GreenRope

#CoolerChat Customer Retention

GreenRope

31, 2020. CoolerChat - Customer Retention. What’s the value of having a customer retention strategy? Does your organization have a customer retention strategy in place? How do customer retention strategies differ from lead generation strategies?

10 Easy Email Automations You Need to Implement Today

GreenRope

10 Easy Email Automations You Need to Implement Today! Email automation is a simple and easy way to stay in touch with your audience. Successful businesses leverage email automation to amplify their reach and to share critical information with ease.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Sales Automation in 2020 - A Simple Guide For Small Businesses

GreenRope

Sales Automation in 2020. A Simple Guide For Small Businesses. Let’s face it, running a successful business can be quite a hassle and a time-consuming affair, especially during the early stages of setting it up.

#CoolerChat - WFH

GreenRope

17, 2020. CoolerChat - Virtual Teams. Q1 Who benefits the most from remote work? Q2 For those used to working remotely, can you list some advantages to working from home from an employee perspective? Q3 What’s the upside for a company to go virtual from an organizational perspective?

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Surviving COVID 19: A Letter From GreenRope's CEO, Lars Helgeson

GreenRope

Dear Business Leaders: Don't F ing Panic. By now, you’re probably feeling a little overwhelmed by all the news and hype around coronavirus. It already has made an enormous impact on our economy and social structure, and the coming months will be a tumultuous test of our resiliency.

How to Stay Productive Amid the Coronavirus Chaos

GreenRope

While uncertainty looms and more businesses are requiring employees to work from home, you might be wondering, “How is this going to affect the productivity of the team and the business overall?”

Wiki 52

Email Tracking & Engagement

GreenRope

Email Tracking & Engagement. By Madison Potter. Email continues to be at the core of any successful business marketing strategy. It goes beyond delivering content into the inboxes of your contacts, but rather curating content that is personalized based on their needs and preferences.

#CoolerChat - Informational Silos

GreenRope

March 10, 2020. CoolerChat - Informational Silos. Silos concern more than just farmers. See how silos effect your business, and learn how to mitigate them from the experts. What are silos? What effects can silos have on an enterprise? Are silos inherently negative?

5 Ways to Optimize Email Marketing Open Rates

GreenRope

5 Ways to Optimize Email Marketing Open Rates. Successful online brands spend significant time and money refining their email marketing campaigns. Email still outperforms other forms of digital marketing by a significant margin.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

10 Surprising Things You Didn't Know About Client Advocacy Manager, Nour Sankary

GreenRope

10 Surprising Things You Didn't Know About Client Advocacy Manager, Nour Sankary. Nour Sankary is one of GreenRope’s dedicated Client Advocacy Managers. She plays a vital role in advocacy and outreach. She loves problem solving, and getting to know each and every client she helps.

Email EasyBuilder vs. Emailer, Feature Differences

GreenRope

Email EasyBuilder vs. Emailer, Feature Differences. By Madison Ervin and Ian Cuatico. Emails are not going away and there’s a reason why businesses use this marketing tool everyday!

#CoolerChat - Twitter Chats

GreenRope

19, 2020. CoolerChat - Twitter Chats. Digital Marketing guru and Twitter chat connoisseur, Bernie Fussenegger, led us through a wonderfully engaging discussion on how brands can leverage Twitter chats to drive digital marketing success. Here's what the experts had to say.

Boost your branding by private labeling your account!

GreenRope

Boost your branding by private labeling your account! Private Label Links in GreenRope. The content you send clients and leads directly reflects your brand image. Shouldn’t the links used in this communication reflect that as well?

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

5 Ways CRM Helps Sales Professionals

GreenRope

5 Ways CRM Helps Sales Professionals. Customer Relationship Management (CRM) technology is an essential tool for effective business management. CRM is software used by organizations of any size to track and grow important relationships.

Help 52

Ask the Experts on #CoolerChat - Email Marketing

GreenRope

19, 2020. CoolerChat - Email Marketing. We asked the experts about the best practices for email marketing. This is what they had to say. Q1 Is email marketing still relevant in 2020? Q2 What are advantages of email marketing compared to other mediums for digital marketing?

CTR 52

#CoolerChat - Customer Journey Mapping

GreenRope

11, 2020. Customer Journey Mapping on #CoolerChat. What is customer journey mapping? Why are journey maps important to customer success? What are some benefits to customer journey mapping? What are some common mistakes made in the customer journey mapping process?

