Mon.Jan 23, 2012

Great B2B Marketing

Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it. These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking.

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Lights, camera, action: Video helps you stay in touch with customers


Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships.

Trending Sources

The Phrenology of the Modern B2B Marketer

Modern Marketing

by Joe Chernov | Tweet this We’ve spent the last few years talking about a concept called digital body language – the ability to use technology to decipher purchase intent from online behavior. Heck, our co-founder Steve Woods literally wrote the book on the subject.) But today we have some really, really exciting news. Eloqua’s ability to decode your prospects’ intent is no longer limited to their body language. Now we can actually see inside their minds. Don’t ask us how.

25 Motivational Sales Quotes

Sales Intelligence View

You all know and love that middle of the afternoon feeling when the coffee seems to wear off and all of life’s endeavors seem to focus on the goal of making it to 5p.m. All future and present employers please disregard that last sentence) One fantastic way to get through this midday funk is to find a really inspiring quote. I often find that tweeting a great little quote will find more retweets and responses than any other tweets.

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Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

How to Keep Guest Contributors From Ruining Your Blog


The more you feed your blog, the hungrier it gets. The paradox makes sense; as you post more and more remarkable content , you rise in search rankings, your traffic increases, and your audience of followers grows. So how do you keep that voracious marketing machine fed?

8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]


If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place.

The Death of Telemarketing

Tomorrow People

Three things the telemarketing companies aren’t telling you. Thinking about using the services of a telemarketing company to sell your services? If so, here are three things you need to be aware of: 1. Telemarketing is not just about making the call.

Making a Marketing New Year’s Resolution or Revolution?

Tomorrow People

Are you making a marketing New Year’s resolution – or revolution? New Year’s resolutions – they can be a one-off idea or a serious promise that helps us create lasting change. With 2012 around the corner, now is a great time to apply business marketing resolutions to make good things happen. So how do you make your resolution more of a revolution? Think big, but don’t forget the detail.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Webinar: The Right Way to Use Sweepstakes to Get More Facebook Fans


A Facebook sweepstakes can be a fast and effective way to get more Facebook fans. Part One of our Webinar Series:? Proven Strategies to Grow, Engage and Convert Facebook Fans ?goes goes over exactly what you need to know to run your own sweepstakes.the? right? Attendees of "The Right Way to Use Sweepstakes to Get More Facebook Fans" webinar?will will learn: How companies small and large have successfully used sweepstakes to get more Facebook fans.