SendX
APRIL 16, 2024
If you’re on Shopify, odds are you’ve got making money on the brain. The question is are you using your email marketing platform to increase Shopify sales? If not, you’re leaving money on the table as the saying goes.
Vision Edge Marketing
APRIL 16, 2024
The digital transformation has reshaped the business landscape. When coupled with the principles of advantageous excellence (AdvEx), digital transformation becomes a catalyst for continuous improvement, agility, and long-term success. This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions.
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Marketing Insider Group
APRIL 15, 2024
The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers. We’ve all seen the impact of YouTube stars and TikTok influencers. But now, there’s something new on the scene: B2B creators. We’re not just talking about any influencers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices.
Customer Experience Matrix
APRIL 15, 2024
Normal 0 false false false EN-US X-NONE X-NONE Last weekend brought the intriguing rumor that Salesforce is in late stage talks to acquire data integration vendor Informatica. This followed the previous week’s rumor that Google-parent Alphabet is consideringan offer for Salesforce-competitor HubSpot , and came the same week as a slew of partnership announcements tied to Snowflake’s Marketing Data Cloud Forum.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
The Forward Observer
APRIL 12, 2024
Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
APRIL 12, 2024
The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement.
Martech
APRIL 16, 2024
It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Users are becoming increasingly aware of their privacy rights, opting out of tracking cookies more than ever (call it the fear of being stalked).
Sprout Social
APRIL 17, 2024
Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues.
illumin
APRIL 11, 2024
When you think of TikTok, what’s the first thing that comes to mind? Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Standard
APRIL 16, 2024
With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy. What’s driving the renewed focus on organic search?
CMSWire
APRIL 16, 2024
After a rough start, more within the tech industry are looking at Google's technical capabilities, resources, and silicon and reassessing it in the AI race. Continue reading.
Martech
APRIL 16, 2024
If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Not necessarily. What matters is that you reach your customers when they need to be reached, with the right experience.
Sprout Social
APRIL 16, 2024
Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
APRIL 12, 2024
Google’s may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer.
Anyword
APRIL 15, 2024
Data-driven marketing requires a clear understanding of what resonates with your audience. Our new analytics feature empowers you to do just that, by providing a centralized platform to analyze and optimize your marketing copy across all channels. Unified View of All Your Marketing Channels Efficiency in marketing is largely about visibility and control.
CopyBlogger
APRIL 11, 2024
Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.
Martech
APRIL 11, 2024
In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ahrefs
APRIL 17, 2024
I know nothing about the new tool. I haven’t tried it. But after trying to use HARO recently, I can’t say I’m surprised or saddened by its death. It’s been a walking corpse for a while.
Content Marketing Institute
APRIL 17, 2024
Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.
Optinmonster
APRIL 12, 2024
Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. This isn’t a coincidence or a random occurrence. In fact, we make a regular effort to communicate with our customers to produce great case studies.
Go Beyond SEO
APRIL 16, 2024
Welcome to our article on effective Pest Control Website Design solutions! In today’s digital age, having a strong online presence is crucial for the growth of your pest management business. Your website serves as a virtual storefront, representing your brand and attracting potential customers. It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
APRIL 15, 2024
What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience.
Lake B2B
APRIL 12, 2024
In the digital age of healthcare marketing, where precision targeting and personalized messaging are the supreme aspects to make impact on potential audience, the quality of data holds unparalleled importance. From target audience acquisition to retention strategies, every marketing decision hinges on the reliability and accuracy of data.
CMSWire
APRIL 16, 2024
Hyper-personalization can allow brands to meaningfully engage customers resulting in appealing marketing, customer satisfaction and business upticks. Continue reading.
SocialPilot
APRIL 15, 2024
If content is king, then conversion is queen -John Munsell Think about it. The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. But is that enough? Not quite. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.
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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.
Square 2 Marketing
APRIL 16, 2024
You published and shared some new content, and now you’re seeing great engagement and conversion rates exceeding your expectations. Congratulations! The work you put into your content strategy to develop valuable assets is paying off. This great performance means you’ve hit on a topic that’s relevant and important. It’s time to take that value and use it to reach an even broader audience.
Martech
APRIL 16, 2024
U.S. internet advertising reached a record $225 billion in 2023, a 7.3-percent increase year-over-year, according to the latest IAB report on U.S. ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023.
Sword and the Script | B2B
APRIL 16, 2024
Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. As a business function, marketing does not exist in those companies: “…we find that investments in systematic marketing by early-stage B2B start-ups increase firm valuation, yet more than half of early-stage B2B start-up firms choose not to invest in systematic marketing,
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