Contact Filtering

GreenRope

Contact Filtering: The Adjustments Section. Before diving into the different ways you can search and filter your contacts, it’s important to understand the different ways you can organize your contacts. Key Levels of Organization: Groups are the main level of organization within your CRM.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Red Hot SaaS - A CRM Valentine's Day Love Letter

GreenRope

Give Me Some Red Hot SaaS! Dear GreenRope, The last few months we’ve spent together have been some of the happiest times of my life. All the heartbreak and disappointment I’d experienced made me believe that love only existed in fairy tales. Maybe this is a fairy tale.

CRM 52

Breaking Up With A Toxic Sales Software

GreenRope

Dear Overpriced, Overly Complicated, Singly Feature Sales Software, You made me a fool! After all the time I committed to this relationship, I’m no better off than I was two years ago. You promised me the world, but left me feeling cold and alone with an uneasy, light feeling in my wallet.

10 Surprising Things You Didn't Know About CTO, Lyle Hopkins

GreenRope

As GreenRope’s Chief Technology Officer, Lyle Hopkins, drives the development, integration, and transition of next-generation solutions that continually advance the company’s current software and future technology pursuits.

Class 52

3 Ways To Make Small Teams Look BIG!

GreenRope

3 Ways To Male Small Teams Look BIG! The image of big business has the potential to impress and awe. Big businesses have ample resources, long histories, large networks, experienced leadership, and the projection of stability.

CRM 52

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Why Marketing Automation Works Across All Products, Services and Industries

GreenRope

Why Marketing Automation Works Across All Products, Services and Industries. A lot of companies shy away from marketing automation because of popular misconceptions that make it seem far more intimidating than it actually is. The term automation conjures up different ideas of complicated technical tools that are either unaffordable, or too complicated to actually implement into your business process. Most people’s idea of automation seems too complicated for small businesses.

SMS, MMS, & Voice - Set up & Management

GreenRope

SMS, MMS, & Voice Broadcasting. When taking an omnichannel approach to your customer experience, it’s important that you include SMS, MMS, and Voice in your efforts. With GreenRope, you get these features free as part of your subscription.

SMS 52

10 Surprising Things You Didn't Know About COO, Bjorn de Boer

GreenRope

As GreenRope’s Chief Operating Officer Bjorn is the oil that makes this fine machine run smoothly! He has a hand in every aspect of the business to make sure everything gets done and that it gets done efficiently while keeping our associates and clients happy.

25 Cyber Security Tips

GreenRope

25 Cyber Security Tips. “Humans are data. Data is the new oil.” ” -Miguel Sanchez; CEO, Mass Ideation. Your data is valuable. It informs each decision you make and is at the heart of everything you do. Your data is an integral part of your identity and livelihood.

Tips 52

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Don't make these business mistakes in 2020

GreenRope

Don't make these business mistakes in 2020. What not to do in 2020 - Business DON’Ts to avoid in the new decade! Whether you plan on saying Twenty-Twenty or Two Thousand Twenty, a new year in the newest decade means big changes in trends surrounding business.

25 Cyber Security Tips

GreenRope

25 Cyber Security Tips. “Humans are data. Data is the new oil.” ” -Miguel Sanchez; CEO, Mass Ideation. Your data is valuable. It informs each decision you make and is at the heart of everything you do. Your data is an integral part of your identity and livelihood.

Tips 52

25 Cyber Security Tips

GreenRope

25 Cyber Security Tips. “Humans are data. Data is the new oil.” ” -Miguel Sanchez; CEO, Mass Ideation. Your data is valuable. It informs each decision you make and is at the heart of everything you do. Your data is an integral part of your identity and livelihood.

Tips 52

CX 2020: Jeremy Watkin Weighs in on the Changing Landscape of MarTech

GreenRope

CX 2020: Jeremy Watkin Weighs in on the Changing Landscape of MarTech. “Digital 2.0 is the next phase, where the plain and simple customer experience of old will make space for intuitive, contextual and practical engagement across different customer touchpoints.”

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

A Business Carol

GreenRope

A Business Carol. Sun KIssed Beaches and the Azure Sea. The storm had left Chicago a frozen wasteland, buried under almost five feet of new snow. Howling winds swept rapidly through alleyways and city streets, gnawing violently at building sides, as they thrashed to and fro.