, your social media connections begin as “weak relational links.” ” It’s like a handshake.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

What it’s like to be hugged by a brand. Literally.

grow - Practical Marketing Solutions

By Mark Schaefer. Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too.

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Why 30 may be the most important number of your career

grow - Practical Marketing Solutions

By Mark Schaefer. I come from a world that celebrates impatience. Most of my career was spent in a large public company where there was only one standard of progress — beat the expectations of Wall Street, every quarter, every year, without excuse, without end. Life was run in the short-term.

How do I find time to create content? 25 Ideas!

grow - Practical Marketing Solutions

By Mark Schaefer. I’ve never met a person who says they have too much time, especially when it comes to creating content! But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you.

HR and social media: 7 Ways HR needs to act like marketing

grow - Practical Marketing Solutions

By Mark Schaefer. I wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology. It’s going to require a culture change, and that might have to be led by and HR team.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Content marketing strategy: Start with questions, end with insights

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By Mark Schaefer. A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea.

If you’re not embracing native advertising, your content marketing strategy is obsolete

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By Chad Pollitt, {grow} Community Member. We have a serious problem in content marketing and I’m going to point fingers today. For the last several years, there’s been a steady drum beat in our industry to be more strategic and to embrace content distribution.

Five new content forms rocking the marketing airwaves

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By Mark Schaefer. When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms.

10 Epic Shifts that are Re-Writing the Rules of Marketing

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By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Finding the right “authenticity level” for your brand

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By Mark Schaefer. One of my readers asked me if I would review his blog and provide some advice. He had been writing for several months and had made no progress with subscriptions, comments, or shares. The most obvious problem was that his content was anonymous.

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Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Something important is about to happen, and the impact on content marketers will be profound. Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process.

Why we create crap content: We’re afraid

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By Mark Schaefer. An industry “thought leader” recently characterized me as a “loose cannon.” ” I found this surprising since this implies there’s a set of standards and expectations that I am not following in a lockstep fashion.

How SMBs can get more leads through marketing automation

grow - Practical Marketing Solutions

By Lilach Bullock, {grow} Community Member. Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Emoji marketing? You better believe it!

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By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting.

Should your content generate leads or relationships?

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A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story).

The uncomfortable state of content marketing metrics

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In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey.

15 Amazing ways social media is changing the world

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Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. What’s really going on is far more incredible.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Why it’s a very good sign that people don’t read your content

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By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing.

Batman, Pokemon, and an essential lesson from the heart of marketing

grow - Practical Marketing Solutions

Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series. It was campy and funny, but to me, Batman was real, and my first true hero.

How to be strategically authentic

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By Mark Schaefer. When the subject at hand is about creating content and standing out on the web today, the conversation usually turns to the need for “authenticity.” ” Perhaps there is no more misunderstood and mis-used word on the web today. That word actually drives me nuts.

8 Strategies to stand out when you’re late to the content marketing game

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By Mark Schaefer. You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. Content budgets are soaring, content output is exploding.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.