2017

Great B2B Marketing

6 key Rules to Expand Your B2B Marketing Influence

Great B2B Marketing

Marketing influence is a timeless subject but the ways we capture and communicate are constantly evolving. I originally wrote about […]. B2B Marketing Marketing Influence Networking

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The Short Shelf Life of a CMO

Great B2B Marketing

The below graphic comes from a LinkedIn post from Mark Stouse, CEO at Proof Analytics. According to Stouse, “the average […]. Chief Marketing Officer CMO

CMO 69

Trending Sources

Use Pull Marketing for Easier and More Productive B2B Sales

Great B2B Marketing

In a recent conversation, a B2B sales rep told me something to the effect: “I hate my job because no […]. B2B Sales Pull Marketing

Six Ways Marketing Can Shrink the Sales Cycle

Great B2B Marketing

I often talk about how B2B marketing and lead-to-revenue (L2R) can be massively beneficial to enabling your sales team to […]. Sales Cycle Sales Enablement B2B sales cycle

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How to Be a Branding Rock Star

Great B2B Marketing

To paraphrase the Dicken’s classic, A Tale of Two Cities, I’ll cover the best of branding and the worst of […]. Branding Rebrand rebrand

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Matching Wits with a Sales Lead Guru on Live Radio

Great B2B Marketing

Have you listened to what your peers (and bosses) say is keeping them up at night? We did. Today my […]. Lead-to-Revenue lead-to-revenue

Moving Up the Relationship Hierarchy

Great B2B Marketing

You often hear marketing and sales pros talk about how to turn vendor interactions into meaningful relationships. I find it […]. Marketing

Eight Critical Brand Health Questions You Should Be Asking

Great B2B Marketing

Complacency is a deadly risk to the health of your brand. Perhaps the most enjoyable part of my job is […]. Brand Brand Health Branding

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Use Content Marketing to Establish B2B Thought Leadership

Great B2B Marketing

At our company, my team and I have the pleasure of being involved in a lot of content creation, curation […]. B2B Marketing Content Marketing Thought Leadership Content marketing thought leadership

When It Comes to Marketing, Should you be Credible or Incredible?

Great B2B Marketing

I got the idea for this post when listening to one of our Fusion Marketing Partners’ clients present at a […]. Marketing Marketing Credibility

How Digital Marketing Can Drive Your B2B Company Results

Great B2B Marketing

I suspect that two types of people will read this article. The first group consists of those who are fairly […]. B2B Marketing Digital Marketing Sales Cycle

7 Lessons Learned in 7 Years of Blogging

Great B2B Marketing

I started my blogging journey at Great B2B Marketing seven years ago this month. It’s been quite an adventure and […]. B2B Marketing Blogging

Six Ways Marketing Can Shrink the Sales Cycle

Great B2B Marketing

I often talk about how B2B marketing and lead-to-revenue (L2R) can be massively beneficial to enabling your sales team to […]. Sales Cycle Sales Enablement B2B sales cycle

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Niche Marketing: Four Rules to Guide Your Success

Great B2B Marketing

First things first – what do I mean by the term niche marketing? Our friends at Wikipedia say that niche […]. B2B Niche Marketing Niche Marketing

Boost Your Success with B2B Marketing Systems

Great B2B Marketing

I’ve been reading a lot about the benefits of systemization in business, including the eMyth Revisited by Michael Gerber and […]. Marketing Systems

8 Essential B2B Marketing Questions: Ignore these at your peril

Great B2B Marketing

“Good questions outrank easy answers” – Paul Samuelson Asking the right questions is crucial to your ability to optimize or […]. B2B Marketing Lead-to-Revenue lead-to-revenue

Death of the Hard Sell: Stop Closing and Start Empowering

Great B2B Marketing

The sales “closer” has an almost mythical reputation in the annals of business. Movies like Tin Men, Boiler Room, Door […]. B2B Sales Selling

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How to Get Prospects to Read and Engage with Your Marketing Content

Great B2B Marketing

This is a follow-up to my last article titled, How to Use Content Marketing to Establish B2B Thought Leadership. In […]. Content Marketing Marketing Content Marketing Influence

Six Problems that can’t be Solved with Marketing Technology

Great B2B Marketing

In my column for CustomerThink last month titled, My Love/Hate Relationship With Sales and Marketing Technology: 6 Lessons Learned, I […]. Lead-to-Revenue Marketing Automation Marketing Technology lead-to-revenue marketing technology

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You Need to Become Good at Content Marketing – Here’s How

Great B2B Marketing

Next month, I will be speaking at an event called, the Summit on Content Marketing. Beginning May 22, the Summit […]. B2B Content Marketing Content Content Marketing b2b content Content marketing

Digital Marketing – How to Use it to Beat Large Competitors

Great B2B Marketing

Being a smaller fish in a pond full of big fish can be a daunting position. Fortunately, there are a […]. Competition Competitors Digital Marketing

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.)

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. But, produce massive amounts of it to get in front of customers.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list is broken down by stage of the funnel.

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An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed.

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25 B2B Engagement Tactics For All Marketing Funnel Stages

bizible

With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? At which of the marketing funnel stages are prospects prepared for various types of outreach?

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Beware the Siren Call of Pre-Qualified Leads

The Point

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads.

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Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Illustration by Gregor Cresnar. Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor.

The Demise of the White Paper is Greatly Exaggerated

The Point

If you can say anything about marketers, it’s that we love obituaries. Yes, we love to declare things dead. Inbound Marketing? The MQL? Lead Funnels?

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Matrix of 31 Marketing Funnel Metrics [Infographic]

bizible

Marketing funnel metrics are always at the forefront of a B2B marketer’s mind. We’re constantly looking at conversion rates, cost data, social shares, open rates, and click-throughs -- just to name a few.

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Rethinking Buyer Personas In An Era Of Digital Transformation

Tony Zambito

by Louis Prado. In the past five years, we have seen exponential disruption each year in multiple markets. Digital technologies and resulting transformation turning markets literally inside out.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.