Sat.Apr 30, 2011 - Fri.May 06, 2011

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field.

Turn B2B Buying Into a Social Experience

Tony Zambito

Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In some industries and marketplaces, this purchase transaction has been fairly straight forward. 

Buy 72

Trending Sources

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. First is what it cannot tell you because it only considers a small amount of the available data.

How to measure influence in social media marketing

Chris Koch

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

Five Reasons Lead Generation Is On Its Last Legs

Digital B2B Marketing

A quick definition. Lead generation, for purposes of this post, is collecting registration information for content, in order to build a marketing database or deliver leads to telemarketing and then on to sales. Delivering leads for sales drives today’s B2B marketing organization. According to a study from Fusion B2B on 2011 B2B marketing priorities , lead generation is the single top priority of B2B marketers , at 26%. By comparison, awareness only captures 7%, near the end of the list.

The Sociology of Social Media: TED TV Talks

Writing on the Web

Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Now you can learn all about social media and the sociology of the Internet through video lectures.

Buyer Personas Require Qualitative Research and Contextual Inquiry

Tony Zambito

Image by XXC via Flickr. Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers. 

How to Get Started with a Content Marketing Plan

NuSpark

A content marketing plan has now become an integral component of any digital or traditional marketing strategy. Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more. Since the Internet is the number one source for product and service information, valuable content has become the reason buyers purchase from vendors.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

Tweet. I recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event.

4 Content Marketing Goals for a Coach Website

Writing on the Web

How should content marketing be used on the home page of your website? What makes good website copy?

More Cool Tools Applied to B2B Marketing: Video Capture

The Content Factor

Since email, as a marketing medium, has evolved past "mainstream" and on to "boring," let's get creative and look at some new ways to communicate to buyers. How about sending videos that show off a new product feature, explain a new research finding, or show how to do a task? Or even make a sales presenation? read more. Multimedia Tools

Number One Sales Priority for 2011: Show Buyers the Money

The ROI Guy

Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Marketing Attribution: Who Gets Credit For Marketing ROI?

Marketing Insider Group

Hate math? What is the ROI of your marketing program? How much should you spend on one channel vs. another? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix.

Market to the Entire Decision-Making Unit

Reachforce

In most if not all B2B sales processes, there is more than one person involved in the buying decision. It could be any number of people that serve any number of roles within the organization, and getting everyone on the same page can be challenging. Each member is probably involved for

Buy 40

Three Ways to Annoy People and Produce Great Content

B2B Memes

At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. If you’ve worked much with journalists and editors, you understand. The trait is not genetic, but occupational.

Is Anyone Left to Click Your Ad?

Digital B2B Marketing

Who is Clicking Your Ad? In 2007, 68% percent of internet users did not click banner ads in a given month. In 2009, that number increased to 84%, and only 8% of internet users represented 85% of all clicks. These results are from ComScore research.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

The Marketing Forum: Integrating Social Media

Marketing Insider Group

As the questions around Social Media ROI are all-too-slowly beginning to disipate and most of us have added social sharing to our website and emails, the real question arises: how do we truly integrate social media? And this is not just a question for our marketing mix.

The Nifty 50 Makes the Local News, Sort of

Webbiquity

The good news, particularly for the Minnesota-based Tweeters highlighted in The Nifty 50 Top Women of Twitter for 2011 , is that the list was highlighted in a morning news segment on WCCO, the Minneapolis CBS affiliate: On the other hand, the piece doesn’t actually cite the blog name (Webbiquity) or identify Cheryl Burgess or me (we are “well-known marketing bloggers&# which is flattering, but…).

Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers

B2B Memes

Though I think of myself as a well-informed, up-to-date kind of guy, I have a history, shared with my wife, of drifting unconsciously out of the event stream and becoming completely unaware of what’s happening in the world. We’re not the kind of people who seek out media and keep a TV or radio on at all times. In the past, if we weren’t directly involved in major events, it sometimes took us a while to find out about them.

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

Industrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of Glass” to demonstrate future applications of its specialty glass. Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Is It Ever Alright to Nag Your Prospects?

Sales Intelligence View

There is a good conversation on the Social Selling University LinkedIn group that is worth sharing. The great thing about these communities is getting so much feedback from so many people with similar and different points of view.

How to Get Started with a Content Marketing Plan

NuSpark

A content marketing plan has now become an integral component of any digital marketing strategy. Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more. Since the Internet is the number one source for product and service information, valuable content has become the reason buyers purchase from vendors.

10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

Modern Marketing

by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice. But what happens when it’s your job to create content for people just like you ? In that case, isn’t writing what you know likely to be redundant?

Why most marketing fails | Marketri

Marketri

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

5 Great SlideShare Presentations on B2B Selling

Sales Intelligence View

SlideShare is a resource any B2B sales person should be familiar with. If your company doesn’t have a SlideShare profile you should forward this along to your marketing Dept. As a marketing platform, SlideShare has provided the outlet for presentations and data sheets to thousands of interested people. As a sales person you should be leveraging SlideShare in your own LinkedIn profile as I outline in the Ultimate Guide to using LinkedIn for Social Selling.

Account Based Marketing – Do You Have the Data?

Reachforce

I'm sure many of you have heard of some application of the Pareto Principle, which states that roughly 80% of the effects come from 20% of the causes. In business, it's common to apply this to state that 80% of sales come from 20% of clients. While it may not

Strategies for B2B Marketing in a Recession, Part 2

Modern B2B Marketing

by Jon Miller The single most popular post of all time on this blog is 7 Strategies for B2B Marketing in a Recession: The Definitive Guide , written almost three years ago in June, 2008. In this post, I asked a few basic questions: Should B2B marketers change their strategies during a recession?

Automation and The Sales Funnel #marketingautomation

ANNUITAS

If you have read this blog for any length of time you know that we are big proponents of process being the key to improving ROI from your marketing automation investment.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.